Casting World havs participated in HKTDC fairs for more than a decade. Over the years, the HKTDC platform has helped us connect with buyers from many different countries and regions, including Europe, The US, Canada, Australia, Southeast Asia and the Middle East.

For the homeware sector, zones such as the Cultural and Creative Avenue, Pantone 2026 “Cloud Dancer” colour presentation, and the Gerontech and Innovative Material Pavilion also reflect wider trends in design, innovative materials, smart living and ageing-related home needs.

We have met around six potential buyers for follow-up. For this product category, orders are usually not confirmed immediately onsite, as buyers need to review samples, compare prices and evaluate specifications after the fair. Based on past experience, we have previously received an order of around US$250,000 through the fair, and we hope to continue exploring similar opportunities this year.

We chose Hong Kong because many international buyers come here before going to other sourcing markets. Compared with local fairs in the Philippines, HKTDC Home InStyle allows us to meet more overseas buyers in one place and expand our exposure to markets such as Europe, The US, Africa and Asia. Some of our participating companies are already exporting to Italy, Spain, other parts of Europe and The US.

So far, we have received more than 30 enquiries. Through the fair’s matching support, we also met a Hong Kong-based Indian buyer who showed interest in our products and may explore opportunities for the African market. While discussions are still ongoing and orders have not yet been confirmed, we see promising follow-up potential, with possible business opportunities estimated at around US$30,000 or above, depending on buyer selection and order details.

Overall, the fair is an effective platform for international exposure, buyer connection and market testing. The cross-fair synergy with the Gifts & Premium Fair is also useful, as many of our products can serve both homeware and gifting purposes. It gives Philippine exporters a practical way to present creativity, sustainable materials and handmade homeware to global buyers.

With the experience of being in this fair for the third time and exhibiting since 2005.

The visitors to Hong Kong are still very much seeking innovation. While other fairs tend to focus on standard, established products, here at this fair you’ll find new designs, fresh ideas, and genuine innovation. We also feel that Hong Kong’s audience is particularly forward-thinking, more so than in the Chinese mainland. As such, Hong Kong remains an excellent platform to network, connect with diverse customers, and exchange ideas with industry leaders.

We really like this event of being a mega show focused on consumer goods that are both affordable and cost-effective, while innovation and passion clearly remain the top priorities. We absolutely agree that this year’s homestyle fair will help us successfully expand into overseas markets.

We are a company specialising in woollen textiles, and our brand, ‘Xiyu Gobi’, focuses on cashmere scarves, shawls and jumpers as its core products. At this fair, we are showcasing our scarves as our main feature, whilst also bringing along a selection of shawls for our customers to try on and evaluate.

We chose Hong Kong for its status as a truly international city with global reach. We aim to better understand local market conditions and identify which cashmere jumper styles best suit both local and international customers. Thanks to Hong Kong’s strategic location, this fair provides an excellent platform to expand our overseas business and make product exports more convenient by enabling the connection with a wider range of customers.

The exhibition has been going very well so far. A buyer from Italy has already placed an initial order for scarf samples worth approximately 3,300 USD. At this stage, we have identified approximately two potential clients in negotiations, from Iran and Italy respectively, and expect that their future orders may be substantial.

As for this year’s targets, we aim to achieve a 50% increase on last year’s scarf export figures. Moving forward, we will continue to prioritise client retention and communication, whilst actively seeking out and engaging with more potential clients to further enhance opportunities for collaboration.

A-Fontane was established in 1973 and has a history spanning over 50 years. With a market share of over 50% in Hong Kong’s retail bedding market, we operate our own dyeing and printing factory and sewing workshop, maintain multiple retail outlets across Hong Kong, and are actively expanding our export business.

The primary reason for our participation in this fair is the launch of our new antiviral and antibacterial bedding collection, which has received substantial support from HKTBC. In addition, it has specially organised a dedicated ‘Gerotech and Innovative materials’ zone at this fair, offering us valuable assistance in introducing this product range to the silver-haired market.

We hope to expand the reach of this antiviral and antibacterial product range from the retail market to care homes and elderly care service providers. This product range is, in fact, ideal for use by the elderly, offering them more comprehensive protection.

As this fair is held annually at a time very close to the Canton Fair, many European and American buyers choose to visit Hong Kong first before proceeding to the Canton Fair, enabling them to complete their sourcing journey efficiently in a single trip. Hong Kong continues to offer distinct advantages, particularly in terms of language and ease of communication, which is why many international buyers prefer to attend this exhibition here first.

Products related to environmental protection, ESG, and Gerotech have attracted significant interest from buyers. To date, two to three potential clients have shown strong interest in our products, and we are aiming to achieve sales growth of at least 10% to 20% this year. The clients we have engaged with so far are mainly foreign trade and e-commerce companies from the Chinese mainland. We also look forward to engaging with more buyers from Southeast Asia.

The ‘Cultural and Creative Avenue’ zone helps attract buyers with diverse procurement needs, enabling them to quickly grasp the overarching themes of the entire fair.

The core concept of our brand draws inspiration from the myriad benefits derived from the lotus plant. To this end, we have developed our own specialised equipment capable of extracting these precious substances from lotus stems, spinning them into yarn, and then weaving them into a wide variety of fabrics and textiles.

At this fair, we showcased a range of products made from lotus stems, including disposable eco-friendly tableware and odour-eliminating cat litter. Indeed, our product philosophy is centred on making full use of every part of the lotus plant, from flower to root, to achieve true comprehensive utilisation.

Our primary objective is to promote our unique production concept to a wide range of buyers in a public setting. The fair offers us a valuable opportunity to engage with many overseas buyers whom we would normally find difficult to reach through our day-to-day operations, providing us with a highly effective way to meet a broad spectrum of potential clients all at once.

Many customers strongly identify with our product philosophy. Buyers from Europe and Thailand, in particular, have shown great interest in the machinery we have developed. Around 80 to 90 per cent of visitors to the exhibition hall stop by our stand. We therefore aim to contact five to eight potential clients each day to arrange follow-up discussions.

Many buyers are currently showing a keen interest in themes such as innovative environmental protection and pets, and our products are specifically designed with environmental protection at their core. We therefore expect to achieve a 20% to 30% increase in sales compared to last year. At the same time, we are committed to entering the European and American markets.

The fair features a ‘Cultural and Creative Avenue’ zone, allowing visitors to enjoy an immersive experience whilst gaining a deeper understanding of the event’s theme.

We have now received online messages from a number of buyers via the Scan2Match. This system enables buyers to keep track of the products they have viewed more easily and to contact exhibitors they are interested in directly via the app. This has not only greatly enhanced convenience for buyers but has also effectively facilitated our subsequent communication and follow-up with them.

Director Toy is one of Thailand’s pioneering plastic toy manufacturers, dedicated to providing creative, educational, and affordable toys for children. In 2021, we launched Niknax, a home goods and lifestyle brand that extends our playful vision into everyday living.

While our business has traditionally focused on the domestic Thai market, we are now working to enter department stores and distributors in Japan, Taiwan, Hong Kong, and Singapore. We timed the launch of our new product, “Keep Clips (6 pc),” with the Home InStyle fair, our first international fair.

The fair has been crucial for our global expansion and brand exposure. We aim to secure about 10 solid leads each day, and so far, we’ve connected with buyers from Spain, France, Romania, and Japan. This has given a path to break into the European market, which can be challenging.

Our creativity and innovation help us stand out and build our own brand identity, allowing consumers to connect with us. HKTDC also arranged two meetings with potential buyers, further supporting our international growth.

HKTDC has always been instrumental in helping us expand our business, supporting SMEs like ours in reaching overseas markets. I’ve participated in HKTDC events for about 28 years, from the local Gift & Premium Fair to overseas opportunities in Dubai, South Africa, and as part of the delegation to Germany.

a French brand owner with 140 stores expressed interest in placing orders after a guided tour arranged by the HKTDC. They develop new collections twice a year, each with 17 to 20 products, with minimum orders of 2,400 units per item.

HKTDC fairs are different from others. Other fairs may help with publicity, but rarely offer targeted buyer matching. HKTDC has the resources to connect us with the right buyers and provide precise matchmaking. I prefer to let HKTDC handle promotions, as their events are focused and efficient. Buyers don’t have to travel to other cities, and guided tours help buyers discover the right products. That’s the value of the platform.

HKTDC is a great sales platform that helps us reach our target groups, including buyers such as nursing homes, elderly care centers, district service centers, and hospitals. On the first day of the exhibition, a buyer from a nursing home expressed interest in our product and engaged in a consultation.

This time, we expect to reach out to at least 10 buyers, aim for orders of at least 50 units, and achieve a transaction value of 2 million.

For us, this is an important platform to engage the market, listen to users, connect with institutions and explore new partnerships. HKTDC provides a professional and international showcase for local innovation and technology companies, helping Hong Kong-developed gerontech solutions reach local, Chinese Mainland and overseas buyers, while enhancing exposure and opening up new opportunities.

In the first two days of the fair, we have received more than 20 enquiries with follow-up potential. These include local elderly home staff, medical and rehabilitation service providers, private caregivers, high-end private care users, as well as potential partners from the Chinese Mainland, Japan, Australia, Europe and Southeast Asia. Some institutions have already expressed interest in learning more about trial use, rental arrangements or procurement, showing that market demand for gerontech and anti-infection care solutions is becoming increasingly clear.

In the local Hong Kong market, we have met many frontline staff from elderly homes and rehabilitation services. They are particularly concerned about whether the product can reduce the time spent by frontline workers on moving, cleaning and handling excreta, while lowering hygiene risks caused by direct contact. 

Feedback from overseas markets has also been very encouraging. Some visitors from Japan mentioned that Japanese society places strong emphasis on supporting elderly people’s self-reliance, and that if technology can help seniors reduce dependence on others, it represents an important step in preserving dignity. Buyers from Australia and Europe also showed strong interest in the product’s potential applications in infection control, manpower saving and home care. These comments are very valuable to us because they go beyond general business enquiries. They help us understand the care needs of different markets and continue improving our product design, service model and market positioning.

The value of HKTDC’s platform lies not only in bringing buyers to our booth, but also in bringing together companies, buyers, elderly home operators, healthcare institutions, government representatives and stakeholders from different sectors to create a high-quality exchange environment. This is particularly important for gerontech companies. Gerontech is not merely about selling products; it involves care models, operational efficiency, infection control, user dignity and public service needs. Through the fair, we are able to connect with commercial buyers, professional institutions and policy-related stakeholders at the same time, helping our product move from research and development towards real-world application and from concept to market.

This year, HKTDC Home InStyle is held concurrently with the HKTDC Hong Kong Gifts & Premium Fair, while the Reimagine themed floor further connects different sectors. This allows buyers to understand the latest developments in homeware, lifestyle, innovative materials and gerontech on one integrated platform. Such cross-fair synergy helps increase exposure for the gerontech industry and allows buyers from different sectors to see more application possibilities. In the future, gerontech products should not remain limited to medical or elderly home settings. They can further extend into home living, rehabilitation, hotel-style care, high-end private care services and wider smart living scenarios.

We are very grateful to the Hong Kong Trade Development Council for providing such an efficient, professional and international platform. Through this fair, we have not only enhanced our product exposure, but also received concrete feedback from buyers and institutions from different regions and begun follow-up discussions with a number of potential partners. HKTDC’s platform fully demonstrates Hong Kong’s role as an international innovation, technology and business hub, helping local companies connect with the market, reach global partners and expand business opportunities. We are confident that AI and gerontech solutions developed in Hong Kong can start from Hong Kong, expand into the region and move towards the international market, bringing practical support to more elderly users, caregivers and healthcare institutions.”

We have been attending this fair for 3–4 years already, with the goal of reaching new markets and buyers who are interested in ecological products. Hong Kong serves as a springboard into the Chinese Mainland, where most factories are located, and many customers fly here because it is an international hub and gateway to the Mainland.

This year, we have noticed a trend towards more colourful and modern products. Moreover, as the demand for biodegradable alternatives grows, many buyers are actively looking for options to replace conventional plastics.

At this fair, we have identified 3–4 buyers from Japan, Germany, and Australia who have shown strong interest in our products. We are currently negotiating two orders with buyers from Singapore and Germany, with a total value of around USD 50,000. Exhibiting in the Cultural and Creative Avenue, with its emphasis on creativity, allows us to present our products not just as regular homeware, but as items enhanced by our own designs, helping us attract more attention.

During the show, we also connected with a Hong Kong company working on environmental products, and we are exploring the possibility of combining our materials to create a new product. This is an opportunity made possible by the open layout of this zone, which encourages interaction compared with conventional booths.

The team following up on this fair is meticulous and proactive in helping us connect with new customers, especially those looking for innovative eco-friendly corporate gifts. I will definitely return next year, and I have already signed up.

Participating in this fair organised by HKTDC gives us a valuable opportunity to reach potential buyers and B2B customers. Hong Kong is very accessible for international businesspeople and is one of the few trade fair locations where we can meet people from all walks of life. Here, we encounter quality customers who are genuinely interested in our products and have the distribution capacity to help us reach end consumers.

We have met more than 20 potential buyers from Hong Kong, France, Dubai, and Southeast Asian countries such as Malaysia and Thailand, and we expect around 15 orders with a total value of approximately USD 1 million.

We particularly appreciate the distinctive atmosphere of CCA, which clearly stands out from other zones. Its open layout, which is far more inviting than standard cubicles, gives buyers greater freedom to explore our booth. This is reflected in the thoughtful booth design, the strong visitor profile, many from the design industry, and an overall environment that encourages meaningful conversations and the exchange of ideas.

Cultural and Creative Avenue has provided TFE Holdings Limited with a valuable platform not only to showcase our products, but also to connect with like‑minded industry players in an inspiring, design‑driven setting. A highlight has been a “dream connection” with Steve Leung Design Group, an exhibitor focused on interior design that is seeking practical yet well‑designed products which is why they targeted our coffee machine. We are currently in discussions with them regarding a potential collaboration.

Based in India, we specialise in the manufacture and export of home textiles. Our primary objective at this fair is to broaden our customer base while strengthening relationships with our existing clients, and we expect this to drive stronger sales growth compared with last year.

Hong Kong offers significant advantages as a venue, enabling us to connect with customers from Italy, Spain, and South America. So far, we have been receiving good contacts from potential buyers and are actively building on these opportunities. Meanwhile, we remain open to engaging with buyers from all over the world.

Home textiles vary significantly from country to country, with each having its own specialisation. This year, the trending products remain consistent, with home furnishing items remaining dominant. In particular, cushions and kitchen towels are the products that buyers are mainly looking for.

For us, HKTDC Home InStyle is not only a sourcing platform, but also a useful place to understand future home and lifestyle trends. The Reimagine themed floor is meaningful because it connects homeware and gifting inspiration, giving buyers a one-stop view of how lifestyle products are evolving. For homeware buyers, highlighted areas such as the Cultural and Creative Avenue, the Pantone colour presentation and the Gerontech and Innovative Material Pavilion are especially useful for understanding colour trends, cultural design, innovative materials and ageing-related home living needs.

This is not my first time attending the fair. I have been in this business for more than 30 years, and I find Hong Kong very convenient as a sourcing hub. The fair connects us not only with suppliers from the Chinese Mainland, but also exhibitors from the Philippines, Thailand, India and other markets. This diversity allows us to compare products, understand new trends and explore more business opportunities in one trip.

As this is still my first day at the fair, I have so far identified around two to three potential suppliers, mainly from the Chinese Mainland, and expect to find more as I continue visiting. Based on previous sourcing experience, potential transaction values could reach around US$20,000 to US$30,000. I am also considering an order with Greendown Industrial Limited for around 100 to 200 pillows.

Overall, HKTDC Home InStyle is an effective platform for sourcing, understanding design trends and exploring new business opportunities. It allows buyers like us to see how home products are evolving through creativity, sustainability and innovative materials.

Hong Kong is very convenient and provides us with good connections. Moreover, traveling from Hong Kong to Mainland China and the Greater Bay Area is very easy, making it a good springboard.

We choose HKTDC to look for new ideas and new designs. So far, I have visited around 15 exhibitors and plan to do business with about 4 of them. These suppliers come from Hong Kong, Mainland China, and Taiwan. For new suppliers, I typically start with a trial order of around 1,500 to 2,000 units, with a total value of approximately $10,000.

Compared to other exhibitions, the exhibitors here focus more on quality, which is something our brand values. The venue facilities are good, with plenty of space to sit down and talk, making communication very convenient.

For nearly three decades, Kulig has been bringing contemporary design to the Polish market. We have visited Home InStyle many times to stay ahead of new trends and developments. Hong Kong acts as an essential stepping stone for us to access suppliers from the Chinese Mainland.

I have been meeting about 15 exhibitors a day, and I am particularly interested in thermos products, where we could place orders for up to 10,000 pieces. My goal is to find around 5 companies for repeat orders. The advantage of this fair is the direct access it provides to the best manufacturers in the region.

We are a Canada-based design company offering products for all areas of the home, and our objective in joining this fair is to find new vendors, explore new technologies and techniques, and source items such as shoe racks, over-the-door hooks, and clocks.

Hong Kong’s convenient strategic location and cosmopolitan nature make it an ideal place to discover supplier options beyond Canada. The vendors and organisers are well attuned to the needs of international clients from more developed markets. We have been attending this fair for over 10 years because its central location in Asia allows us to conveniently explore new supplier options outside of Canada.

We have connected with 10 vendors through Scan2Match and Click2Match and identified around 20 potential suppliers from Hong Kong, the Chinese Mainland, Thailand, and Taiwan, offering a wide range of products including photo frames, executive toys, and shoe racks. We participated in 5 to 6 business matching meetings and expect to place orders with a total value of approximately USD 50,000 to 100,000.

This fair allows us to meet new vendors from around the world and gain a clearer understanding of common trends among suppliers. The Gerontech and Innovation Pavilion, in particular, gave us insights into new technologies and how we might incorporate them into our products. It offers a clear thematic focus, such as sustainability or innovative technologies, that sets it apart from regular trade shows with only standard exhibitors. We will definitely consider participating again next year.

We have been participating in exhibitions organized by HKTDC for more than 10 years. Hong Kong is a very convenient platform where we can access a large number of suppliers in one place, without having to search across cities to cities. As a premium home brand, we value product quality and details, the exhibitors from HKTDC's exhibitors meet our needs.

So far, we have spoken with more than 30 exhibitors, and we do find the exhibitors we want. For the suppliers we cooperate first time, we plan to place an initial test order of 500–1,000 units, with an average first order value of approximately US$25,000.

Our company is based in Canada and has specialised in home organisation and storage products since 2017, starting from e‑commerce and now covering both B2C and B2B with around 200 to 300 SKUs across the home.

The main goal of attending this fair was to discover new product ideas and reliable suppliers in the home décor and storage categories. I spent a full day in the home section and later also explored the Gifts hall, where I found many interesting new products and identified several potential partners, including one pillowcase supplier from Shanghai with whom we are now very close to confirming a few new items.

In terms of scale, our company used to spend about USD 2 million a year on sourcing, and this year we are targeting at least USD 4 million as we accelerate our category expansion. For that reason, it is very valuable for me to travel all the way from Canada to Hong Kong to meet 20 to 40 suppliers in person, learn about new materials and understand the latest market trends.

The Scan2Match feature is also very helpful. Once I learned about it, I started scanning every booth I visited, which saves me from carrying so many physical catalogues and allows me to review products and follow up with suppliers more easily after the fair. Overall, I am very impressed by the detailed organisation and support provided to overseas buyers, and I would be happy to come back next year with more time to explore both the home and gift sections.