Press Releases

– In recent years, manufacturers, retailers, edu-tainment companies and food and
beverage businesses have been actively seeking collaborations with brands to add value to their
products and services, while the range of brands seeking licensing collaborations has diversified from
characters and animations to art, culture, corporates, collegiate and music properties. Organised by
the Hong Kong Trade Development Council (HKTDC), the Asian Licensing Conference kicked off
yesterday (6 January) with two plenary sessions focusing on the latest market trend and opportunities
in the region through the lens of some of the industry’s top licensees and project owners. The experts
shared their strategies for extending branding from daily products into intangible services to help
create unique brand experiences. 

Asian Licensing Conference gathers global experts

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EVENT AT A GLANCE

More than nine lives for this brand

Character brand became online sensation with cute animal looks

Local character Charging Buddies Take Fly at Licensing Show

Hong Kong’s tumblers wobble into Taiwan

Taiwanese cat characters promote culture overseas

Old Master Q-themed restaurant serves up unique experiences and licensing opportunities

Cute characters go global through Licensing Show

Japanese animated character pops out from greeting cards to the global market

Spreading Hong Kong’s can-do spirit through licensing

Sing Sing Rabbit reaches for stars

Local start-up brand soars to the international stage

From comic strips to shopping mall

Taiwanese enterprises tap the Chinese mainland, Hong Kong and Taiwan markets with popular characters

Second-generation toy and gift manufacturer finds business opportunity in licensing

Art Brand on Licensing Journey to Make Social Impact

Korean Cartoon Character Breaks into Asian Market by Brand Licensing

Japanese firm set to tap Asian markets with licensed brand CRAFTHOLIC

Hong Kong company opens ceramic mugs market in ASEAN through Thai and Japanese character licensing

Licensing Show brings business opportunity for Mobile Girl accessories

Van Gogh’s universal appeal brings endless licensing opportunities

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