programme-2023

To enhance the sourcing experience, buyers can now gain access to all the events listed below by simply using a single admission badge for the April fairs:6-9 Apr: Hong Kong International Lighting Fair (Spring Edition), Smart Lighting Expo13-16 Apr: InnoEX, Hong Kong Electronics Fair (Spring Edition)20-23 Apr: Fashion InStyle, Home InStyle27-30 Apr: DeLuxe PrintPack Hong Kong, Hong Kong International Printing &amp; Packaging Fair, Hong Kong Gifts &amp; Premium Fair, Hong Kong International Licensing Show &amp; Asian Licensing Conference

Notice: Access Trade Events in April with a Single Admission Badge

Welcome Remarks

Hong Kong Trade Development Council

Dr Patrick Lau

Deputy Executive Director

Hong Kong Special Administrative Region of the People's Republic of China

Mr Lau Chun, Raistlin, JP

Under Secretary for Culture, Sports and Tourism

SPEAKERS

In the wake of the pandemic, brands across the world have found consumer behaviour had changed fundamentally.  The global licensing industry is facing significant challenge in terms of migration to rapid diversification of product categories and the partnership built among those categories.  In this session, Ms Regan, President of Licensing International and giant agencies will share the insights on the key factors that are reshaping the global licensing landscape.

Latest Developments in Global Licensing

Licensing International

Ms Maura Regan

President

MODERATOR AND SPEAKER

WildBrain CPLG

Mr Ben Peace

Vice President, APAC

Ms Miki Yamamoto

Senior Vice President, Licensing, Asia

Location-based experiences (LBE) is rising around the world after the pandemic time, calling on consumers to participate, share and engage with others. Results from a Licensing International report show that LBE will be one of the major trends in the licensing business. LBEs are bringing into play a new, attractive social space – shopping malls will evolve into immersive entertainment and community culture centres offering all-encompassing experiences that generate positive vibes. This session will explore how LBM strategies boost customer engagement and retention through discovery and brand awareness campaigns and what are some of the innovative approaches to creating viral waves in the LBE space (case studies).

How Shopping Malls Use Location-Based Marketing to Increase Reach & Revenue

MODERATOR

Harbour City Estates Limited

Mr Andrew Yeung

Assistant General Manager (Promotions & Marketing)

SPEAKER

With the bridge of culture and industries, the cooperation between the Chinese Mainland and Hong Kong moves towards a new direction in the new era.  At the forum, esteemed experts from the Chinese Mainland and Hong Kong will discuss the pathfinding and business opportunities of Chinese culture by sharing case studies and analysing global trends. Speakers will discuss strategies to showcase Chinese cultural heritage through leveraging Hong Kong's burgeoning status as an international hub of arts and culture for propelling the industry in the world.

China Opportunity – Leveraging Hong Kong's Advantages to Promote the Quintessence of Chinese Culture

Department of Hong Kong, Macao and Taiwan Affairs of the Ministry of Culture and Tourism, People’s Republic of China

Mr Kong Lun

Deputy Director-General

Communication University of China

Mr Jia Xudong

Doctor, Professor, Doctoral Tutor

The Palace Museum

Mr Wang Yuegong

Deputy Director

Dunhuang Culture and Tourism Group

Mr Sun Xiaoqiang

Chairman

Qinghai Provincial Museum

Mr Wang Jinxian

Curator

Fung Group

Mr Axel Cheung

Senior Vice President, China President Office

National Museum of China

Ms Zhu Xiao-yun

Deputy Director of the Business Development Department and Researcher

Nanjing Museum

Mr Lian Kai

Deputy Director, Cultural and Creative Department

LIUSHI BAMBOO WEAVING ART CO.,LTD.

Ms Liu Hai-yan

Operations Director

BRDGS

Mr Vincent Chan

Kumamon, one of the most popular prefecture mascots in Japan, created by the government of Kumamoto Prefecture, has enjoyed enormous popularity over the last decade. It was voted top in a nationwide survey of mascots. Riding on its unique marketing strategy of free licensing, Kumamon successfully enables the promotion of Kumamoto products and services both locally and globally. We will learn how “royalty-free” marketing creates a win-win licensing model and how Kumanon’s IP is protected in this session.

The Advocate That Strives to Protect Intellectual Property Rights: A Case Study of Kumamon and its IP Marketing

Zenworks Co., Ltd

Mr Roger Berman

Kumamoto Prefectural Government Hong Kong Representative Office

Mr Yoshiaki Bando

Chief Director

More consumers nowadays favour brands for their value propositions. According to research findings from the IBM Institute for Business Value, 50% of consumers are willing to pay premiums for products of sustainable brands. Businesses are expected to take an active stance in supporting and improving the wellbeing of the earth. How do these businesses put their sustainability visions into practice? And, how has corporate sustainability evolved into daily reality? Our speakers will shed light on a number of the impending tasks and present some shining cases of sustainability.

Business with Profit and Purpose: The Balance of a Sustainable Business

Vitasoy International Holdings Ltd

Mr Simeon Cheng

Group Director, Sustainability

Tramplus

Mr Nixon Cheung

General Manager

Maxx Group

Mr Andrew Kwan

Executive Vice President

With recognised global brands and passionate fanbases, sports licensing offers sports clubs, tournaments and associations the perfect opportunity to use licensed product ranges to drive new revenue and attract new fans. The phenomenal increase of young sports fans, particularly during the pandemic, in addition to the growing number of national and international sports leagues are contributing to the expansion. A report from the Grand View Research indicates that the global licensed sports merchandise market is set to expand at an annual growth forecast of 4.9% from 2023 to 2030. To capitalise on the enormous market potential, brands are increasing their investment in articulating their dedication to upholding moral values while building brand loyalty. In this session, speakers will share the following insights:
 
 • What are the global trends in brand licensing in the sports market?
 • How can brands ride on mega sport events to increase brand awareness?
 • Success stories in sport IP collaborations

Market-Driven Morality (in Sport Licensing)

Infront Sports & Culture (Beijing) Co., Ltd.

Mr Olivier Ceccaldi

VICTOR Rackets Industrial Corp

Ms Yvonne Chou

Head of Global Marketing

Yale University

Mr Paul Murawski

Director, Marketing & Trademark Licensing

The World Intellectual Property Organization (WIPO) designated 26 April as World Intellectual Property (IP) Day.  This year, under the theme of “Women and IP: Accelerating Innovation and Creativity”, the World IP Day celebrates women and their roles in shaping the future of society.  The success of many women could have been diminished by their gender and cultural, structural and societal obstacles.  Against this backdrop, some women apply their unique insights, passion, and perseverance to bring new ideas to life, disrupt business models, break industry norms, and inspire the next generation of innovators.  The impact they made helped put their best foot forward in the business arena.  In this session, speakers will reveal their innovative strategies for brand IP success.

Women in IP Licensing

Ms Tani Wong

Managing Director, Greater China & Southeast Asia

MRM Entertainment Limited

Ms Vicky Au

Director of Business Development

Animation International Shanghai Ltd

Ms Julia Chu

Ms Betty Sit

Regional Product Development Lead

The Licensing International Asian Awards recognise the highest level of achievements in the licensing industry in Asia, in celebration of excellence, innovation and creativity across all aspects of the industry. This year’s entries will be assessed by a stellar judging panel within the region. The Hong Kong Trade Development Council will become the co-organiser of the award presentation. The list of winners will be announced at the Hong Kong International Licensing Show on 20 April 2023 (Thursday).

The Licensing International Asian Awards 2023

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EVENT AT A GLANCE

More than nine lives for this brand

Character brand became online sensation with cute animal looks

Local character Charging Buddies Take Fly at Licensing Show

Hong Kong’s tumblers wobble into Taiwan

Taiwanese cat characters promote culture overseas

Old Master Q-themed restaurant serves up unique experiences and licensing opportunities

Cute characters go global through Licensing Show

Japanese animated character pops out from greeting cards to the global market

Spreading Hong Kong’s can-do spirit through licensing

Sing Sing Rabbit reaches for stars

Local start-up brand soars to the international stage

From comic strips to shopping mall

Taiwanese enterprises tap the Chinese mainland, Hong Kong and Taiwan markets with popular characters

Second-generation toy and gift manufacturer finds business opportunity in licensing

Art Brand on Licensing Journey to Make Social Impact

Korean Cartoon Character Breaks into Asian Market by Brand Licensing

Japanese firm set to tap Asian markets with licensed brand CRAFTHOLIC

Hong Kong company opens ceramic mugs market in ASEAN through Thai and Japanese character licensing

Licensing Show brings business opportunity for Mobile Girl accessories

Van Gogh’s universal appeal brings endless licensing opportunities

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