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Organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong Gifts & Premium Fair; Home InStyle; the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle; the Hong Kong International Printing & Packaging Fair as well as the Hong Kong International Licensing Show successfully attracted close to 56,000 buyers from over 130 countries and regions. About 60% buyers were non-local coming from mainly Mainland China, Association of Southeast Asian Nations (ASEAN), Taiwan, the United States, Japan and Korea. The concurrent Asian Licensing Conference also invited about 30 global industrial giants and insiders to share insights. Exhibitors and buyers responding to surveys commissioned by the HKTDC said they expected business and sales to return to pre-pandemic levels within 6 to 18 months.

HKTDC lifestyle, licensing events attract close to 56,000 buyers Parallel exhibitions generated cross-industry business opportunities, promoting creative and knowledge-based economic growth in Hong Kong

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EVENT AT A GLANCE

More than nine lives for this brand

Character brand became online sensation with cute animal looks

Local character Charging Buddies Take Fly at Licensing Show

Hong Kong’s tumblers wobble into Taiwan

Taiwanese cat characters promote culture overseas

Old Master Q-themed restaurant serves up unique experiences and licensing opportunities

Cute characters go global through Licensing Show

Japanese animated character pops out from greeting cards to the global market

Spreading Hong Kong’s can-do spirit through licensing

Sing Sing Rabbit reaches for stars

Local start-up brand soars to the international stage

From comic strips to shopping mall

Taiwanese enterprises tap the Chinese mainland, Hong Kong and Taiwan markets with popular characters

Second-generation toy and gift manufacturer finds business opportunity in licensing

Art Brand on Licensing Journey to Make Social Impact

Korean Cartoon Character Breaks into Asian Market by Brand Licensing

Japanese firm set to tap Asian markets with licensed brand CRAFTHOLIC

Hong Kong company opens ceramic mugs market in ASEAN through Thai and Japanese character licensing

Licensing Show brings business opportunity for Mobile Girl accessories

Van Gogh’s universal appeal brings endless licensing opportunities

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