Business of IP Asia Forum - Programme

6 Dec (Day 1)
7 Dec (Day 2)
6 Dec (Day 1)
6 December 2018 (Thursday)
Main Forum
08:30 – 09:30
Halls 5F-G

Registration and Networking

09:30 – 09:50
Main Forum

Opening Session

Welcome Remarks

Opening Remarks

  • Mr He Zhimin
    Deputy Commissioner, National Intellectual Property Administration of the People's Republic of China (CNIPA)
Plenary Session I
09:50 – 11:00
Main Forum

Dialogue with IP Policymakers: The Roadmap for Global IP Ecosystem

In today’s innovation era, IP rights have expanded both in their breadth and depth of protection, as well as the robustness of their enforcement. Against the backdrop of the EU’s Unified Patent Court regime, the imminence of Brexit, the US’ inter partes review, China’s surge in IP activity and varied IP reforms in developing countries, is the current global IP ecosystem well-poised for the growth and challenges ahead? In this policy dialogue, key policymakers in the international IP arena will discuss the development and socio-technological effects of the global IP regulatory regime, and share insights on where the IP system will stand in the coming years.

Panel Chair

  • Ms Winnie Tam, SC, JP
    Senior Counsel, International Arbitrator and Mediator and Chairman, Communications Authority

Speakers

  • Ms Wang Binying
    Deputy Director General, World Intellectual Property Organization (WIPO)
  • Mr Antony Taubman
    Director, Intellectual Property Division, World Trade Organization (WTO)
  • Dr Freddy Harris, S.H., LL.M., ACCS
    Chair, ASEAN Working Group on Intellectual Property Cooperation (AWGIPC)
    Director General of Intellectual Property, Ministry of Law and Human Rights of the Republic of Indonesia

11:00 – 11:30
Corporate Stage, Exhibition Area

Engineering and Scientific Investigations in IP Litigation
(Sponsored by Exponent Inc.)

Speaker

  • Dr Ray Huang
    Principal Engineer and Office Director, Exponent Hong Kong
11:00 – 11:30
Halls 5F-G

Coffee Break

Plenary Session II
11:30 – 12:30
Main Forum

Comprehensive Defence: Safeguarding Your Brand in the New Economy

As the new economy opens up a plethora of challenges regarding legitimate and counterfeit trademarks, protecting brand equity has never been a more complex and multi-faceted challenge. How can brands proactively collaborate with law enforcement, legal counsels, customs and online platforms to curb counterfeits on a global scale? Are companies fully benefiting from more targeted and sophisticated branding with social media, big data and AI? What are the proven tips to safeguard the integrity of supply chains? In this plenary session, industry leaders in their respective sectors will share actionable corporate best practices, both online and offline, for building a strong brand identity and crafting a comprehensive brand-protection strategy.

Panel Chair

  • Ms Charmaine Koo
    Chairman, Licensing Executives Society China, Hong Kong Sub-Chapter

Speakers

  • Mr Jack Chang
    Chairman, Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment

Keynote Luncheon
12:30 – 14:15
Convention Hall

Keynote Luncheon: IP and Innovation in the New Socio-technological Landscape

Keynote Speaker

Concurrent Breakout Sessions
IP Business Best Practice
14:30 – 16:00
Seminar Room B

Conducting Business On-line; Challenges and Opportunities
(Co-organised with the International Association for the Protection of Intellectual Property)

Moderator

  • Ms Annie Tsoi
    Second Deputy Secretary General, the International Association for the Protection of Intellectual Property (AIPPI)

Speakers

  • Ms Karen Law
    Vice President, Strategy & Legal, Lan Kwai Fong Group
  • Mr Nelson Wong
    Head of Legal, Legal and Compliance Department, Lam Soon (Hong Kong) Limited
  • Dr Arno Hold
    Executive Director, the International Association for the Protection of Intellectual Property (AIPPI)
16:00 – 16:30
Halls 5F-G

Coffee Break

16:30 – 18:00
Seminar Room B

IP Commercialisation and Industry Collaboration

IP Legal Tips
16:30 – 18:00
Main Forum

Shape Matters - Latest Development of Protection of 3D Trademarks
(Co-organised with the Law Society of Hong Kong)

Speakers

  • Mr Anthony Evans
    Member of the Intellectual Property Committee of the Law Society of Hong Kong.
  • Ms Annie Tsoi
    Member of the Intellectual Property Committee of the Law Society of Hong Kong
IP for Entrepreneurs & Start-ups
14:30 – 16:00
Seminar Room C

“IPHatch”: Open Innovation and Entreprenuership
(Co-organised with Piece Future)

Speakers

  • Mr Jari Vaario
    Head of Asia IP Regulatory, Nokia Technologies
  • Mr Yoshinori Nakagawa
    Chief Intellectual Property Specialist, Panasonic Corporation
  • Mr Jason Loh
    Founder & CEO, Piece Future
16:00 – 16:30
Halls 5F-G

Coffee Break

16:30 – 18:00
Seminar Room C

IP Entrepreneurship: the Journey from Start to Growth
(Co-organised with the Licensing Executives Society China, Hong Kong Sub-Chapter)

Introductory Remarks

  • Ms Charmaine Koo
    Chairman, Licensing Executives Society China, Hong Kong Sub-Chapter

Moderator

  • Ms Rosita Li
    Vice- Chairman, Licensing Executives Society China, Hong Kong Sub-Chapter

Speakers

  • Mr Michael Lin
    Council Member, Licensing Executives Society China, Hong Kong Sub-Chapter
  • Mr Devin Ehrig
    Co-founder, Shadow Factory
  • Dr George Lam
    Chairman, Hong Kong Cyberport Management Company Limited
IP Market & Industry Insights
14:30 – 16:00
Main Forum

Era of IP Convergence: Maximizing Benefits of Cross Media
(Co-organised with China Daily)

Welcome Remarks

  • Mr Zhou Li
    Editorial Board Member, China Daily Group
    Publisher & Editor-in-Chief, China Daily Asia Pacific

Moderator

  • Ms Li Yao
    News Editor, China Daily Hong Kong

Speaker

  • Mr Hendrick Sin
    Co-founder & Vice Chairman, CMGE Group Limited
  • Ms Sophia Xie
    Chief Executive Officer & Director, Shanda Games Limited
16:00 – 16:30
Halls 5F-G

Coffee Break

16:00 – 16:30
Corporate Stage, Exhibition Area

Opportunities for Hong Kong's IP Industry under the Belt and Road Initiative
(Presented by CLT Patent & Trademark (H.K.) Limited, the subsidiary of CCPIT Patent and Trademark Law Office)

Speakers

  • Mr Hao Ma
    President, CCPIT Patent and Trademark Law Office
Quick Guide to IP Basics
14:30 – 17:30
Seminar Room A

IP Manager Training Programme
(Co-organised with the Intellectual Property Department, The Government of the HKSAR)
*Extra admission fee is required for this session. Please visit HERE for more information.

14:00 – 14:15
Seminar Room A

Registration

14:15 – 15:45
Seminar Room A

Intellectual Property (IP) Fundamentals

Speaker

  • Ms Patsy Lau
    Council Member, Programming Advisory Council, International Trademark Association

15:45 – 16:00
Halls 5F-G

Coffee Break

16:00 – 17:30
Seminar Room A

IP Management and Protection in the Mainland

Speaker


17:30 – 17:45
Seminar Room A

"Mediate First" and "Mediate First" Pledge 2019 Event

Speaker

  • Ms Wong Hoi Kam, Quinnci
    Senior Government Counsel (Mediation) (Acting)

7 Dec (Day 2)
7 December 2018 (Friday)
Plenary Session III
09:00 – 09:30
Halls 5F-G

Registration and Networking

09:30 – 10:45
Main Forum
Global Tech Summit – The New Forces of Artificial Intelligence (AI)


Artificial intelligence (AI) is advancing and maturing rapidly. It will contribute close to US$16 trillion to the global economy by 2030, with the biggest economic boost in North America and China. AI is set to be the key source of transformation, disruption and competitive advantages in the world’s fast-changing business arena.

Welcome Remarks

  • Mr Raymond Yip
    Deputy Executive Director, Hong Kong Trade Development Council

Part I: Latest Breakthroughs and New Challenges: Insights from Global Technology Leaders

Panel Chair

  • Prof Norman Tien
    Dean, Faculty of Engineering, the University of Hong Kong

Speakers

  • Dr Anita Sengupta
    Senior Vice President of Engineering Systems, Virgin Hyperloop One
  • Mr Olivier Klein
    Head of Emerging Technologies, Asia Pacific, Amazon Web Services

 

10:45 – 11:15
Halls 5F-G

Coffee Break

11:15 – 12:30
Main Forum

Global Tech Summit – The New Forces of Artificial Intelligence (AI)

Part II: From Lab to the City

Panel Chair

  • Prof Norman Tien
    Dean, Faculty of Engineering, the University of Hong Kong

Speakers

  • Mr Shang Hailong
    Managing Director, SenseTime Group Limited
  • Dr Miles Wen
    Founder & CEO, Fano Labs
  • Mr Eric Thain
    President, the Artificial Intelligence Society of Hong Kong and General Manager, Hong Kong Express

 

12:30-14:00

Lunch Break

Concurrent Breakout Sessions
IP Business Best Practice
10:45 – 11:15
15:30 – 16:00
Corporate Stage, Exhibition Area

Introduction to WIPO's Global Services for Protecting Intellectual Property Abroad
(Presented by the World Intellectual Property Organization - WIPO)

Speakers

  • Ms Lingfei Bai
    Head, PCT Operations Section 3, PCT Operations Division, PCT Services Department, Patents and Technology Sector, WIPO
  • Mr Benoît Apercé
    Information Officer, Madrid Information and Promotion Division, Madrid Registry, Brands and Designs
16:00 – 17:30
Seminar Room B

New IP Issues in Data-Driven Innovation
(Co-organised with the Hong Kong Computer Society)

Moderator

  • Dr CK Wong
    Distinguished Fellow and Honorary Adviser, Hong Kong Computer Society

Speakers

  • Mr Donald Mak
    Assistant Government Chief Information Officer, the Government of the Hong Kong Special Administrative Region
  • Dr Li Yahong
    Associate Professor & Director of LLM Program in IP and Information Technology, Faculty of Law, the University of Hong Kong
  • Mr Angus Choi
    Chief Executive Officer, Joint Electronic Teller Services Limited (JETCO), Hong Kong
  • Mr Bastien Douglas
    Founder & Director, Open Data Hong Kong
IP Legal Tips
14:00 – 17:30
Main Forum

Framing Global IP Protection Strategy in Tech-Innovative Century
(Co-organised with Department of Justice, Hong Kong Special Administrative Region)

The global evolution of IP rights necessitates IP owners and enterprises to develop effective IP protection and exploitation (including commercialisation) strategies to enhance their competitiveness. This is particularly relevant to those who wish to capitalise the unprecedented opportunities arising from the Belt and Road Initiative and the development of the Greater Bay Area. In this session, panels of eminent speakers will provide their practical legal tips on IP due diligence and risk management for startups and enterpreneurs, and share their views on the holistic approach to hone intellectual capital and intangible assets, specifically on innovative strategic considerations of trademark protection and brand building. Dispute resolution specialists will present the interplay between different modes of international dispute resolution (e.g. arbitration, facilitative and evaluative mediation, IP specialists list adjudication, etc.), and how they pragmatically work to deal with multi-jurisdictional IP disputes in a cost-effective manner. Speakers will also hold in-depth discussion on anti-trust issues, effective enforcement of IP arbitral awards in the Mainland and IP protection strategy in the context of international treaties and investment law.

14:00 – 14:20
Main Forum

Opening Remarks

  • Mr Zhao Meisheng
    Deputy Director-General, Intellectual Property Utilization Promotion Department, China National Intellectual Property Administration of the People's Republic of China

Moderator

14:20 – 14:40
Main Forum

IP Protection Strategy and Dispute Resolution for Entrepreneurs and Start-ups in the Greater Bay Area

In this session, the speaker will identify the types of intellectual property (“IP”) business risks associated with online and offline transactions and address the avoidance of pitfalls and precautionary measures to be taken to minimize risks. She will also expound on how various service sectors (such as IP financing, IP due diligence, IP portfolio management and consulting services) in Hong Kong can assist IP rights traders.

Speaker

  • Ms Anita Leung
    Council Member of Licensing Executives Society China, Hong Kong Sub-Chapter
14:40 – 15:00
Main Forum

Innovative Strategic Considerations of Trademarks and Brand Building

Whilst word and logos have long been seen as the core identifiers and trademarks for brands, non-traditional trademarks such as product shapes, sounds, colours, positions or even shop designs are gaining increasing importance for an innovative and comprehensive protection of a company’s modern brand identity. Can such innovative branding and identities be protected as registered trademarks? The speaker will discuss the opportunities and challenges for companies in identifying and achieving protection for these non-traditional trademarks.

Speaker

  • Ms Charmaine Koo
    Chairman, Licensing Executive Society China, Hong Kong Sub-Chapter and Co-head of Messrs. Deacons Intellectual Property Department and Head of the IP Litigation and Enforcement, Commercial IP and Entertainment and Media Practice Groups
15:00 – 15:10
Main Forum

The Proposed Changes in the Conduct of IP Litigation in the High Court of Hong Kong

The speaker will explain the rationale for setting up the new IP list in the High Court. The speaker will also discuss the need for a change of litigation culture for IP cases, and measures which may be adopted to increase the efficiency of IP litigation in Hong Kong.

Speaker

15:10 – 15:35
Main Forum

Interplay between Different Modes of International Dispute Resolution and Enforcement Issues in the Mainland

This session presents an overview of the ways to resolve IP rights and technology transfer disputes. The comparative strengths of litigation, arbitration, mediation (including the facilitative and evaluative models), as well as the interplay between and alternating use of these dispute resolution processes will be deliberated. The speaker will examine how disputes involving state-granted IP rights could nevertheless be arbitrable, and explain Hong Kong’s approach in its amendment of the legislation in 2017 in this regard. This will be contrasted with a varied approach amongst lawyers, judges and academics on the topic in the Mainland, leading to the question of enforceability of IP arbitral awards in the Mainland.

Speaker

  • Ms Winnie Tam, SC, JP
    Senior Counsel, International Arbitrator and Mediator and Chairman, Communications Authority
15:35 – 16:00
Main Forum

Holistic Approach to Hone Intellectual Capital and Intangibles – an User’s Perspective

In this interactive discussion session, an IP owner will share with us his unique experience on the foresights of IP strategies and how his biotechnological company benefited from the advice given by the multilingual Hong Kong legal professionals with extensive international IP experience by securing and leveraging IP in this knowledge-based economy, as well as minimizing the risk of litigation. During the exchange of insightful dialogues between an IP proprietor and his legal adviser, participants will learn more about how Hong Kong legal professionals can provide legal advice on pre-filing clearance searches, advise on local requirements before entering different markets and assist in dealing with irregularities in the application.

Speaker

  • Dr Albert Wai-kit Chan
    Founder and Director of the United States-China Intellectual Property Institute Inc. (“USCIPI”), Managing Partner of the Law Offices of Albert Wai-kit Chan, PLLC and the Adjunct Associate Professor in the School of Life Sciences, the Chinese University of Hong Kong
16:00 – 16:15
Main Forum

Panel Discussion and Q&A (Part 1)

16:15 – 16:45
Halls 5F-G

Coffee Break

16:45 – 17:00
Main Forum

From Bay Area to International IP Arena

In this session, the concept of IP “protection” under the WTO TRIPS Agreement will be discussed. The speaker will explain what IP rights are involved in the blockchain technology and how they are protected in IP licensing, franchising, IP asset management and transfer.

Speaker

  • Mr Peter Cheung, SBS
    WIPO Mediator and Arbitrator, and arbitrator of the Shenzhen Court of International Arbitration
17:00 – 17:15
Main Forum

Protection of IP Rights under International Investment Law

In this session, the speaker will explain the relevance of international investment law and international investment agreements (“IIAs”) to the protection of IP rights in outbound investment. Through a discussion of the investment arbitration cases of Philip Morris v Australia and Philip Morris v Uruguay, the speaker will share strategic considerations when planning the legal structure of IP-related outbound investment and will further outline the scope of protection of IP rights (like trademarks) under IIAs and international investment law.

Speaker

  • Mr Matthew Hodgson
    Partner to Messrs. Allen & Overy, Solicitors (Hong Kong) and International Arbitrator
17:15 – 17:30
Main Forum

Anti-Trust Issues in IP Context

The European Court of Justice in the case of Eco Swiss China Time Ltd. v Benetton International NV held that arbitral tribunal was empowered to hear disputes related to competition law. A major area for conflict between IP and competition law is the licensing of standard essential patents. Many cases have lead to arbitration or disputes in the courts. The UK Court of Appeal has recently considered the issues in detail in Unwired Planet International Ltd v Huawei Technologies Co Ltd and Others while the UK Supreme Court has put firm limits on competition defences in Oracle America Inc (formerly Sun Microsystems Inc) v M-Tech Data Limited. In this session, the speaker will update audience on the state of the law governing the interface between competition law and enforcement of IP rights. In particular, the speaker will address the questions on (a) can parties agree to arbitrate on competition law issues? and (b) what are the appropriate methodologies to resolve competition law issues in IP enforcement matters?

Speaker

  • Mr Douglas Clark
    Barrister, International Arbitrator and Adjunct Professor, Faculty of Law, The University of Hong Kong
17:30 – 17:45
Main Forum

Panel Discussion and Q&A (Part II)

IP Market & Industry Insights
14:00 – 15:30
Seminar Room B

Unleashing IP Opportunities in the Greater Bay Area
(Co-organised with Guangzhou Development District Intellectual Property Association)

Moderator

  • Mr Lai Hongchuan
    Secretary General, Guangzhou,Development District Intellectual Property Association

Speakers

  • Prof Zhang Ping
    Associate Dean, Intellectual Property College, Peking University
  • Ms Stella Law
    Executive Director, CHFT Advisory and Appraisal Ltd.
  • Ms Amy Wong
    President, Macao Victory Group
    Chairwoman, Macao Trademark Association
  • Ms Zhuang Jie
    Deputy General Manager and Chief Legal Officer, CVTE
15:30 – 16:00
Halls 5F-G

Coffee Break

14:00 – 17:00
Seminar Room C

Secure the Trust of Your Brands along the Belt and Road
(Co-organised with International Trademark Association)

Speakers

  • Mr Sam Chow
    Brand Protection Leader, Procter & Gamble (China)
  • Mr Alan Liu
    Director, Global Brand Protection, Asia Pacific, Johnson and Johnson Supply Chain
  • Mr Guy Fong
    Customs Group Head (Intellectual Property Investigation (Operations)), Hong Kong Customs and Excise Department
  • Mr Priyantha Saparamadu
    Deputy Director, Sri Lanka Customs
  • Mr Canda Sinpaseuth
    Acting Chief, ASEAN and Research Section, International Cooperation Division, Lao Customs Department
  • Representative from INTA
Quick Guide to IP Basics
IP Manager Training Programme
09:00 – 18:00
Seminar Room A

(Co-organised with the Intellectual Property Department, The Government of the HKSAR)
*Extra admission fee is required for this session. Please visit HERE for more information.

09:00 – 09:15
Seminar Room A

Registration

09:15 – 10:45
Seminar Room A

IP Trading

Speaker

  • Ms Rebecca Lo
    President, Hong Kong Group of the Asian Patent Attorneys Association

10:45 – 11:00
Halls 5F-G

Coffee Break

11:00 – 12:30
Seminar Room A

Management and Exploitation of Copyright and Designs

Speaker

  • Mr Anthony Tong
    Ex-Deputy Chairman, Copyright Tribunal of the Hong Kong Government

12:30 – 13:45

Lunch Break

13:45 – 15:15
Seminar Room A

Management and Exploitation of Patents

Speaker


15:15 – 15:30
Halls 5F-G

Coffee Break

15:30 – 17:00
Seminar Room A

Management and Exploitation of Trademarks

Speaker

  • Ms Theresa Mak
    Secretary, Hong Kong Institute of Trade Mark Practitioners

17:00 – 18:00
Seminar Room A

Registration and Application Procedures of IP Rights in Hong Kong

Speaker

  • Ms Vivian Yu
    Chief Intellectual Property Examiner, Intellectual Property Department, the Government of the HKSAR