Developed the first Alcohol-free beer (LA-01 yeast formula) with the sensory label analyzed by the E-tongue.

- Innovative ideas

“Let’s celebrate and to have a toast!”

Beer is indispensable in banquets, social gatherings and other occasions. However, alcohol is harmful to the liver and can cause various health problems. The birth of "Shake Shake Beer" is based on the hope that drinking beer can protect your liver the more you drink it!

-Brand name story

The non-alcoholic beer developed by HKFIT Hub and produced in Hong Kong is brewed from chrysanthemums. It is not only harmless to the liver, but also has the effect of clearing the liver and improving eyesight!

- Chrysanthemum health benefits

According to the Compendium of Materia Medica, chrysanthemum has the functions of nourishing the liver and improving eyesight, clearing the heart, tonifying the kidneys, strengthening the spleen and stomach, moistening the throat, promoting fluid production, and regulating blood lipids. Regular consumption of chrysanthemum can warm and remove dampness in spring, quench thirst in summer heat, relieve dryness in autumn, and clear fire in winter.

- The secret of non-alcoholic beer

SafBrew™ LA-01 Saccharomyces cerevisiae (scientific name is Saccharomyces chevalieri, a low-alcohol yeast) is used to produce non-alcoholic beverages (< 0.5 ABV*) and brings out a subtle and unique aroma. Different from the common Saccharomyces cerevisiae, SafBrew™ LA-01 low-alcohol yeast can only ferment glucose, which usually only accounts for 10-15% of the total sugar in wort. Since there are less sugars that can be fermented, the amount of alcohol that can be produced is naturally lower!

*Alcohol by volume (alcohol concentration)

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開發第一款無酒精啤酒（LA-01酵母配方），並透過電子舌分析感官標籤。

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• 創新意念

“歡聚一堂，乾杯無妨”

飲宴應酬，良朋歡聚等場合，都少不了啤酒。但係酒精傷肝，而且會帶來種種嘅健康問題。“無傷乾”嘅誕生，係希望飲啤酒都可以越飲越護肝！

• 名字的由來

由HKFIT Hub研發、香港製造嘅無酒精啤酒採用菊花釀製，不單止對肝臟無傷害，而且有清肝明目嘅功效！

• 菊花養生

根據本草綱目記載，菊花具有養肝明目、清心、補腎、健脾胃、潤喉、生津，以及調整血脂等功效。常飲用菊花，可以春暖去濕、夏暑解渴、秋日解燥、冬季清火。

• 無酒精啤酒大揭秘

選用SafBrew™ LA-01釀酒酵母(學名為Saccharomyces chevalieri 嘅低酒精酵母)，專用於製造無酒精飲料 (< 0.5 ABV*)，並帶出微妙細緻嘅獨特香氣。 。 有別於普遍嘅釀酒酵母，SafBrew™ LA-01低酒精酵母只能發酵葡萄糖，通常只佔麥芽汁(Wort)總糖嘅10-15%。由於可發酵嘅糖較少，可產生嘅酒精量自然比較低啊!
*Alcohol by volume (酒精濃度)