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<div class="acchk-responsive-table">The Hong Kong International Licensing Show and Asian Licensing Conference opened today at the Hong Kong Convention and Exhibition Centre (HKCEC) with more than 18,000 industry players expected to attend the event, organised by the Hong Kong Trade Development Council (HKTDC).</div><div> </div><div class="acchk-responsive-table">Some 800 international brands and various types of licensing properties including sports, lifestyle, fashion and art are featured at the show (12-14 Jan). New to the event this year are Bruce Lee content, the popular mobile game Candy Crush, Beijing’s The Palace Museum and Zhejiang Provincial Museum. Close to 100 mascot parades will be held throughout fair period to promote a wide array of cartoon and animation characters.</div><div> </div><div class="acchk-responsive-table"><strong>China Opportunities Blossom</strong><br />Speaking at this morning’s opening ceremony, HKTDC Executive Director Margaret Fong said the expanding Asian economy and growing consumer affluence are driving demand for licensed products throughout the region. “The Chinese mainland’s appetite for licensed merchandise is particularly strong,” Ms Fong said. “It is the world’s fastest-growing market for licensed goods, with retail sales of licensed goods reaching US$5.5 billion in 2013.”</div><div> </div><div class="acchk-responsive-table">Ms Fong noted that Hong Kong is the strategic gateway into and out of the Chinese mainland. “Our licensing companies and IP intermediaries have strong distribution networks, access to quality licensees and market sensitivity on the mainland and throughout Asia, making Hong Kong the most favourable base in the region for international licensors and agents looking to expand their business in Asia.”</div><div> </div><div class="acchk-responsive-table"><strong>Making History</strong><br />For the first time, China’s Ministry of Culture is leading a delegation of more than 40 companies at the fair, aiming to promote exports of cultural and creative licensed merchandise. Ms Fong said: “Chinese culture has a long history which is worth promoting to the world. We hope more mainland enterprises will take part in the Licensing Show, leveraging this platform to collaborate with licensing agents, diversify licensed goods and expand licensing business to overseas markets.”</div><div> </div><div class="acchk-responsive-table">A special Hong Kong Creative Gallery is also set up to help local designers and illustrators develop licensing business. The HKTDC has organised 60 missions from Asia, North America, Latin America and Europe, inviting more than 1,000 licensing professionals from 20 countries and regions to Hong Kong. More than 400 business matching meetings have also been arranged, including thematic sessions supported by Hong Kong Apparel Society, Guangzhou Animation and Comics Industry Association, and Beijing Huajiang Culture to encourage cross-industry licensing co-operation.</div><div> </div><div class="acchk-responsive-table"><strong>Creative License</strong><br />The Licensing Show welcomes a record of more than 310 exhibitors from 18 countries and regions. Nine group pavilions feature exhibitors from Australia, the Chinese mainland, Taiwan, Japan, Korea, Malaysia, Thailand, the United Kingdom and, for the first time, Italy.</div><div> </div><div class="acchk-responsive-table">The world’s top licensors, including Sanrio, Warner Bros, Hasbro, IBML, 20th Century Fox, Discovery, Smiley and Lamborghini are taking part in the show. The Centre Display Area located at Mezzanine 4 floor showcases licensed products from these brands and artwork from Andy Warhol and Vincent van Gogh. Warner Bros Lounge and Hong Kong Creative Gallery Lounge – Powered by Chocolate Rain were also well-attended during the opening day.</div><div> </div><div class="acchk-responsive-table"><strong>Asian Awards</strong><br />The presentation ceremony of the 2nd Asian Licensing Awards, organised by the Licensing Industry Merchandisers’ Association (LIMA), will be held this evening. These awards recognise outstanding achievements of licensors, licensees, agents, brands and retailers in Asia. Tomorrow, the Asian Licensing Association will present its Asian Licensing Awards with Gregory So, Hong Kong’s Secretary for Commerce and Economic Development as the guest of honour.</div><div> </div><div class="acchk-responsive-table"><strong>Star Speakers</strong><br />More than 30 high-profile industry speakers from renowned global brands are taking part in the Asian Licensing Conference (12-13 Jan). This morning’s Plenary Session saw high level representatives from 20th Century Fox, PVH Corp, P&amp;G and Lamborghini share insights on licensing trends and promotional strategies in Asia.</div><div> </div><div class="acchk-responsive-table">Co-organised by the Hong Kong Apparel Society, the Hong Kong Toys Council, the Federation of Hong Kong Watch Trades and Industries and the Hong Kong Retail Management Association, four new breakout sessions on fashion, lifestyle, play &amp; learn and retail dominated this afternoon’s programme.</div><div> </div><div class="acchk-responsive-table">Tomorrow’s China Thematic Session entitled “Unlock the Market Potential in China” will feature mainland licensing experts from Fantawild Holdings, Oriental Dreamworks, Beijing Huajiang Culture, Metersbonwe Fashion &amp; Accessories and Uyoung Media to analyse opportunities and challenges for the mainland’s licensing industry. Other speakers include management from Penguin, Taipei’s Palace Museum and Andy Warhol Foundation.</div><div> </div><div class="acchk-responsive-table"><strong>Extra opportunities</strong><br />The HKTDC Hong Kong Toys &amp; Games Fair, HKTDC Hong Kong Baby Products Fair and Hong Kong International Stationery Fair also opened today at the HKCEC. Together, the fairs create opportunities for cross-over business activities and intelligence sharing.</div>

Strong Emphasis on Developing Asia’s Licensing Market Potential

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<td align="center"><img class="alignnone size-medium wp-image-179" src="https://vep-tradeshow.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/01/1421112294207_1_7976.jpg" alt="" width="300" height="238" /><br /><br /></td>
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<td align="center">Speaking at the Asian Licensing Conference, Secretary for Justice of the Hong Kong SAR Government, Rimsky Yuen, said Hong Kong is the ideal location for IP trading and arbitration</td>
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<table style="width: 100%;"><tbody><tr><td align="center"><img class="alignnone size-medium wp-image-179" src="https://vep-tradeshow.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/01/1421112363190_2_7976.jpg" alt="" width="300" height="238" /><br /><br /></td></tr><tr><td align="center">HKTDC Executive Director Margaret Fong and guest of honour, Secretary for Justice Rimsky Yuen tour the Hong Kong International Licensing Show</td></tr></tbody></table>

<table style="width: 100%;"><tbody><tr><td align="center"><img class="alignnone size-medium wp-image-179" src="https://vep-tradeshow.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/01/1421112397900_3_7976.jpg" alt="" width="300" height="238" /><br /><br /></td></tr><tr><td align="center">HKTDC Executive Director Margaret Fong and the guest of honour, Secretary for Justice Rimsky Yuen attend the opening ceremony of the Chinese Mainland Pavilion</td></tr></tbody></table>

<table style="width: 100%;"><tbody><tr><td align="center"><img class="alignnone size-medium wp-image-179" src="https://vep-tradeshow.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/01/1421112447399_4_7976.jpg" alt="" width="300" height="238" /><br /><br /></td></tr><tr><td align="center">Among the eye-catching products showcased at the Licensing Show is a 3D scanner that can print customised figurines of people. This made-to-order machine can scan a human face in 10 seconds, then add a virtual costume before printing out the physical 3D model</td></tr></tbody></table>

<table style="width: 100%;"><tbody><tr><td align="center"><img class="alignnone size-medium wp-image-179" src="https://vep-tradeshow.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/01/1421112482857_5_7976.jpg" alt="" width="300" height="238" /><br /><br /></td></tr><tr><td align="center">Character Tori Yang from Korea attracts visitors interested in licensed coffee shop which has opened in Incheon, Korea. Picture shows Yoon Young Chai, the CEO of Tori Design.</td></tr></tbody></table>

<table style="width: 100%;"><tbody><tr><td align="center"><img class="alignnone size-medium wp-image-179" src="https://vep-tradeshow.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/01/1421112517677_6_7976.jpg" alt="" width="300" height="238" /><br /><br /></td></tr><tr><td align="center">Secretary for Commerce and Economic Development Gregory So visits the 13th Hong Kong International Licensing Show, lending his support to local creative talent</td></tr></tbody></table>

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<p>A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: <a href="http://www.hktdc.com/" target="_blank" rel="noopener">www.hktdc.com</a>.</p><p>Follow us on <a href="http://plus.google.com/+hktdc" target="_blank" rel="noopener"><img class="alignnone" src="https://vep-tradeshow.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/01/icons__gplus.png" alt="Google+" width="25" height="25" /></a> Google+ <a href="http://www.twitter.com/hktdc" target="_blank" rel="noopener"><img class="alignnone" src="https://vep-tradeshow.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/01/icons__twitter.png
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The Hong Kong International Licensing Show and Asian Licensing Conference opened today at the Hong Kong Convention and Exhibition Centre (HKCEC) with more than 18,000 industry players expected to attend the event, organised by the Hong Kong Trade Development Council (HKTDC).

Asia’s Flagship Licensing Show and Conference Get Under Way

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More than nine lives for this brand

Character brand became online sensation with cute animal looks

Local character Charging Buddies Take Fly at Licensing Show

Hong Kong’s tumblers wobble into Taiwan

Taiwanese cat characters promote culture overseas

Old Master Q-themed restaurant serves up unique experiences and licensing opportunities

Cute characters go global through Licensing Show

Japanese animated character pops out from greeting cards to the global market

Spreading Hong Kong’s can-do spirit through licensing

Sing Sing Rabbit reaches for stars

Local start-up brand soars to the international stage

From comic strips to shopping mall

Taiwanese enterprises tap the Chinese mainland, Hong Kong and Taiwan markets with popular characters

Second-generation toy and gift manufacturer finds business opportunity in licensing

Art Brand on Licensing Journey to Make Social Impact

Korean Cartoon Character Breaks into Asian Market by Brand Licensing

Japanese firm set to tap Asian markets with licensed brand CRAFTHOLIC

Hong Kong company opens ceramic mugs market in ASEAN through Thai and Japanese character licensing

Licensing Show brings business opportunity for Mobile Girl accessories

Van Gogh’s universal appeal brings endless licensing opportunities

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