Hong Kong International Licensing Show and Asian Licensing Conference Open Today Focusing on IP Opportunities, Driving Creative Innovation
The 22nd Hong Kong International Licensing Show (HKILS) and the 14th Asian Licensing Conference (ALC)
Margaret Fong, HKTDC Executive Director (second right), Raistlin Lau, Hong Kong SAR Acting Secretary for Culture, Sports and Tourism (second left), and other guests gathered at the opening of the Hong Kong International Licensing Show and Asian Licensing Conference.
This year’s Hong Kong International Licensing Show features over 600 brands and licensing projects, bringing together top global licensors and licensing agents.
Maarten Weck, Executive Vice President, Global Partnerships & Licensing of WildBrain and Tim Erickson, Executive Vice President, Peanuts Worldwide & WildBrain Brands, shared the strategies that keep Peanuts popular and loved across generations in Snoopy's 75th Anniversary: The Beagle That Captured Our Hearts.
ALC featured a China Opportunity session, focusing on the win-win development between China and the world and sharing the potential and opportunities in the cultural industry.
This year’s HKILS introduces the “Hong Kong Licensing Force”, a new showcase from the next generation of local talent and featuring innovative thinking in design and IP, with the aim of nurturing original brands and IPs.