Success Stories | HKTDC Hong Kong International Lighting Fair (Autumn Edition)

Exhibitors' Quotes
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Zhen Zhang
CEO
Shenzhen LED Home Opto-Electronics Co., Ltd
Chinese Mainland

Shenzhen LED Home Opto-Electronics (LED Home) specializes in LED linear lighting products, focusing on the development of mid-to-high-end neon lighting solutions. With years of experience participating in the HKTDC Hong Kong International Lighting Fair (Autumn Edition), CEO Zhang Zhen remarked, “For companies targeting overseas markets in the lighting industry, the HKTDC fairs are a must-attend event.”

Previously, LED Home primarily focused on the European and South American markets, including Italy, Germany, France, and Mexico. However, due to the recent changes in the international environment, the company has been exploring new markets, such as Dubai, Qatar, Saudi Arabia, Kuwait, and Russia. Zhang believes that Hong Kong, as a hub for mid-to-high-end markets, is an excellent platform for developing overseas clients. “The Fair offers great value for both exporting our products and building our brand overseas,” he said.

In response to the China-US trade war, LED Home is considering establishing overseas manufacturing facilities in countries like Thailand and Vietnam in the future.

Zhang estimated that the company would exchange over 300 business cards with potential overseas clients during the fair. He received many visits and inquiries from Dubai and Qatar, the company’s target markets. “We expect to secure orders worth around USD 2 million,” Zhang said.

Before the event, LED Home utilized the HKTDC’s eDM product promotion service, which generated over a dozen inquiries. Additionally, Zhang noted that the pre-event press conference was highly effective in boosting brand exposure, which led to a 10% increase in inquiries.

During the fair, the HKTDC organized overseas buyer tours to visit their booth, which significantly increased booth traffic. Zhang expressed his intention to continue using these services in the future.

LED Home also updated its product information and certifications on the hktdc.com Sourcing. Zhang specifically highlighted the valuable support provided by the HKTDC team: “They were incredibly dedicated, helping us upload product information, reviewing product photos and details, and even assisting with design.”

Zhang concluded, “We will definitely continue participating in the Fair.”

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Tim Yin
General Manager of International Affairs Division
Zhejiang Moorgen Group Co., Ltd.
Chinese Mainland
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Raimond Dumoulin
LED Architect
Signify
Chinese Mainland
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Tommy Hoo
APAC Strategy and Marketing Leader
Casambi Technologies Oy
Finland
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Donald Chan
Sales Promotion Division Manager & Senior Lighting Application Specialist
Koizumi Sangyo (H.K.) Corporation Limited
Hong Kong
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Rita Tao
Marketing Manager
First Bright International Ltd.
Hong Kong
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Jay Wang
International Sales Manager
General Lighting Innovation Limited
Hong Kong
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Jason Lai
Business Development Manager
GRE Alpha Electronics Ltd.
Hong Kong
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Bruno Nicolaudie
Founder
Nicolaudie Architectural Lighting Control
France
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Green Geng
Marketing Manager
Bweetech Electronics Technology (Shanghai)
Chinese Mainland
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Suqin Xin
Sales Director
Xiamen Fucon Electronics Technology
Chinese Mainalnd
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Eva, Teckenberg Kettunen
Marketing and Sales Manager
Lival
Finland
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Tero Mäkinen
Business Unit Manager
Ledil Oy
Finland
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Benjamin Suen (the left)
Operation Manager
ArchiRay LED
Hong Kong
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Alex Fung
Marketing Manager
Prosperity Lamps & Components Limited
Hong Kong
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Tommy Ko
General Manager
Neonlite Distribution Limited (Megaman (HK) Electrical & Lighting Ltd)
Hong Kong / Germany
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Jay Zhao
Export Division General Manager
Foshan Electrical and Lighting Co., Ltd.
Chinese Mainland
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Bill Chan
International Marketing Director
深圳御光 (Filmbase)
Chinese Mainland
Buyers' Quotes
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Renny Hadiwardojo
CEO
Nera Lighting
Indonesia

We import lighting products from the Chinese mainland for the Indonesian market, and the HKTDC Hong Kong International Lighting Fair serves as an invaluable platform for us to connect with suppliers from the region. During my visit to the fair, I attended eight business matching meetings, exchanged contact details with over 50 suppliers, and placed a sample order.

I purchased LED strips valued at RMB 12,800 (USD 1,800) from Glamor Illumination Limited, a company based in Zhongshan, Guangdong province, as a sample order. If the product performs well for my business, I anticipate placing a further order worth USD 20,000.

At the fair, I observed new technologies that are both well-designed and essential for our business, such as track lighting specifically designed for supermarkets. I also visited the Hall of Connected Lighting and the Hall of Aurora, both of which were very impressive.

I utilised Click2Match and Scan2Match, which I found to be highly convenient. These digital tools provided easier access to supplier information, making the sourcing process more efficient.

I look forward to attending the fair again next year.

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Jerzy Jarzynowski
Director, New Products Department
MULTIOFFICE
Poland
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Sophia Voo
Manager, Business Development
Illuminating Asia
Singapore
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CHANG CHUN KO
- Sales & Marketing Manager
Luxmen Lighting Netshop Co. Ltd.
Taiwan
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Natasha Czachow
Product Sourcing Manager
Truly Green Solutions
The US
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Mgr. Ivana Hartmannová
Sales Manager
LEDprofiles s.r.o.
Slovakia
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Umesh Ghanathe
Manager
Allights
Canada
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Kacper Dolatowski
Designer
Axon Design inc.
The US
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Shravan Kumar Thogiti
Project Manager
Gulf Lights Electrical Engineering W.L.L.
Qatar
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Daniela Tumelero
CEO
Luminare
Brazil
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Supakorn Tungsakulthong
Managing Director
Evotech (Thailand) Co., Ltd.
Thailand
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Fouad Bahechar
Director General
LED’s play
Moroco
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Onda Megumu
Representative Director
Nikkei
Japan