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2023
11/01
Plotting toy market’s future – from e-commerce to NFTs
Key trends following the pandemic include technology-driven marketing innovations
The Hong Kong Toys Industry Conference 2023 The Future of Play covered many pressing industry issues, trends and prospects. The conference ran concurrently with the HKTDC Hong Kong Toys & Games Fair, the HKTDC Hong Kong Baby Products Fair and the Hong Kong International Stationery & School Supplies Fair
The conference’s first speaker Clifton Chiu, Research Analyst – Toys and Games of Euromonitor International noted three key toy-industry trends – scientific educational toys, kidult toys and the impact of sustainability
Drawing on her years in the industry, Salley Sze, co-founder of Eastcolight (Hong Kong), noted that developing a good brand to build up confidence for existing and prospective customers was essential and would eventually be translated into potential business
Arnoldo Concepcion, Co-Chief Operating Officer of Animoca Brands, said web3 technologies were at an early stage of development but nonfungible tokens (NFT, blockchain technologies) could let users build up digital lives
Noletta Chiu, Executive Director of Medialink Group Limited, said the licensing industry was a multi-billion dollar global market and best-selling items were mostly licensed characters
In the panel discussion E-Commerce is Shaping the Way for Toys Industry, moderator Stanley Lee, President, E-Commerce Association of Hong Kong, invited the three speakers to share insights: Yoyo Ng, General Manager of iClick Interactive Asia Group Limited; Betty Tse, Associate Business Development Director of AlipayHK and Raymond Choy, Founder of Toy2R Group Limited
Fair Websites
HKTDC Hong Kong Toys & Games Fair
HKTDC Hong Kong Baby Products Fair
Hong Kong International Stationery & School Supplies Fair
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