Registration and Networking

Opening Session

Plenary Session - Future-proof your IP Strategies: Promoting Partnerships and Sustainable Growth

New technologies have brought people and businesses more closely together than ever. Cross-sector collaborations and IP partnerships at country, city and industry levels are on the rise. Corporates need to be ready for disruptive changes by embracing new technologies, and thus sustainable IP strategies have never been more important. Industry leaders from multinational corporations will shed light on their IP strategies on how to become future ready and drive business development.

Panel Chair

• Mr Kenny Wong
  Chairman, The Intellectual Property Committee of the Law Society of Hong Kong

Speakers

• Mr Kenichi Nagasawa
  Managing Executive Officer, Group Executive of Corporate Intellectual Property & Legal Headquarters, Canon Inc.

• Ms Winnie Yeung
  Assistant General Counsel, Corporate, External and Legal Affairs, Microsoft

Coffee Break

Breakout Session I - The Future is Here: IP Developments in Asia

Asia has been the fastest growing region in terms of number of IP applications. In recent years, perceptions regarding IP exploitation have been changing, with more and more companies recognising the benefit of utilising overseas IP, resulting in an accelerated growth in intra-regional and inter-regional IP transactions. In this session, experts across Asia will share their insights on the latest development on IP protection among different sectors.

Moderator

• Mr Dan Plane
  Committee Member, INTA Anticounterfeiting Asia Committee
  Partner, Simone Intellectual Property Services Asia Limited

Speakers

• Mr Soh Kar Liang
  President, ASEAN Intellectual Property Association

• Mr Hirohito Katsunuma, JP
  President, Asian Patent Attorneys Association

• Mr Satoshi Konno, JP
  Managing Director, Innovation Division, IP Bridge Japan, Inc.

Breakout Session II - A Global Centre of Innovation: IP Infrastructure and Business Opportunities in the Greater Bay Area
(Co-organises with Guangzhou Development District Intellectual Property Association)

With enhanced connections, the Greater Bay Area will further facilitate its innovation-driven development. The proliferation of trading and creation of IP in the region leads to the higher demand for talents and the construction of IP infrastructure.
The session will focus on how Greater Bay Area enterprises and tertiary institutions can collaborate and construct the ecosystem for technology and innovation development.

Opening Remarks

• Ms Liang Chunhua
  Deputy Director General, Intellectual Property Utilization Promotion Department, CNIPA

• Ms Ding Li
  Deputy Director, Guangzhou Municipal Market Regulatory Administration
  (Guangzhou Municipal Intellectual Property Administration)

• Mr Liu Shi
  Deputy Director, Huangpu District Government, Guangzhou City

• Ms Michelle Chong
  Assistant Director, Intellectual Property (Advisory), Intellectual Property Department, the Government of the Hong Kong Special Administrative Region

Moderator

• Mr Hongchuan Lai
  Secretary-General, Guangzhou Development District Intellectual Property Association

Speakers

• Mr Lan Weifeng
  Director, Intellectual Property Bureau of Guangzhou Development District

• Ms Ally Zhuang
  Deputy General Manager and Chief Legal Officer, Guangzhou Shiyuan Electronic Technology Company Limited

• Mr Min-Chow Hong
  Professor, School of Business Administration, Chinese Culture University, PCCU School of Management, NTU

• Ms Angela Wang
  Executive Chairman, Guangdong Investment Promotion Association

• Mr Hunk Li
  Vice President, Comba Telecom Systems Holdings Limited

• Ms Cherry Zhang
  General Manager, Guangdong Zhongce Intellectual Property Research Institute

Keynote Luncheon: Application and Protection of IP in Sharing Economy

With the development of the internet, the typical traditional business model of making profit leveraging information has lost its vitality. Resources and competitive advantages, including intellectual property (IP), can be distributed and their value realised more efficiently on sharing platforms, which allow individual economic participants to contribute to the sharing economy to the best of their capability. Innovative IP can achieve scale application through the joint practice of mass participants. While sharing platforms are the most effective way to realise IP value, IP protection is a new challenge, which requires significantly different approaches from those traditionally used. On the positive side, on sharing platforms, each participant is a beneficiary of IP and has the incentive to supervise each other to safeguard IP rights and maintain the value of IP. This presentation will introduce cutting-edge concepts in the sharing economy and analyse IP application and protection trends in the sharing economy.

Moderator

• Mr Tony Chen
  Business Development Director, Hong Kong X-Tech Startup Platform

Speakers

• Mr Ge Jun
  Global CEO, ToJoy Shared Holding Group

Convergence and Divergence of Intellectual Property Rights – Part I
(Co-organised with the Law Society of Hong Kong, the Hong Kong Bar Association and the Licensing Executives Society China, Hong Kong Sub-Chapter)

Convergence: Collaboration, Co-branding and Cross-licensing

Intellectual Property rights, whether they be trademarks, patents, copyrights, designs or otherwise, typically confer a monopoly right in favour of their owners. The concepts of Collaboration, Co-branding and Cross-licensing appear to be contrary to such interests. We take a look at what these concepts are, what they look like in practice and how they may be implemented contractually; and also the potential financial implications for brand values of the relevant parties entering into such arrangements.

Moderator

• Ms Rebecca Lo
  Member, the Intellectual Property Committee, The Law Society of Hong Kong

Speakers

• Ms Stella Law
  Member, Licensing Executives Society China, Hong Kong Sub-Chapter

• Mr Steven Birt
  Member, the Intellectual Property Committee, The Law Society of Hong Kong

• Ms Janet Wong
  Member, Licensing Executives Society China, Hong Kong Sub-Chapter

Coffee Break

Convergence and Divergence of Intellectual Property Rights – Part II
(Co-organised with the Law Society of Hong Kong, the Hong Kong Bar Association and the Licensing Executives Society China, Hong Kong Sub-Chapter)

Divergence: Unwelcome Uses of Well-Known Copyright Works and Trademarks - Issues in Parodies and Comparative Advertising in HK, Mainland China, US and UK

Many well-known objects of IPR have come to represent cultural norms and values through sustained use in popular culture. When these objects are appropriated by third parties for the purpose of parody or satire, their right of expression may clash with the property rights of the IPR owners. Trade marks and IPRs are often used by competitors for advertising not for appropriation of the intellectual effort or goodwill, but nevertheless to the detriment of the rights owner. Where is the line of permissible use to be drawn, and how does the related jurisprudence vary from one jurisdiction to another? Winnie Tam SC and CW Ling and Sebastian Hughes will explore the legal responses to this question. The discussion raises searching questions about our conventional understanding of those laws and their functions.

Moderator

• Ms Anita Leung
  Solicitor and Council Member of Licensing Executives Society China, Hong Kong Sub-Chapter

Speakers

• Mr Ling Chun Wai
  Barrister of Des Voeux Chambers, Chairman of Hong Kong Mediation Council

• Ms Winnie Tam SC, JP
  Chairman, Committee on Intellectual Property, Hong Kong Bar Association

• Mr Sebastian Hughes
  Barrister of Princes Chambers

IP Policy and Strategy in the Era of AI
(Co-organised with the International Association for the Protection of Intellectual Property - AIPPI)

AI is finding applications in more and more fields of commerce and technology. From automated driving to smartphone digital assistants to algorithms for maximising the profitability of online shops, AI is placed to transform many businesses. However this poses challenges to IP laws drafted in a different era. The borders of what is patentable are not clear and AI systems do not always fit neatly into the categories of copyrightable work. Therefore innovators need to carefully strategise how to protect AI under the existing legal framework, while governments need to consider how the law can be adapted to spur innovation and protect investment in R&D.

Moderator

• Ms Annie Tsoi
  First Deputy Secretary General, the International Association for the Protection of Intellectual Property (AIPPI)

Speakers

• Mr Dan Holt
  Patent Attorney (UK and EU), Deacons

• Dr Arno Hold
  Executive Director, the International Association for the Protection of Intellectual Property (AIPPI)

IPHatch Hong Kong: Jumpstarting Your Business
(Co-organised with Piece Future)

IPHatch is an open-innovation competition looking for unconventional start-ups or entrepreneurs to bring business concepts to fruition by commercialising the IPs/technology portfolios from renowned MNCs. The event aims to boost local start-ups and I&T ecosystem while at the same time to give those IPs on offer a second life. In this session, winners of the 2018 inaugural HK competition will share their inspirational entrepreneurship journey, while investment veterans will decode the critical success factors of start-ups and the secret tips of pitching.

Opening Remarks & Launch of Patent Portfolios

• Mr Jason Loh
  Founder & CEO, Piece Future

Sharing Session: Start-up Journeys in the World of IP & Innovation

Moderator

• Mr Pan Wong
  Board of Governors & Co-founder (GBA) Hong Kong Chapter, International IP Commercialization Council

Speakers

• Mr Daniel Chun
  Founder & CEO, AIRXED Technology Limited

• Mr Charles Lo
  Founder & Director, MAE Limited

• Mr Mok Wai Pong
  Chief Technology Officer, Imagixe Limited

Panel Discussion: How Intellectual Property is Integral to Achieving the Triple Bottom Line of Profits, People, and the Planet

Moderator

• Ir Andrew Young
  Associate Director (Innovation), Sino Group

Panelists

• Mr Tony Chen
  Business Development Director, Hong Kong X-Tech Startup Platform

• Mr Satoshi Konno
  Managing Director, Innovation Division, IP Bridge, Inc.

• Mr Winston Cheng
  Investor, Board Member and Chairman Advisor

New Era of Cultural and Creative Industries: Opportunities for Game IP
(Co-organised with China Daily)

By the end of the year, the global gaming market is estimated to be worth $152.1 billion, with 45 percent ($68.5 billion) coming from mobile gaming. The Asia-Pacific region remains the largest gaming market, accounting for revenue totalling $72.2 billion in revenue. With the exponential growth of mobile gaming, users are actively creating their own services and entertainment experiences. Connections between creative and cultural sectors are strengthening, giving rise to global gaming IP trading. In this new era of cultural and creative industries, what factors drive change in the mobile gaming industry? And is the global gaming industry set for further value and growth?

Welcome Remarks

• Mr Zhou Li
  Editorial Board Member, China Daily Group and Publisher
  Editor-in-Chief, China Daily Asia Pacific

Moderator

• Mr David Ho
  Contributing Editor, China Daily Asia Pacific

Panelists

• Mr Hendrick Sin
  Co-founder & Vice Chairman, CMGE Technology Group Limited

• Mr Xu Yiran Alex
  Chairman and CEO, Leyou Technologies Holdings Limited

• Mr Kevin Lee Ka Tsun
  Founder & CEO, Redspots Creative

• Mr Darang Candra
  Head of Esports Research, Niko Partners

IP Manager Training Programme
(Co-organised with the Intellectual Property Department, The Government of the HKSAR)
*Extra admission fee is required for this session. Please visit HERE for more information.

Registration

Intellectual Property (IP) Fundamentals

Speaker

• Ms Charmaine Koo
  Chairman, Licensing Executives Society China, Hong Kong Sub-Chapter

Coffee Break

IP Management and Protection in the Mainland

Speaker

• Ms Dora Si
  Partner, Intellectual Property

“Mediate First” and Mediation Week 2020

Speaker

• Ms Cindy Tang
  Senior Government Counsel of the Mediation Team, Department of Justice, Hong Kong Special Administrative Region