Registration and Networking

Opening Session

Welcome Remarks

• Ms Margaret Fong
  Executive Director, Hong Kong Trade Development Council

Opening Remarks

• The Hon Mrs Carrie Lam Cheng Yuet-ngor, GBM, GBS
  The Chief Executive, Hong Kong Special Administrative Region of the People’s Republic of China
• Mr He Hua
  Deputy Commissioner, State Intellectual Property Office of the People’s Republic of China

Evolving IP Policy in the Innovation Era

The growing pre-eminence of innovation as an economic growth driver in a converging world moves IP further up the policy agenda. Global IP filing activities have increased in recent years, particularly in fast-growing Asian economies. How should the global IP system continue to evolve in the age of innovation? What are the critical IP issues for the global policy landscape, and are there specific challenges faced by governments in Asia? In this policy dialogue, international IP and patent offices will share their insights on the changing landscape, and how IP protection will continue to empower innovative hubs.

Moderator

• Mr Andrew Liao, GBS, SC, JP
  Senior Counsel, Past Member of the Executive Council, Hong Kong Special Administrative Region

Speakers

• Ms Wang Binying
  Deputy Director General, World Intellectual Property Organization
• Mr Molan Karim Tarigan
  Chair, the ASEAN Working Group on Intellectual Property Cooperation
• Mr Takayuki Sumita
  Secretary-General, Intellectual Property Strategy Headquarters, Cabinet Office of Japan
• Prof Dr Habip Asan
  President, Turkish Patent and Trademark Office

Intellectual Property Rights Protection System in Macao, Brazil and other Portuguese-speaking countries

(Sponsored by Macao Victory Intellectual Property Agent Co., Ltd.)

Speakers

• Ms Amy Wong
  President, Macao Victory Group
  Chairwoman, Macao Trademark Association
• Mr Guilherme Vargas Castilhos
  Brazilian practitioner lawyer, Overseas Legal Manager, Macao Victory Group

Coffee Break

Crafting a Comprehensive IP Strategy for the New World Order

With the broadening role of IP, the strategic use of IP as part of a holistic approach has been a notable trend for value creation. IP strategy is closely aligned with overall business priorities to ensure vital assets are effectively managed. IP leaders from multinational corporations that own a vast IP portfolio will share how they stay abreast of the ever-increasing complexity of the IP landscape and effectively integrate IP into their global business strategy.

Co-moderators

• Mr Hao Ma
  President, the International Association for the Protection of Intellectual Property
• Ms Annie Tsoi
  Second Deputy Secretary General, the International Association for the Protection of Intellectual Property

Speakers

• Mr Gustav Brismark
  Chief Intellectual Property Officer, Ericsson AB
• Mr Toshimoto Mitomo
  Corporate Executive, Intellectual Property and Mid-to-Long-Term Business Development, Sony Corporation

Keynote Speaker

• Mr Edward Yau Tang-wah, GBS, JP
  Secretary for Commerce and Economic Development, Hong Kong Special Administrative Region of the People’s Republic of China

Corporate Best Practice of Anti-counterfeiting Strategy for Brand Protection

Despite the efforts of governments and industry, counterfeit and illicit trade have proliferated across the world, costing governments billions in lost taxes with brands being diminished, legitimate businesses being cheated and consumers put at risk. During this session, industry experts with years of expertise on brand protection will come together to discuss the critical need for partnership and cooperation between the public and private sectors and why more work needs to be done against this insidious and potentially de-stabilising global phenomenon.

Moderator

• Mr Haochen Sun
  Associate Professor and Director, Law and Technology Center, University of Hong Kong Faculty of Law

• Mr Andrew Robinson
  Counsel, Bird & Bird
• Mr Richard Liu
  Partner, Lawjay Partners

Coffee Break

The Hong Kong Polytechnic University Innovation Wall Opening Ceremony
(Presented by Innovation and Technology Development Office of the Hong Kong Polytechnic University)

Crowdsourcing Ideas: Open Innovation and Strategic Partnership
(Co-organised with Innovation and Technology Development Office of The Hong Kong Polytechnic University)

Open innovation is an increasingly popular way to encourage and enable internal staff to think out-of-the-box. However, it remains a challenge for many organisations to expand external collaborations that synergise with internal R&D efforts. What is the right collaboration model and how can companies generate intellectual property that is useful for all collaborators? How can they manage expectations and integrate project outcomes into their internal R&D? These issues will be among topics to be discussed, including tackling the challenges of open innovation from both the perspective of the public and private sectors.

Moderator

• Mr Trevor Chuang
  Senior Manager, Intellectual Property Management Section, Innovation and Technology Development Office, The Hong Kong Polytechnic University

Speakers

• Mr Li Chang
  Director of General Affairs Division, Department of Patent Administration, State Intellectual Property Office of the People’s Republic of China
• Mr Stephane Duguet
  Head of Research & Technology, Thales Transport & Security Hong Kong Limited
• Mr Hu Xin
  Senior Patent Manager, Intellectual Property Department, Tencent

International IP Dispute Resolution – A New Chapter for Hong Kong
(Co-organised with Department of Justice, the Government of the Hong Kong Special Administrative Region)

The growth of intellectual property (“IP”) trading worldwide brings about the proliferation of IP disputes and thereby raises the awareness of the urgent need for the legal protection of IP rights. International arbitration and mediation are the most common and cost-effective options for dispute settlement. In this connection, Hong Kong offers an ideal neutral venue to resolve cross-border IP rights-related disputes, particularly in the context of the “Belt and Road” Initiative and the Guangdong - Hong Kong - Macau Bay Area development plan. As a premier IP trading hub in the Asia- Pacific region, Hong Kong lawyers and dispute resolution practitioners are well-placed to provide outstanding service of cross-border dispute resolution by arbitration and mediation. Hong Kong’s recent legislative amendments introduced by the Arbitration (Amendment) Ordinance 2017 (“2017 Ordinance”) seek to clarify that all disputes over IP rights may be resolved by arbitration, and that it is not contrary to the public policy of Hong Kong to enforce arbitral awards involving IP rights. In this session, a distinguished panel of international experts will offer practical tips for mapping out strategies on cross-border legal risk management of IP rights. They will explain how arbitration of IP rights may achieve remarkable results when compared with court litigation in terms of resolution of multi-jurisdictional disputes and worldwide enforcement of awards. Participants will gain better understanding of the key provisions of the 2017 Ordinance and its scope of application. There will also be explanations of different mediation models (e.g. facilitative and evaluative) with case studies so that the most appropriate choice can be made.

Opening Remark

• Mr Rimsky Yuen, SC
  Secretary for Justice, Hong Kong Special Administrative Region of the People’s Republic of China
• Mr Zhang Zhicheng
  Director General, Protection and Coordination Department, State Intellectual Property Office of the People’s Republic of China

Moderator

• Mr Andrew Liao, GBS, SC, JP
  Senior Counsel, Past Member of the Executive Council, the Government of the Hong Kong Special Administrative Region

Speakers

• Mr Douglas Clark
  Barrister, International Arbitrator, Adjunct Professor, Faculty of Law, University of Hong Kong
• Mr Paul Haswell
  Partner, Pinsent Masons Hong Kong Office
• Ms Stephanie Cheung
  Solicitor, Accredited Mediator, Arbitrator, Vice-Chair of the Commercial Mediation Interest Group, Hong Kong Mediation Council of the Hong Kong International Arbitration Centre

Coffee Break

The Hong Kong Polytechnic University Innovation Wall Opening Ceremony
(Presented by Innovation and Technology Development Office of the Hong Kong Polytechnic University)

Managing an IP Asset
(Co-organised with the Law Society of Hong Kong)

Do you take your IP assets seriously enough? Are they managed and maintained efficiently? The speakers will advise not only how to design a smart and effective management system, but also how to incorporate them into everyday practice and integrate them into the business culture.

Speakers

• Mr Kenny Wong
  Chairman of the Intellectual Property Committee of the Law Society of Hong Kong
• Ms Anita Leung
  Member of the Intellectual Property Committee of the Law Society of Hong Kong
• Mr Simon Chan
  Member of the Intellectual Property Committee of the Law Society of Hong Kong

Food and IP
(Co-organised with The International Association for the Protection of Intellectual Property)

Food is an important part of Hong Kong and Asian culture. This session will discuss the role of IP in the food industry, how food companies can protect their markets and safeguard the sustainability of food producers, as well as existing systems and trends in protecting such IP.

Moderator

• Ms Annie Tsoi
  Second Deputy Secretary General, the International Association for the Protection of Intellectual Property

Speakers

• Ms Cindy Huang
  Legal Counsel, Ferrero Asia Limited

• Mr Sam Say
  CEO, Bolaven Farms

• Mr Peter Willimott
  Senior Program Officer, World
  Intellectual Property Organization

Coffee Break

The Hong Kong Polytechnic University Innovation Wall Opening Ceremony
(Presented by Innovation and Technology Development Office of the Hong Kong Polytechnic University)

The Trend of Film Adaptation
(Co-organised with China Daily)

In 2016, almost half of the movies which topped RMB100 million in the China box office were IP-adapted films. Together, they contributed 35% of the total box-office revenues and accounted for 38.49% of films that exceeded RMB100 million in receipts. Most of them were adapted from literature, followed by animation. With the "Warcraft: The Beginning" adaptation released last year, a cool RMB1.47 billion flooding into the industry and the increase in subscribers of Chinese internet animation, the video game genre is expected to continue to grow. Will animation and gaming be the cash cow for movie adaptation? How do we recognise good IP and adapt a story for a movie? What's coming next to film IP adaptation?

Welcome Remarks

• Mr Zhou Li
  Editorial Board Member, China Daily Group
  Publisher & Editor-in-Chief, China Daily Asia Pacific
  Chairman, China Daily (Holding) Co. Ltd.

Moderator

• Ms Li Yao
  News Editor, China Daily Hong Kong

Panelists

• Mr Luo Li
  Vice President, China Literature

• Ms Geng Xiaonan
  President, Beijing Sky Saga Film & TV Culture Media Co., Limited

• Mr Tony Gao
  Business Partner and General Manager of East China, EntGroup

• Mr Ma Zhongjun
  Chairman and President, Ciwen Media Co., Ltd.

IP Manager Training Programme
(Co-organised with Intellectual Property Department, the Government of the HKSAR)

“IP Manager Training Programme” is organised by the Intellectual Property Department, aiming at assisting Hong Kong enterprises to build up their IP manpower capacity and to increase competitiveness through IP management.

*Extra admission fee are required for this session. Please visit HERE for more information.

Registration

IP Fundamentals

Speaker

• Ms Charmaine Koo
  Chairman, Licensing Executives Society China, Hong Kong Sub-Chapter

Coffee Break

IP Management and Protection in the Mainland

Speaker

• Ms Pang Chau Sheung Rosa
  Solicitor and Senior Lecturer, the Open University of Hong Kong

Briefing on the objectives of the Mediate First Pledge (MFP) campaign and the MFP Star Logo Award Scheme

Speaker

• Mr James Lam
  Government Counsel (Mediation), Department of Justice, Hong Kong Special Administrative Region