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<div>The <strong>HKTDC Food Expo</strong>, <strong>HKTDC Hong Kong International Wine &amp; Spirits Fair (Special Edition)</strong>, <strong>HKTDC Hong Kong International Tea Fair</strong>, <strong>HKTDC Home Delights Expo</strong> and <strong>HKTDC Beauty &amp; Wellness Expo</strong>, organised by the Hong Kong Trade Development Council (HKTDC), as well as the <strong>International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM),</strong> jointly organised by the HKTDC and the Modernized Chinese Medicine International Association, have all drawn to a successful close. The five public fairs brought together over 900 exhibitors and attracted more than 370,000 visitors.</div><div> </div><div><strong>Benjamin Chau</strong>, HKTDC Deputy Executive Director, said: “The Food Expo and concurrent fairs welcomed more than 370,000 visitors, showing that people are willing to spend and keen to use their consumption vouchers even though food and beverage sampling was not allowed in the fairground due to the pandemic. We were also encouraged to see a number of group pavilions participating through their local representatives to grasp business opportunities, confirming Hong Kong as an important trading platform.”</div><div><strong> </strong></div><div><strong>Purchases through e-payment become popular</strong></div><div>The HKTDC interviewed more than 1,400 visitors during the fairs through random sampling. A positive appetite for consumption was reported, with 44% of the respondents spending HK$1,000 or more and the average per capita spending reaching HK$1,273. With 85% of exhibitors at the fairs accepting at least one consumption voucher payment method, the survey showed that nearly 80% of visitors made purchases at the fairs using electronic payment methods, while more than half of the respondents used their consumption vouchers, highlighting the growing popularity of e-payment services.</div><div><strong> </strong></div><div>The <strong>Hong Kong &amp; Kowloon Provisions</strong>, <strong>Wine &amp; Spirit Dealers' Association Limited (PWSA) </strong>and <strong>Nam Pak Hong Association</strong> set up a pavilion at the Food Expo for the first time, bringing about 20 food companies to promote their alcoholic beverages, canned foods, snacks, fruits and other food items. PWSA Director <strong>Michael Li</strong> said: “All our exhibitors adopted e-payment services to create a seamless shopping experience for customers. During the expo, around 80% of our sales were transacted through e-payment platforms. The Consumption Voucher Scheme has certainly helped to stimulate consumption and our sales result was better than expected. We plan to expand our participation at next year’s expo.”</div><div> </div><div><strong>Special temptations attract customers and boost sales</strong></div><div>With great food and wine pairings in mind, some of the exhibitors at the Hong Kong International Wine &amp; Spirits Fair (Special Edition) said that running the fair in conjunction with the Food Expo had boosted exhibitors’ sales performance. <strong>John Lee</strong>, Director at Everrise International Trading Co Ltd and spokesperson for Wuliangye International (HK) Limited, said: “To engage more customers, we offered discount vouchers during the fair period which can be used when they make purchases at our stores at a later date. Our eye-catching booth also attracted many customers to visit. We expect our onsite sales turnover to reach HK$1 million.”</div><div> </div><div>At the Home Delights Expo, exhibitor <strong>Bingo Leung</strong>, Customer Service Assistant at Smartech International Marketing Limited, Hong Kong, said the company’s participation in the expo over the years had helped promote its brand and new products to consumers. This year, Smartech launched new promotion plans tailored to the Consumption Voucher Scheme. “We provided discount offers, free gifts and four e-payment methods to tempt consumers to use their consumption vouchers for purchases. Our bestsellers included handheld vacuum cleaners, robotic vacuum cleaners and dehumidifiers. We are very satisfied with the results and expect the five-day expo to generate HK$500,000 in sales turnover.”</div><div> </div><div>Since the Beauty &amp; Wellness Expo debuted in 2016, Beauty Sensation Co Ltd, Hong Kong has participated as an exhibitor every year.  Marketing Director <strong>Kin Wong</strong> expressed strong confidence in the company’s sales performance at this year’s event. “The expo provides an effective platform to raise brand awareness and promote our Australian skincare products to both existing and new customers,” he said. “Visitors were particularly interested in our organic skincare products this year and we expect our onsite sales turnover to exceed HK$1 million.”</div><div> </div><div><strong>Global traders view Hong Kong as an important trading platform</strong></div><div>Despite the ongoing travel restrictions, numerous group pavilions participated at the Food Expo through local representatives, including the Ministry of Agriculture Trade Promotion Center, Shandong Province, Guangxi Zhuang Autonomous Region and Chongqing City from Mainland China which joined Japan, Korea and Poland to offer their food specialities to local shoppers. The Tea Fair also featured the Guizhou Pavilion to promote famous teas from the province. In addition to organising local buying missions, the HKTDC arranged nearly 200 virtual business matching meetings to enable global traders to stay connected and forge new deals.</div><div> </div><div><strong>Blanka Golebiowska</strong>, Deputy Consul-General at the Consulate General of the Republic of Poland in Hong Kong, said the Food Expo had given them the chance to connect with local importers to explore further cooperation. “The expo is a great place for us to promote Polish food products and test the market. We really appreciate the HKTDC’s efforts in organising virtual business matching meetings to enable potential business development,” Ms Golebiowska said.</div>

More than 370,000 visitors attend Food Expo and concurrent events

<div class="row g-4 pb-5" style="padding-top: 15px; border: solid #eaeaea; border-width: 1px 0 1px;"><div class="col-lg-4 ps-xl-6"><div class="row g-4"><div class="col-12 col-md-12"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/01.jpg" /></div></div></div><div class="col-12 col-lg-7"><p>The <strong>Food Expo, Hong Kong International Wine &amp; Spirits Fair (Special Edition), Hong Kong International Tea Fair, Home Delights Expo</strong> and<strong> Beauty &amp; Wellness Expo</strong> drew to a close today, attracting more than 370,000 visitors</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/02.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/03.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>The Gourmet Zone at the Food Expo showcased exquisite high-end food products. Various star chefs demonstrated "less salt and less sugar" recipes to encourage urbanites to develop healthy eating habits</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/04.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/05.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>The Hong Kong International Wine and Spirits Fair (Special Edition) featured a broad selection of new- and old-world wines, sake, whisky and craft beer. Activities at the event included a talk on the criteria for selecting high-quality wines from different production regions by Anty Fung, an MWM Wine School recognised instructor</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/06.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/07.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>The Hong Kong International Tea Fair showcased a variety of high-quality speciality teas and delicate teaware. Speakers shared on topics such as tea for the soul and insights into tea therapy</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/08.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/09.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>The Home Delights Expo offered all kinds of home appliances, kitchenware and household goods. Sharon Lam, Founder of Home Therapy, delivered a talk on how to declutter the home under the pandemic</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/10.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/11.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>The Beauty &amp; Wellness Expo presented a variety of health- and beauty-related products</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/12.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/13.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>Nearly 80% of visitors made purchases at the fairs using electronic payment methods, while more than half of the respondents used their consumption vouchers</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/14.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/15.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>A series of exciting activities took place during the fairs, including cooking demonstrations by star chefs, smart bidding, and the “Buy-more-win-more Lucky Draw”</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/16.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/17.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/18.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>Pavilions and exhibitors from overseas participated at the Food Expo through local representatives to promote speciality foods and beverages. Mainland China, Cambodia, Finland, Indonesia, Japan, South Korea, Norway, Philippines, Poland, Thailand and Vietnam were among the countries and regions taking part</p></div></div>

<div class="row g-4 pb-5" style="padding-top: 15px; border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-4 ps-xl-6"><div class="row g-4"><div class="col-12 col-md-12"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/19.jpg" /></div></div></div><div class="col-12 col-lg-7"><p>The <strong>International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM)</strong> ran in a hybrid format this year, offering both physical and online sessions. The conference, which featured professors from Yale University in the United States and experts from the Netherlands, Malaysia, Mainland China and Hong Kong, shared insights on “Integrative Medicine for Prevention and Treatment of COVID-19 and Related Disorders: Clinical Studies and Product Development”</p></div></div>

HKTDC Food Expo	

Hong Kong International Wine & Spirits Fair (Special Edition)	

HKTDC Hong Kong International Tea Fair

HKTDC Home Delights Expo

HKTDC Beauty & Wellness Expo

International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM)

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<p><strong>About the HKTDC</strong><br /><span>The&nbsp;</span><span style="text-decoration: underline;"><a href="https://www.hktdc.com/" target="_blank" rel="noopener">Hong Kong Trade Development Council (HKTDC)</a></span><span>&nbsp;is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50</span><span style="text-decoration: underline;">&nbsp;<a href="https://aboutus.hktdc.com/contact-us#globalNetwork" target="_blank" rel="noopener">offices</a></span><span>&nbsp;globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises</span><span>&nbsp;<span style="text-decoration: underline;"><a href="https://event.hktdc.com/?eventFormat=Exhibition&amp;location=all" target="_blank" rel="noopener">international exhibitions</a></span></span><span>,&nbsp;</span><span><a href="https://event.hktdc.com/?eventFormat=ConferenceForum&amp;location=all"><span style="text-decoration: underline;">conferences</span></a></span><span>&nbsp;and</span><span>&nbsp;<a href="https://event.hktdc.com/?location=all" target="_blank" rel="noopener">business missions</a></span><span>&nbsp;to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via<span style="text-decoration: underline;">&nbsp;</span></span><span style="text-decoration: underline;"><a href="http://www.hktdc.com/mis/pm/en/HKTDC-Product-Magazines.html">trade&nbsp;</a></span><a href="http://www.hktdc.com/mis/pm/en/HKTDC-Product-Magazines.html"><span style="text-decoration: underline;">publications</span></a><span>,<span style="text-decoration: underline;">&nbsp;</span></span><a href="http://www.hktdc.com/research"><span style="text-decoration: underline;">research reports</span></a><span>&nbsp;and <span style="text-decoration: underline;"><a href="http://mediaroom.hktdc.com/" target="_blank" rel="noopener">digital news channels</a></span>.</span><a href="http://www.hktdc.com/"></a><span>&nbsp;For more information, please visit:&nbsp;</span><span style="text-decoration: underline;"><a href="http://www.hktdc.com/aboutus" target="_blank" rel="noopener">www.hktdc.com/aboutus</a></span><span>.</span><br /><br /><span>Follow us on&nbsp;</span><a href="http://plus.google.com/+hktdc" target="_blank" rel="noopener"><img class="alignnone" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/icons__gplus.png" alt="Google+" width="25" height="25" /></a><span>&nbsp;Google+&nbsp;</span><a href="http://www.twitter.com/hktdc" target="_blank" rel="noopener"><img class="alignnone" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/icons__twitter.png" alt="Twitter" width="25" height="25" /></a><span>&nbsp;Twitter @hktdc&nbsp;</span><a href="http://www.linkedin.com/company/hong-kong-trade-development-council" target="_blank" rel="noopener"><img class="alignnone" src="https://vep-tradeshow.hktdc.com/event/hkfoodexpo/wp-content/uploads/sites/23/2022/02/icons__twitter.png" alt="Linkedin" width="25" height="25" /></a><span>&nbsp;LinkedIn</span></p>

The HKTDC Food Expo, HKTDC Hong Kong International Wine & Spirits Fair (Special Edition), HKTDC Hong Kong International Tea Fair, HKTDC Home Delights Expo and HKTDC Beauty & Wellness Expo, organised by the Hong Kong Trade Development Council (HKTDC), as well as the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), jointly organised by the HKTDC and the Modernized Chinese Medicine International Association, have all drawn to a successful close. The five public fairs brought together over 900 exhibitors and attracted more than 370,000 visitors.

Five HKTDC August fairs and ICMCM draw to a close

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