Success Stories 2025

Exhibitors’ Quotes

Huaying Lei

Chairman

Mayang Blue Phoenix Agricultural Development Co., Ltd

Mainland China

Mayang Blue Phoenix has generated a considerable amount of interest from Hong Kong consumers and corporate customers again at the Expo this year. On the second day of exhibition, we took centre stage with the signing of a RMB60 million contract with a Hong Kong client for agri-products mainly our high-quality edible eggs. This marks our continuous business expansion through the Expo, which offers a perfect platform to showcase our wide-ranging products from Hunan Province including eggs, sausages, fresh fruits, and mushrooms. At last year’s debut, many consumers came forth to purchase our products. We also secured several new Hong Kong customers and concluded RMB20-30 million worth of business subsequently. We’ve witnessed strong sales again this year and are negotiating with some new customers for business development. Food Expo is an excellent place to grow business.

Joan Chui

Director

Yick Cheong Ho (HK) Limited

Hong Kong

The Food Expo has been a perfect place to promote our brand and the sale of our products to consumers over the years. We really appreciate HKTDC’s commitment to raising publicity vigorously and making the event a success. We joined the press media session for the first time this year and it was a great opportunity to gain more exposure. The theme on Flavours of Intangible Cultural Heritage has also drawn extra interest as consumers came forth to purchase our unique shrimp paste and various sauces. Tying in with the Expo’s 35th edition, we offer our shrimp paste at special price and have received exceptional responses. The Expo is always an excellent show. The traffic of consumers is even better than last year. Sales are positive and we expect the revenue to reach about HK$900,000.

Lee Min Hung (second from right), Supervisor, The Industrial Development & Investment Promotion Committee of Taitung County

Danny Chiang (third from right), Person-in-Charge, Happy Bee Farm

Taiwan

Seven companies from Taitung County of Taiwan have joined together to participate in the Food Expo for the first time to tap the Hong Kong consumer market. We are showcasing various products from honey to chilli sauces, annona squamosal, red oolong tea and snacks. The response has been exceptional. Hong Kong consumers love our offerings as hot chilli sauces are selling fast. Consumers snapped up about 550 kg of annona squamosal within the first two days of exhibition. We anticipate a second lot totalling 650 kg to sell out well before the Expo closes. Happy Bee Farm’s premium honey has also attracted a lot of buying interest. The company has met with a Japanese department store in Hong Kong, a Macau hotel and a Mainland China agri-product company at the Expo to explore cooperation. The Expo presents excellent business growth opportunities. We hope to bring together more Taitung companies to join the event next year.

Eric Lin

Managing Director

Hop Hing Loong Company Limited

Hong Kong

Food Expo has witnessed the growth of Hop Hing Loong over the years. From a single booth about 20 years ago, our showcase has expanded to such a large scale providing so many different brands of alcoholic beverages to consumers. This year’s Expo is the most successful showcase after COVID. The traffic has exceeded our expectation and we expect total sales to go up 5-10% to over HK$1 million. Japanese fruit liqueurs, sake, gin and whisky are among the best sellers. Cognac is also sought after by consumers. Nearly 90% of sales came from new customers, an encouraging sign for our business expansion. Many existing customers are especially keen to purchase in bigger orders taking advantage of the special discounts available at the Expo. We are pleased with the results.

Ray Leung

Assistant Retail Operations Manager

Vita Green Health Products Company Limited

Hong Kong

The Expo is a major trade show for the food industry and a must-attend event for Vita Green to meet a large number of consumers every year. Our group has been growing together with the Expo over the years. We are taking up 120 square metres of exhibition space this year compared with a booth size of 48 sq metres more than 10 years ago. We have more offerings up for grabs and new products include ginseng soy milk powder and goat milk powder for joints and muscles enhancement which draw positive feedback. The traffic continues to be heavy this year with strong consumers’ demand. We witnessed solid spending interest with Vita Green Lingzhi, Vita Hair capsules and G.E. Yunzhi Essence remaining the top-selling items. Sales are expected to see a double-digit growth this year.

Carmen Ko

Assistant General Manager (HK)

DALLOYAU

Hong Kong

Our debut at the Expo is introducing DA CHOCO chocolates to local consumers and it proved to be a successful showcase. This crispy chocolate sensation is a collaboration between a two-Michelin-star chef and the prestigious French culinary brand DALLOYAU. We’ve seen a warm reception from consumers. The traffic is stronger than expected. Consumers really love our signature chocolates as well as innovative flavours like sesame, peanut butter, salted egg yolk and white truffle chocolates. The Expo is a solid platform to meet local consumers and reach out to corporate customers. A Hong Kong company and two traders from Greece and India have approached us to explore business cooperation. We are pleased with the sales response. The Expo is a great place to promote our brand and open up new opportunities for business growth.

Adrian Ng

Head of Business Development

Hong Kong Cannery Limited

Hong Kong

Seven local brands are teaming up to stage a debut at Gourmet Zone of the Expo promoting various made-in-Hong Kong drinks and spirits. The joint effort creates a good synergy and proved to be a successful showcase to gain publicity and draw consumers. We’ve attracted a lot of interest in our Mezzanine Makers brand’s spicy ginger soda, herbal tonic water and tipsy soda. Consumers are also fond of the whisky offered by Kowloon Spirits, gins by N.I.P. and Two Moons Distillery, oriental botanical liqueur by Magnolia, teas of Chinese Tea Gallery and special drinks by Tai On Coffee & Tea Shop. A rising number of consumers are looking for unique products of Hong Kong brands. The Expo serves as a great place to promote local brands and enhance their market exposure. We will participate in the Expo again for further business growth.

Phelix Pun

Senior Marking Manager, Sales & Marketing Department

Ng Fung Hong Limited

Hong Kong

At the 35^th edition of the HKTDC Food Expo, Ng Fung Hong is staging the biggest showcase offering the most comprehensive range of food products to local consumers. We’ve witnessed strong buying demand for traditional products well as new flavours and health-oriented items despite the Black Rain warning on the first day of exhibition. Undeterred by the weather, consumers are willing to spend as exhibitors enjoy extra showcase time offered by HKTDC. The Expo provides an excellent platform to meet local consumers and interact with traders and suppliers as well as a great opportunity for corporate branding and team building exercises. We’ve also organised grassroots groups and young people from local communities to join the Expo’s excitement. It’s a very successive showcase. Sales responses are encouraging and will hopefully beat last year’s performance.

Henry Poon

Sales & Marketing Manager

On Kee Dry Seafood

Hong Kong

We are happy to see the Food Expo celebrating its 35^th edition as On Kee has expanded our showcase from a small-sized booth to today’s scale at this premier food event over the years. The exhibition results have been exceptional thanks to the reciprocal support with HKTDC. The traffic of visitors remains strong this year. Many consumers flocked to our cooked food corner and the reception has exceeded our expectation. We are launching our abalone snack series at the Expo and the feedback is encouraging. Consumers are coming from all walks of life and they are selective but willing to spend for what they are fond of.

Nikki Luu

Sales & Marketing Manager

Peak Million Limited, distributor of Sau Tao Group

Hong Kong

Sau Tao has attracted a lot interest from local consumers with a variety of preferential offerings at the Expo. Our cooked food corner is very busy especially in the third and fourth days of exhibition when consumers flocked to our booth over the weekend. After tasting our delicious cooked food like noodles with beef brisket and soy sauce fried noodles, many consumers immediately purchase what they like from us. Our newly-launched bamboo noodles are also a fast-selling item while the special discount sets have drawn the most buying interest. The Expo is always a big event for the industry and a perfect place to promote our brand and products.

Priscilla Lau

Deputy Marketing Manager

Diverxu Limited

Hong Kong

The Expo’s Gourmet Zone featuring a diversity of premium food offerings is full of excitement. We’ve seen a good traffic of consumers looking for high-quality foods with unique appeal this year. Diverxu is introducing more new products such as fig chocolates, sourdough bread, Iberico ham crisps and salted potato chips to enrich our offerings. We’ve received a large number for new customers showing interest in our premium food items. Many existing customers have also joined us taking advantage of the special offers at the Expo to make bulk purchases. Spanish Iberico ham and cheese remain the top-selling items while Spanish piglets and frozen duck breast with foie are also in demand. This year’s sales revenue is expected to be around HK$200,000 or more. The Expo is definitely the place to meet consumers, promote our products and expand business.