CP (Pu’er) Coffee was officially established on January 1 this year. Although the brand is young, it upholds the parent company Chia Tai Group’s vision of becoming the “Kitchen of the World.” With innovative food technology at its core, the brand is committed to delivering fresh and natural flavors to consumers. By participating in the HKTDC International Tea Fair, we aim to showcase our high-tech coffee products to buyers and consumers while seeking like-minded partners for collaboration.

Our featured products include Fresh-Lock Coffee Leaves, 100% Preserved Freeze-Dried Coffee Powder, and a future series of products utilizing advanced extraction technology.

During the exhibition, we attracted significant attention from buyers and engaged in in-depth discussions with buyers from Australia, the Philippines, Israel, Egypt, and Hong Kong. Australian buyers showed strong interest in our OEM and ODM manufacturing capabilities, while a local Hong Kong distributor has initially proposed placing our products in convenience stores for retail.

So far, we have reached preliminary agreements with six to seven buyers, including a supplier from whom we plan to purchase raw materials. If these collaborations achieve 50% of their sales potential, the annual revenue could reach USD 3 million.

In addition, the HKTDC’s EXHIBITION+ platform has played a key role in facilitating connections. Before the event, we established online contact with four buyers and held in-person meetings during the exhibition. Two additional buyers, although unable to meet face-to-face, have continued to communicate with us through the platform. We hope this platform can be further enhanced in the future, integrating with more social applications to improve communication efficiency between buyers and sellers.

This year, the Tea Fair was opened to the public for the first time, which we see as a positive initiative. Although the majority of our business remains B2B, we also have some retail needs. Public participation helps to raise brand awareness and allows more consumers to understand our products, bringing new opportunities for growth. 

As one of the leading coffee and tea manufacturers in Hong Kong, we supply a wide range of retail products to the local retail, F&B, and catering markets. Hong Kong-style milk tea, which is recognised as part of Hong Kong’s intangible cultural heritage, makes us passionate about promoting and ensuring that everyone in Hong Kong and beyond can enjoy authentic milk tea.

We have been involved in the Hong Kong International Tea Fair since the very first edition, working closely with HKTDC. Every year at the Tea Fair, we also host the International KamCha Competition, which has become one of the main highlights of the event.

The event also allows us to connect with customers from chain restaurants and tea shops, not only from Hong Kong and Mainland China but also from Southeast Asia or Europe. The international aspect of the fair has given us access to buyers from countries such as Cambodia, Indonesia, Russia, and Ukraine—markets that would have been difficult for us to reach directly. Their feedback helps us understand how our products are received in the market. From the first day alone, we have made around 60 new contacts during the fair, and we expect to have made over 100 new contacts by the end.

Utilising the hktdc.com Sourcing platform, we receive around 30 product inquiries from international buyers through the platform, exploring potential business opportunities through follow ups. The entire model, using Click2Match to connect with buyers, meeting them at the fair, and following up afterwards—has been very effective. Many visitors scan our Scan2Match QR code to learn more about our company, saving us time or hassle and allows in-depth discussions after the show, especially considering the busy event.

Our company, Salim Aria Noush, is one of the largest exporters of Iranian tea and herbal products. That’s why we are here at the Tea Fair, showcasing a variety of teas. We’ve been participating in the HKTDC fair for over ten years, and this year we are aiming to sell ten containers of tea to our buyers. Depending on the order, each container can be worth up to 50,000 US dollars.

Not attending the Tea Fair would mean missing out on both customers and opportunities. The fair has been incredibly helpful for customer outreach, especially since many people are not aware that Iran produces tea and herbal products. This is the best platform to show the world that our agriculture delivers premium quality.

We meet many new buyers from across Asia. Just the other day, we had interest from buyers in Malaysia, Vietnam, and Taiwan. This year, we are looking to expand our market globally and explore new opportunities. At last year’s Tea Fair, one buyer purchased so much of our product that it pushed us to return. That deal alone was worth 15,000 US dollars per week in tea, with ten containers shipped per month. After this year’s Tea Fair, we expect to generate around 100,000 US dollars in sales.

We also used the Click2Match function and connected with two to three customers who showed interest in our products. We will definitely continue using the HKTDC platform to find more potential buyers. The more people use the platform, the more everyone benefits.

If everything goes well, we expect more than 200 visitors to stop by our booth before the fair ends. 

Our brand sells Chinese premium and traditional tea with the elements of Chinese Dynasties packaging designs. 

Before the fair, Click2Match platform connected us with six buyers from Thailand, the United Kingdom, the US and Mainland China. Our goal is to build new connections with Malaysian and Filipino buyers at the fair. 

As of the first day of the fair, we met more than 100 visitors. One of my strategies is to continue the initial conversation with all potential international buyers via Scan2Match, followed by sending them a list of product details and conducting a thorough research on their background. The platform’s post-event follow-up process is really effective.

Arranged by HKTDC, Click2Match connected us with a few buyer tours from the Czech Republic, Indonesia, Thailand, and Philippine. A group of Japanese buyers and one Hong Kong distributor visited us as well.

The EXHIBITION+ model has really helped us facilitate offline to online relationships to foster long term collaborations with the right partners. 

Our company is Hangzhou YunchaXing Food Co., Ltd. We focus on B2B supply of premium tea raw materials for the bottled tea, milk tea shops, and coffee chains.

While we already serve top-tier domestic and international clients, the fair has helped us achieve two goals, which are deepening global partnerships and supporting Chinese tea brands in overseas expansion. The fair has exposed us to clients from Hong Kong, Japan, South Korea, Europe, and the U.S. The unique aspect of the HKTDC’s tea fair is its international connectivity. Despite the black rainstorm warning, HKTDC still managed to take the time and connect us with clients from Sri Lanka, Kenya, Iran—opportunities rare to come by in Mainland China. Hong Kong’s vibrant tea culture also reflects the city’s dynamic market potential.

The fair remains crucial in expanding our existing market, contributing to our 10,000 tonnes of tea shipments annually, valued at RMB 20 million—a volume only feasible in the B2B sector, building on the success of events such as the Tea Expo.

As first-time exhibitors, we see value in platforms like Click2Match for bridging language and cultural gaps with overseas clients. Connection or communication with foreign companies remains a difficult process in Mainland China. The utilisation of such tools acts as a crucial platform to promote our brand with companies prior to the event, and sustain future follow-ups after our return home, maintaining a long-term relationship from 3 months to 2 years. The ability to efficiently connect with global partners aligns perfectly with our goals of globalisation and expansion abroad.

With over 300 years of development across Europe and Asia, we operate as a state-owned enterprise managing a comprehensive ecological chain - black tea cultivation, product processing, tea supply chain, cultural tourism, and strategic business development and investment.

At this fair, our primary objective is to expand innovative Qing Black tea products into the Middle East, Southeast Asia, North America, Central America, and European markets. We wanted to promote our tea bags and instant brew solutions with concrete sales conversion.

Our instant brew tea products have generated significant interests from different brand owners, trading firms, F&B companies and hotel chains. They are mainly from Korea, Japan, Indonesia, Malaysia and Thailand. Some buyers returned within 24 hours to confirm orders after visiting us. Total orders valued at $1 million USD were secured and 15 new buyer connections were established. I am confident that 50% of these contacts show promising conversion potential after our post-event follow-up action. The HKTDC's EXHIBITION+ hybrid model has proven effective in maintaining long-term client relationships and partnerships.

Our product certifications - including EU Organic, China Organic, US FDA, Russian EAC, and Halal accreditations - serve as critical trust markers when displayed on hktdc.com Sourcing. This certification portfolio significantly enhances global buyers' confidence in our product quality and compliance standards.

We have been running a tea business specializing in producing Longwangya or Wudangshan tea since 1953. We offer three main categories of tea from intermediate to advanced levels - black tea, green tea, and dark tea. Our current clients mainly come from South Asia, Europe and the US, and we aim to promote our brand to a more diverse global market.
Our products have obtained geographical indications in China and are also certified organic by the EU and China. These certifications are particularly crucial for enhancing product quality. From my observations at the exhibition, future trends of the tea industry may fall on packaging design and the production and blending process of tea.
Among the 20 new buyers I encountered, I anticipate receiving three potential orders from buyers in Hong Kong, the Philippines, and Africa, with expected orders of at least US$300,000 to 500,000. Although we have not yet witnessed the actual benefits that Exhibition+ will bring, I believe the hktdc.com Sourcing platform will continue to increase our brand exposure, as it just takes time - for inquiries and helps build long-term business relationships.

The HKTDC Hong Kong International Tea Fair has helped us connect with buyers from Mainland China, Indonesia, and Australia. We have operated our stall continuously for the past three years, and we plan to keep participating because the response has been positive. People are friendly, and we have gained many repeat customers.
We aim to explore new markets in this region, and our efforts have yielded great results. From previous HKTDC Tea Fairs, we sold over 1 million kilograms of tea to China at $4 per kilogram. This included a major buyer who wanted to restructure his supply chain. We successfully negotiated a deal involving the purchase of up to half a million kilograms of tea.

I see significant potential and opportunity from this event. Since our first participation in the fair, we have experienced a 15% increase in sales, and this growth continues. Initially, we did not pay much attention to the events or digital platforms, but as we began receiving contacts and requests, we realized we needed a larger team to handle the orders.

On hktdc.com Sourcing, we received 20 inquiries and connected with about five potential buyers. One inquiry involved replacing an entire supply chain of 500,000 kilograms, potentially worth over US$2,000,000. Utilizing tools like Click2Match and Scan2Match has allowed us to discover new clients and understand their needs, attracting around 23 additional leads. These tools have been crucial in securing future business deals beyond the simple exhibition.

The Exhibition+ model has been very helpful in facilitating a seamless transition from online connections to offline face-to-face meetings at the fair. This has converted into numerous opportunities that resulted in orders.

Our company spent five years developing Cuppananno Functional Tea Capsules, officially launched in Hong Kong this year. Using our patented Nano Brewing Technology, which has been certified in both China and the United States, and guided by a team of Traditional Chinese Medicine (TCM) experts, the capsules efficiently extract active ingredients from herbal plants, ensuring maximum health benefits in every serving.

Cuppananno’s target market is health-conscious urban professionals seeking convenient and healthy solutions. While we aim to establish a strong foundation locally, we are also actively exploring opportunities in Asia and international markets. This year marks our first participation in the HKTDC International Tea Fair. Nearly 20 buyers from Southeast Asia (Singapore, Malaysia, and Vietnam) and Europe have expressed strong interest in our products.

In addition to business discussions, we were pleasantly surprised to establish a potential partnership with an NGO, which plans to incorporate our functional tea capsules into community health projects, contributing to social welfare initiatives.

We are Empire Teas from Sri Lanka, a major tea exporter since our establishment in 2000. Every year, we export more than 22,000 tonnes of tea to over 70 countries worldwide.

HKTDC’s EXHIBITION+ model stands out in helping us connect precisely with professional importers. By listed our tea items on hktdc.com Sourcing, we have attracted enquiries from France, the UK, Australia, UAE, the US, Hong Kong and Mainland China. These leads have the potential to generate an additional US$100,000 to US$150,000 in order volume.

PT Kuliner Jalanan Group is engaged in importing tea and Asian snack products from Japan, Korea, Thailand, and Vietnam. My main goal here is to discover new trends in food and beverage, and also to find products suitable for use in our restaurant.

This is my first time attending a HKTDC event, and I was very impressed by the level of organisation compared to other international trade events I’ve participated in.

In addition to tea, we are actively seeking vegan and Halal-certified snack products, with a particular focus on Korean seaweed and Vietnamese rice snacks.

During my visit to both the Food Expo PRO and the Tea Fair, we were able to reconnect with an existing tea supplier, Odani Kokufun Co. Ltd. We usually purchase three cartons of green tea each month, each valued at around USD 1,000. Thanks to the fair’s excellent organisation and Sourcing.com, it was easy to locate and reconnect with our distributor.

The EXHIBITION+ model has made it very easy for me to reconnect with existing contacts and maximise communication. 

We operate a retail department store featuring over 70 brands, as well as an online marketplace. Our product range includes supermarket items, clothing, daily necessities, gold, and jewelry.

Before the fair, I searched for potential food items. I previewed the exhibitors on the HKTDC Sourcing.com platform and identified those of interest for import. These include ready-to-eat items, tea products, snacks, and health supplements. I plan to visit these booths when I arrive at the Food Expo PRO. Products with eco and Halal certifications, as well as patent protections, would significantly boost our confidence in their quality and market potential.

Click2Match and Scan2Match make it easy for me to connect with international suppliers, diversify our product offerings, and stay updated on innovative packaging. We matched with eight suppliers and partners via Click2Match, and 50% of them have successfully converted into high-potential orders. These include Balena Sic from Korea, selling coffee and tea bags; Sungjin Whole Foods from Korea, selling frozen seafood and instant noodles; Hsin Ru I Int’l Co., Ltd. from Taiwan, selling Taiwanese tea; and a company from Mongolia, selling pine nuts. We welcome orders from these suppliers.

Thanks to the hybrid digital model and Sourcing.com, it was useful to foster partnership and online communication.

Our company, based in Romania, was founded in 2000 and is a family business focusing on tea production. We source raw materials directly from origin countries, including green tea from China and black tea from Sri Lanka, which we then blend and package ourselves.
Our primary market is Romania, accounting for around 75% of our sales, but we also export to other parts of Europe and, increasingly, to markets such as South America and South Korea. The main reason we keep returning to HKTDC events is the efficiency of having so many suppliers gathered in one place, making it a truly global sourcing hub.

This year, our focus is on matcha, particularly from suppliers who specialize exclusively in matcha. With an initial budget of US$100,000 annually, we will certainly increase our orders if demand grows.

I am also interested in sourcing black tea, green tea, and tea bag materials, for which the HKTDC Sourcing.com platform remains useful. We’ve connected with several suppliers via Click2Match, starting conversations, asking about certifications related to eco-friendliness, plastic-free options, and ESG principles, and arranging meetings at the fair. On the Marketplace app, I’ve connected with around five suppliers. I find the Scan2Match function very efficient for easily collecting supplier information, even if we don’t have time for a full conversation at that moment. The complete process excels in efficiency, from initial search and contact to meetings at the fair and subsequent follow-ups. Everything is easily accessible and user-friendly, making our sourcing work much more efficient.

What HKTDC offers really helps us save both time and money, simplifying the entire process for small businesses like ours.

Our company, Meetea, is based in the Czech Republic and specialises in high-end, vintage loose leaf teas for over twenty years. Our focus is on sourcing premium teas directly from producers, which is why we attend this fair. The target customer is essentially tea lovers who appreciate high-quality teas, especially within Europe.

The fair is invaluable for meeting new producers and reconnecting with long-term partners among all the times I have been here. Most of our suppliers are from Mainland China, though we have sourced from Korea and other countries. Our annual sourcing and sampling budget for this fair is roughly US$20,000 per company, but this can vary depending on the season and the availability of new teas. We remain consistent in constantly sampling and searching for new suppliers.

Several exhibitors have piqued my interest, especially Yunfengyan Tea Factory from Wuyishan for Black Tea and Fujian Hongxin Tea Industry Co., Ltd for Fruit Tea and Flower Tea. There is an excellent selection of Fujianese producers here, offering Oolong, Yan Cha, Tieguanyin, White Tea, and Hong Cha. Tasting and face-to-face meetings are essential for us, and we always follow up with promising contacts. I also find the Scan2Match feature very useful in quickly connecting with exhibitors by scanning their details at the specific stalls. Many of the suppliers, such as those aforementioned, were saved through Scan2Match, which is a great addition as a digital notetaker.

The hktdc.com Sourcing platform also caught my attention before the fair. I discovered Liquorles Limited, who sells Kombucha, and was able to arrange a face-to-face meeting here after initial contact on Click2Match. Despite not using technology to their fullest extent, these platforms still make it much easier to organise meetings and expand our network at the event.

Beantown Tea & Spices is based in Boston, USA, where we mainly sell tea products online domestically and to Canada through our own website. Our primary customers are local families, and we focus on bringing authentic tea experiences to the North American market. My main goal is to promote Hong Kong and traditional Chinese teas to the US market. It targets American consumers looking for healthy and authentic experiences.

We found that American consumers generally prefer milder teas, which we were also able to find at the fair. As a Hong Kong native, I was excited to receive the invitation from HKTDC to discover new products, connect with other exhibitors, and gain inspiration from seeing so many innovative offerings all in one place, such as floral and fruit teas. New varieties, creative packaging and smaller packaging sizes are an advantage for my US customers, as they're more convenient than traditional large tins or loose leaf teas. This innovation in packaging from the exhibitors really stood out to me.

During the fair, I was able to make contact with about 10 potential suppliers. One company that particularly impressed me was The Best Tea House Co., Ltd., which has a long history and specialise in Pu-erh tea, which should appeal to overseas customers well. I also purchased samples from several companies on site—typically a few hundred HKD per company—to test them with my partner and customers in the US. Once the trials go well, we might consider importing up to US$8,000 worth of products per company annually, and potentially start partnerships with 4 suppliers from the fair.

The hktdc.com Sourcing platform has been extremely helpful in providing detailed product information, keeping track of companies and reaching out to them seamlessly. The Scan2Match function, which allows me to scan a booth's QR code to get contact information, is also very convenient as it reduces paperwork, and saves time compared to the old way of collecting business cards and following up manually. The year-round hybrid model HKTDC offers prevents us from forgetting details, and helps manage everything directly on my phone.