This is our first time at the Hong Kong International Tea Fair. We have connected with buyers from Hong Kong, Japan, Europe, the US, India and Southeast Asia. We also received sourcing enquiries for around 20 tonnes of matcha powder from a Thai agricultural company, 10 smart matcha machines from an Indian buyer, and 100 machines from a Hong Kong buyer. Our target is to sell 1,000 smart matcha machines.

HKTDC has strongly supported our first participation. The new Chinese Mainland Matcha Pavilion helped us connect with professional buyers and introduce Jingshan matcha’s heritage, products and market strengths. We hope to use the fair to further expand into Hong Kong and overseas markets.

The fair has generated new business opportunities from the Chinese Mainland, Southeast Asia and Europe, including interest from Malaysia and Bulgaria. We also see growing potential to introduce Hong Kong-style beverages beyond cha chaan tengs into hotpot restaurants, Chinese restaurants and other dining concepts in the Chinese Mainland. So far, we have identified around two to three potential partnerships covering distribution, products and tea supply.

HKTDC is valuable not only for generating exposure, but also for connecting us with international distributors and trading partners who can turn that exposure into sustained business.

Having participated since the first edition, we have seen HKTDC continuously strengthen the fair as both a physical and digital business platform. Scan2Match is particularly useful in converting visitor traffic into actionable business leads. This year, we were also among the exhibitors receiving the highest number of scans, giving us a valuable pool of buyer leads for further business development.

This is BASAO’s first time exhibiting at the Hong Kong International Tea Fair and has met companies interested in incorporating tea and wellness experiences into corporate workshops and team-building activities, as well as NGOs, community organisations and lifestyle content creators.

The B2B response has been particularly encouraging, with around 20 to 30 substantial business discussions during the fair. Buyers and potential partners have come predominantly from Thailand, Egypt, and Japan.

HKTDC’s platform has also helped BASAO connect with major Hong Kong companies from sectors such as airline and F&B. Also, BASAO has connected with Douyin hosts and livestreaming content creators, and plans to explore livestreaming and social-commerce collaborations after the exhibition.

The combination of B2B and B2C audiences has also enabled BASAO to test market response directly. B2C sales have reached approximately HK$30,000 to HK$40,000 so far, with Mellow Black Oolong receiving particularly strong interest. This B2B2C model therefore provides both business matching and real-time market testing under one roof.

The results have been encouraging, and BASAO is already considering how it could present the brand at next year’s fair.

Pre-event online business matching hosted by HKTDC Click2Match was exceptionally useful, generating over ten matches before the fair. All of these prospective clients visited our booth directly to sample our tea and secure product information.

During the fair, foot traffic has been continuous. Beyond local Hong Kong buyers, we engaged with a diverse international audience from the Chinese Mainland, Malaysia, Indonesia, Egypt, and Europe, including the Czech Republic.

The buyer response has been phenomenal, leading to a 50% growth in business compared to last year. On the very first day, a buyer from the Chinese Mainland loved our OP1 tippy tea and bought out the entire sample supply. We have met about 20 new clients so far and locked in orders.

We have achieved close to USD 500,000 in sales value and finalised around 20 contracts and orders across the event. We will definitely return next year.

Headquarters in Beijing, Beijing Jiao Yu Gong Shang Technology Co., Ltd. specialises in developing innovative premium products. By applying extraction and freeze-drying technologies, the company preserves the original flavour and quality of tea while enabling its products to be brewed quickly with either cold or hot water. Combining quality, portability and modern design, the products offer a more accessible tea-drinking experience. 

As a first-time exhibitor at the Hong Kong International Tea Fair, the company sees Hong Kong as a valuable gateway to international markets and a "Super Connector" linking Chinese Mainland with buyers worldwide. Leveraging the Hong Kong Trade Development Council’s extensive global network, promotional expertise and international credibility, the company is gaining greater confidence in taking its brand global and exploring opportunities in Japan, Europe and other regions. Today, more than 70% of the company’s overseas market development efforts are supported through HKTDC’s platforms and services. 

Beyond the exhibition itself, the company also uses hktdc.com Sourcing to connect with international buyers throughout the year. The platform’s credibility and continuous online exposure help strengthen buyer confidence in both the brand and its products. Since joining the platform, the company has received enquiries from buyers in Thailand, the Philippines, Cambodia, Hong Kong, Australia and the UK. 

Through the EXHIBITION+ model, the Hong Kong International Tea Fair further extends online engagement into face-to-face business discussions. Using Click2Match prior to the fair, the company connected with buyers from Thailand, Indonesia, Singapore, the Philippines, Malaysia and the Chinese Mainland, including four buyers from Japan. The company’s innovative tea format and distinctive flavours also attracted strong interest from buyers from Poland and other European markets.

BAMA CENTENNIAL comes from Bama, Guangxi, renowned as a “hometown of longevity”. Our natural weakly alkaline water contains silicon and other minerals, and we are bringing this distinctive water product to a wider international market. 

This is our first time exhibiting at the Hong Kong International Tea Fair, where we are also the Designated Premium Water Sponsor. We see HKTDC as an important platform for introducing our brand to Hong Kong and using the city as a gateway to Southeast Asia, the Middle East and other overseas markets. 

In just the first two days, we have received enquiries from potential buyers from Thailand, Cambodia, Singapore, Europe and other markets. A Singapore buyer has shown particularly strong interest in our pricing and distribution terms, while European buyers have also discussed environmental and packaging requirements with us. We are currently following up on these opportunities, with a potential order estimated at around RMB100,000. 

At the same time, HKTDC’s online sourcing platform gives us an additional channel to present our company and products to international buyers beyond the physical fair. For a new exhibitor like us, HKTDC gives us an efficient starting point for international expansion. We hope to first establish BAMA CENTENNIAL in Hong Kong, then leverage HKTDC’s international network to reach more buyers across Southeast Asia, the Middle East and beyond.

Ruiquan is a century-old time-honoured tea brand from Wuyishan with over 300 years of tea-making history, made its debut at Hong Kong Food Expo this year, aiming to leverage Hong Kong as a tea culture hub to promote Wuyishan's premium rock tea to the international market. 

On the first day of the fair, Ruiquan connected with 20 to 30 potential buyers, including overseas clients from Brazil, Europe and other regions. Based on past experience, individual orders are expected to range from tens of thousands to several million Hong Kong dollars. 

Ruiquan hopes to use this exhibition to introduce more international buyers to its source-origin premium tea, laying the foundation for future sales. The fair has already helped the company achieve this objective, and the company noted that the fair's high footfall is conducive to brand exposure. 

Empire Teas is a Sri Lankan tea company with an international presence. This is our sixth participation in the Hong Kong International Tea Fair, and we have continued to return because of the business opportunities the HKTDC platform provides in this part of Asia. We see Hong Kong as an effective platform for strengthening our presence and developing further opportunities across the region. 

This year, we have connected with potential buyers from markets including Thailand and Hong Kong, with discussions covering both immediate opportunities and potential future orders. Some buyers have also provided forecasts for future demand, giving us opportunities to continue discussions and develop these contacts beyond the fair. 

For an international tea supplier, the value of HKTDC goes beyond the physical exhibition. The combination of face-to-face meetings and digital sourcing tools allows us to connect with buyers during the fair and continue communicating afterwards. This is particularly important in the tea business, where a first meeting may develop into an order or distribution relationship after further product evaluation and negotiation. 

Our repeated participation reflects the long-term value we see in the Tea Fair. With our business continuing to grow in the Chinese Mainland, we hope to use HKTDC’s international platform to identify suitable distributors and build new business relationships across Asian markets. 

We are here at the 2026 Hong Kong International Tea Fair to showcase Kenya's finest teas to the world, including newly introduced products such as orthodox teas, purple tea, white tea, and green tea. 

Hong Kong serves as a central gateway to the Chinese Mainland market and the Greater Bay Area. Since participating in 2023, we have seen consistent business growth. Our participation has expanded from one or two companies initially to nine companies this year, and we plan to establish a dedicated Kenyan Tea Pavilion with 20 companies next year. 

During the fair, our presence generated strong traffic, with one participating company meeting over 80 potential partners and the other one receiving the most scanned company award. On day one alone, potential business deals made across the companies reached upwards of 10 million USD. Since tea sales rely on long term engagements, these relationships represent ongoing trade potential rather than one off transaction. 

Prior to and during the event, HKTDC Sourcing and Click2Match helped pre-arrange business meetings and host company profiles online. To build on this momentum, the Tea Board of Kenya is establishing a Memorandum of Understanding (MoU) with the Hong Kong Trade Development Council. This collaboration focuses on market linkages, trade promotion, business investment, and market access for specialty and orthodox teas. By leveraging HKTDC's presence in the Greater Bay Area, the partnership will facilitate continuous engagement, direct to customer relationships, buyer to seller meetings, and invite prospective investors to visit tea farms and factories in Kenya. 

Having participated for two consecutive years, Vidar sees the Tea Fair as a useful platform for combining business matching, overseas market exploration, consumer engagement and brand exposure. With both B2B and B2C engagement under one roof, the fair has brought unexpected international connections, particularly business contacts from the Middle East, including Dubai and India, which helped broaden Vidar’s perspective on potential overseas markets. 

The B2B response during the first two days has been encouraging. Vidar estimates that around 40% of the business contacts it engaged with could potentially develop into further cooperation, with a notable proportion coming from the Middle East and India. The company originally saw Southeast Asia as one of its key markets for overseas development, but the buyer mix at this year’s fair has revealed potential demand from other regions. 

Vidar sees value in the fair’s B2B2C model. The first two days provide opportunities to focus on professional buyers and business discussions, while the public-facing Saturday enables the brand to reach more local consumers, build awareness and observe their immediate response to its products. 

The expanded “Tea·Lifestyle” concept complements Vidar’s approach of connecting tea and sensory experiences. Rather than presenting tea solely as a beverage, the brand creates a broader lifestyle proposition.

Vidar is positive about participating again and continuing to explore new business opportunities through HKTDC’s platform.

I have already identified two potential suppliers from the Chinese Mainland. Attended the fair last year and successfully connected with two suppliers, this experience is the key reason I returned this year.

Seeing the products first-hand and discussing our requirements directly helps us make more informed sourcing decisions. By combining Click2Match, business matching and physical meetings at the fair, HKTDC provides an efficient sourcing platform that helps us identify suitable suppliers and turn connections into long-term business relationships.

During the fair, we successfully engaged with 4 to 5 potential suppliers from the Chinese Mainland that offer Chinese matcha products with competitive pricing. We also connected with promising suppliers from Kenya offering top-quality white, black, and green teas, as well as innovative fast-tea powder products

Following the event, we will be testing our full bag of samples and finalising terms with our new partners. We expect to place our first order soon for around 200 kilograms of Chinese matcha, valued at approximately US$20,000, to introduce high-grade Chinese matcha to the European market.

This is my first visit to Hong Kong. What distinguishes the Hong Kong International Tea Fair is HKTDC’s ability to bring together suppliers from the Chinese Mainland, Asia and around the world in one place. At European fairs, it is much more difficult to find such a strong concentration of Chinese tea companies.

The visit has already generated tangible results. We have identified two potential suppliers, including a Sri Lankan tea supplier and a Mainland Chinese supplier specialising in organic tea, while establishing contacts with more than 10 suppliers overall. If cooperation proceeds successfully, we could initially purchase at least two containers per year, representing approximately US$75,000 to US$100,000 in potential sourcing value.

I am also very impressed by HKTDC’s digital business-matching tools and would give them full marks. Scan2Match and the digital platform make it extremely convenient to capture supplier information and continue discussions after the fair, significantly improving sourcing efficiency.

GABA Tea House is an Indonesian tea business looking to introduce premium tea products to the local market. Premium tea remains relatively difficult to source in Indonesia, so we came to the Hong Kong International Tea Fair to discover products from other markets, particularly premium Chinese teas and teas from across ASEAN. 

This is our first time visiting the fair, and the diversity has been very impressive. HKTDC brings together suppliers and products from different markets in one place, including premium teas that are difficult to find in Indonesia. This gives us an efficient way to compare products, taste different varieties and better understand the premium tea segment. 

We have identified suppliers and products of interest, and collected samples, business cards, and product information for further evaluation. We plan to bring selected samples back to Indonesia for market testing. Subject to a positive response, we hope to place trial orders as early as December. 

Hong Kong is strategically located at the heart of Asia, making it an ideal sourcing hub. HKTDC makes the sourcing process efficient by bringing diverse international suppliers and professional buyers together under one roof. Instead of searching market by market, we can discover new products, meet suppliers directly and identify potential partners within a single fair. 

We would definitely consider returning next year. We also hope to bring a group of Indonesian industry buyers with us, allowing more buyers from our market to discover the diverse products and sourcing opportunities available through HKTDC.

Wissotzky Tea is a leading tea company in Israel, producing, importing and exporting tea alongside other food products. I came to the Hong Kong International Tea Fair for the first time to source new products, particularly matcha powder, matcha gift sets and packaging solutions, as matcha has become an important trend in Israel. 

The fair has been very productive. On the first day alone, I identified potential suppliers and exchanged contacts with them. I see particular potential in matcha powder and matcha preparation gift sets, and hope to develop sourcing opportunities after reviewing MOQ, pricing and certification requirements with my team in Israel. 

One of HKTDC’s biggest advantages is its business matching support. Having someone accompany me, communicate with suppliers in their language and help facilitate discussions made the sourcing process much easier. This support allows international buyers like us to communicate requirements more clearly and connect with suitable suppliers more efficiently. It has given us a strong starting point to identify new suppliers and potentially bring more matcha products to the Israeli market. 

Tenderbuds Tea & Crafts Pvt. Ltd. is a tea business based in Assam, India, specialising in handcrafted teas and wellness teas under the Aromica Tea brand. This is our second time attending the fair. We are here to source quality green teas, black teas and specialty teas, as well as packaging materials that meet international standards for our export business. 

We have identified potential suppliers from the Chinese Mainland, Sri Lanka, and Hong Kong. We plan to start with samples worth around HKD 1,000, test the products, and then place orders. Initial orders are expected to exceed USD 1,000 to 2,000, and once products are finalised, the total value could reach around 450,000 Indian rupees, approximately USD 2,000 to 3,000.  

Hong Kong provides one of the best platforms for sourcing high-quality raw materials and packaging, with a wide variety of products available. Tea buyers from all over the world come here to fulfil their sourcing needs. We will definitely return next year as our business grows.

AGSS CO.LLC has been in business for 50 years, specialising in Japanese, Korean, Chinese, and Thai food products and ingredients. Attending the Hong Kong International Tea Fair for the first time was an excellent opportunity to seek new suppliers and diversify our supply chain. 

The fair proved to be highly effective, bringing a diverse range of international suppliers together under one roof. Through Click2Match, I had meetings with suppliers and connected with a total of 40 to 45 potential partners from the Chinese Mainland, Taiwan, Thailand, and Indonesia. 

We identified promising new opportunities, including ambient temperature food technologies that significantly reduce logistics costs compared to frozen alternatives, as well as unique products like liquid egg and flavorful beef items suitable for our hotel and catering clients. I appreciate the set up of the halal zone and halal certificates serve as a clear quality benchmark that simplifies the sourcing process, which helps buyers quickly verify ingredient compliance and select trusted suppliers for Middle Eastern markets. Overall, the experience was great, and we will definitely consider returning next year.