We import natural and healthy products, such as chia seed products rich in omega-3 from Argentina, plant-based chia seed coconut milk, and fresh salmon from New Zealand. Half of our products come from New Zealand. We welcome overseas and local customers as our current customers mainly come from the B2B and retail sectors. We hope to promote our products to send messages of healthier and more abundant lives at the fair.
HKTDC did a great job at this wine fair as it brought many activities, including sponsorship opportunities for wine networking. During the fair, I received about 200 business cards. Over half of them have potential for collaboration, including some hotel groups, private clubs, financial institutions, European treasure groups, educational institutions, and local sports associations. They mainly come from Malaysia, South Asia, and Japan, with a small number from Europe, such as Switzerland and Scotland. We also contacted the Hong Kong Association of Gifted Education Teachers.
Over the three days, we sold approximately 100 special tasting sets, with a total value of USD 3,000 dollars. Some local customers and those from Macau expressed their interest in placing Christmas orders. The trade officer from the Consulate General of the New Zealand Republic in Hong Kong also visited our booth to support us. Participating in the fair indeed increases our reputation both locally and internationally. We appreciate that HKTDC arranged eight guided tours for us, which added a lot of interaction to our presentation. The reduction in liquor tax also improved the overall atmosphere of the wine fair.
99% of the whiskeys we sell come from Scotland. In addition to our private cask service, we also represent whiskey glasses from a UK brand, Glencairn Crystal, It can be customized with designs, text, and packaging styles. We provide a comprehensive service from product import to packaging. Unlike some big brands, we primarily purchase small-batch whiskey brands. Having participated in the fair for ten years, we have always aimed to showcase high-quality and cost-effective small brands. The fair has increased our reputation in the local market.
Currently, we focus on the Southeast Asian market and we hope to sell more exclusive deals to Asian clients this time. This year, we established over ten new connections at the fair, including buyers from mainland China and South Korea who ordered our sample products. On the first day, we contacted two Indonesian buyers arranged by the organizers, and they showed interest in our glass packaging services. From our conversation, I could tell that they were very well-prepared. I hope to discuss further with them. HKTDC’s arrangements have brought us new customer opportunities.
Additionally, there are 2-3 potential buyers from mainland China, with one claiming to make an order at around USD $20,000 for whiskey. I expect to receive orders that amount to at least USD $70,000 for whiskey glasses from the fair. If all goes well, this would be a great start.
We are an import and export trading company established in 2008, primarily engaged in wholesale, retail, and e-commerce of the wine business. This time, we are showcasing wines from various countries, including Australia, Italy, France, the United States, Argentina, and New Zealand. Most of our customers come from Hong Kong.
During these three days, we distributed more than 300 business cards to visitors from the UK, France, Hong Kong, China, South Korea, the Middle East, etc. I was particularly impressed by the wine wholesalers from the Middle East. I am confident that we could achieve estimated orders exceeding USD 120,000 dollars at the fair. We also hope to raise our company exposure and the wine brands we represent to connect with more new customers and partners.
I had high expectations for the reduction in liquor tax, but the policy turned out not to significantly benefit the brands we represent, such as Hennessy Cognac and Cloudy Bay. If more trade partners from other countries come to visit our booth next time, I believe the overall experience will be better.
Established in 1946, we are a spirits company selling products from Scotland, France, and the United States. We attend the wine and spirits fair every year. This time, we brought our main products to the fair, such as Monkey Shoulder, Camus Cognac, and Wild Turkey. Our goal is to reach more potential buyers, especially the locals. We are currently focusing on the development of the local market. We also hope to secure an expected order of at least USD 50,000 dollars at the fair.
During the fair, we distributed 50-60 business cards. Half of them might lead to future collaborations, such as with local companies My Cellar and Ponti Wine Cellars. One potential partner arranged by HKTDC impressed me a lot. They are from Foodpanda. Although we haven't started an in-depth discussion yet, they expressed great interest in our products.
The reduced liquor tax promotes the sales of high-end spirits. For example, a spirit valued at $3,000 will be reduced to just over $2,000. In my view, it is beneficial for the sales of classic and old spirits.
Zavod Bulbash focuses on selling vodka and we wanted to explore more new partnerships with different distributors at the fair. We hope to develop our business in Hong Kong. So far, we have collaborated with more than 20 countries, including China, Africa, Brazil, Argentina, etc. For us, signing the MOU contract is a great beginning to building a close connection, letting people keep in touch with our products, believing in us, trying our product, and tasting our quality. During the fair, we met 4 potential distributors from Hong Kong. We will keep contacting them for future collaboration. It is great for us to promote our brand in Hong Kong, an international hub. Thanks to HKTDC, it is our great pleasure to sign the MOU agreement. As we produce nice-quality and wonderful products, reduced liquor taxes won’t affect us temporarily. Yet, in the long run, it might affect us.
As a young company, Andrei Barodzic produces our unique whiskey in Belarus. We need to find partners in China and of course Hong Kong. I heard lots of feedback about our whiskey and we found out that they are potentially very competitive in the market. It makes me proud of our whiskey and our company. Currently, we focus on European and Russian markets, and we are here to expand our market to China. Premium quality is part of our products. Signing the MOU agreement tells people where Belarus is and how its production is. We are capable of producing worldwide and competitive products. As people come here to find good products, our government has strict control over the product quality. We are not afraid of the liquor tax because our products are high-quality. Thanks to our consulate for bringing us here.
We are a company located in Ningxia, China, with a distribution network across China, while our Hong Kong branch focuses primarily on exports. Our main goal for participating in this fair is to find overseas importers and distributors. So far, the event has met our expectations. In the morning, a group of international buyers visited our booth, and we exchanged business cards. Many customers expressed interest, with some scheduling meetings immediately, and others having pre-arranged meetings through Click2Match.
Currently, we have connected with clients from Thailand, Japan, South Korea, and Scotland, and we have set up business matching meetings with buyers from Thailand and Japan. As a new brand, we haven't yet entered many markets, so we are looking to explore and expand, specifically into Japan, Thailand, Malaysia, and Singapore. Our goal is to have 3-5 potential clients in each market, with at least one strong partnership in each as a solid starting point. I believe the potential sales generated from the fair would be around US12,000 to 24,000 for the next 3-6 months.
I think this fair offers a great opportunity for our brand to reach overseas markets, and it's a plus that our booth is in a highly visible location.
I am the founder of Clonakilty Distillery Ltd. Ten years ago, I made the decision to switch from being a farmer to starting our whisky distillery, and this is our first time joining the fair in Hong Kong. Our whisky is a single pot still whiskey, which is quite distinct from single malt. I believe people are looking for something unique.
The reactions from the buyers have been very positive. We’ve likely met around 10 to 12 serious buyers this morning alone, and we're still in the early stages of discussions. We aim to have our whiskey available in the Hong Kong market by Q2 next year.
The fair has truly met our objectives. We feel confident that there are many interested buyers in the next few days, and we look forward to continuing discussions across Asian markets. As we are still in the brand-building phase, which may take 1 to 2 years before we achieve full market presence and larger orders. Initially, order size will probably be relatively small, ranging from 20,000 to 100,000 euros.
The recent reduction in liquor tax is excellent news. It sends a strong signal to the world that Hong Kong is open for business and aims to position itself as a flagship for premium and quality spirits across Asia. We are very encouraged by this, and it’s one of the main reasons we decided to participate in the fair.
We’ve scheduled 5 meetings each day using the Click2Match platform, which has been fantastic for keeping everything organized on a busy day.
We brought 2 whiskeys and 1 of our gin brands which are currently stocked in Hong Kong to this fair. Our objective is to promote our brand and increase awareness of Irish whiskeys in the Hong Kong market. This is our first time exhibiting in Hong Kong. When launching in Asia, Hong Kong is always our first choice.
The reduction in liquor tax is a significant benefit for suppliers like us because we offer premium and ultra-premium products at higher price points. With the reduced tax and tariffs, our products will become more competitive, making premium Irish spirits more accessible at attractive prices. It’s a positive step in the right direction, and we hope it leads to more fair trade and helps us compete in the marketplace.
Most of the buyers we’ve met are from Mainland China. Hong Kong serves as a gateway to all of Asia, especially to Mainland China. For our expectation, if we secure 2 or 3 solid leads at the fair, that would be fantastic. Beyond that, it’s about building brand awareness and giving people a chance to taste our spirits. If we can secure enough business to cover the exhibition and business travel costs with around 5,000 to 6,000 euros, that would be an excellent outcome. If these initial orders turn into repeat business, that would be even better.
The Click2Match platform has been great. We’ve scheduled meetings, exchanged emails and made valuable connections. We had 6 meetings so far, mostly with buyers from Mainland China. It’s user-friendly and helps us stay organized. This fair has provided strong support for our goals.
This is our first time at the fair, and it serves as a gateway to other Asian countries. It’s the perfect place to meet the right people.
The fair is going quite well, we’ve connected with both large buyers and smaller businesses, from restaurants to wine bars. I had 5 meetings today, including an interesting buyer from Thailand. If we secure this partnership, it could lead to huge imports. We also met several buyers from Mainland China, and it’s been good to meet face-to-face.
People passing by found our Czech wine unique and were eager to try it. We brought some very local products that can’t be found elsewhere, which has piqued their interest.
Selling out our samples would be great. We brought only 6–7 wines as samples, priced between 4 to 15 euros. This is just a first touch as we’re not expecting large orders during the fair. Our second touch with potential partners will likely go deeper into pricing and partnership details. It’s a strong start, and it will take time to develop. People’s reactions have been very positive for us.
As we can’t export in large quantities, we're looking for smaller importers who focus on unique offerings. For example, one buyer from India showed strong interest in our sparkling wine. Being in Hong Kong lets us connect with people from various countries.
The Click2Match platform has been incredibly useful for us. If this fair proves successful, we’ll definitely return next year.
We are a state-owned enterprise fully funded by the Renhuai Municipal Government. Our production capacity is 17,000 tons, and this is our first time exhibiting here.At this fair, we’ve brought our product specifically tailored for the Hong Kong market: Moutai-flavored whisky. Through Hong Kong as a gateway, we hope to bring Chinese baijiu to the global and Southeast Asian markets. Since Hong Kong is an international market with strong consumer and economic capabilities.
The Wine Fair is very inclusive, featuring wines and spirits from around the world. As a domestic exhibitor, we noticed that Hong Kong’s promotion methods differ somewhat from those on the mainland, and there’s a bit more foot traffic compared to other exhibitions.
The fair was organized very well, providing valuable opportunities and a solid platform. Yesterday afternoon, the Financial Secretary of Hong Kong visited the Guizhou pavilion and showed interest in our Moutai-flavored spirits, which offers a great opportunity for our overseas expansion. I believe this fair can help broaden our business by connecting us with more international consumers. In the future, we should continue leveraging Hong Kong’s international market to promote products from the Renhuai production area.
Yesterday, we welcomed more than 10 international visitors from countries such as Australia, Japan, Korea, Malaysia, and Singapore. They tasted our products and showed a strong interest in our Moutai-flavored whisky, as it shares some familiarity from Maotai which sparked their curiosity. Several expressed interest in acting as agents or purchasing our products, with 3 to 5 buyers showing significant potential. We may invite these prospective partners to visit our company in Guizhou to explore long-term cooperation. (Asking for a potential sales figure for long-term deals) Based on our experience, we had discussions with some potential clients in Hong Kong, who expressed an interest in distributing our products including high-end liquor Renhuai 1935, with long-term deals potentially ranging from RMB 1 million to 5 million.
Adjusting the liquor tax here could reduce our costs, enabling consumers to enjoy more affordably priced products, which would also encourage more baijiu brands to enter the Hong Kong market.
We will definitely return next year, with the government also planning to host and promote Guizhou baijiu.
We are Guizhou Jin Jiao Liquor Industry (Group) Co., Ltd., a major enterprise located in the core production area of sauce liquor in Renhuai, Guizhou Province. We are a large-scale company.
Our annual sales revenue reaches hundreds of millions, and our brand is well-established in China. However, due to the increasing competition in the domestic market in recent years, we are seeking to expand into overseas markets. The Guizhou provincial government has initiated a strategy to promote our products globally, and we are participating in the 'Colorful Guizhou' initiative. Accompanied by the government delegation, we are here in Hong Kong, where we learned about the recent reduction in tariffs—fantastic news for us. This presents a significant opportunity for our company, and we have already gained considerable insights from this exhibition.
On the first day, we held a promotional event where we shared our sauce liquor culture and the traditional culture of Chinese Baijiu. We received recognition from our Hong Kong peers and engaged with potential clients. Today, we officially held a signing ceremony with a very reputable trading company, and we believe this partnership will lead to significant breakthroughs, allowing Hong Kong residents to enjoy our exceptional sauce liquor.
The trading company we partnered with is also in the food trade sector. Our initial sales target for the first year is around 10 million RMB, which is quite ambitious.
Both parties are confident. As a leading enterprise in our production area, our brand and quality are top-notch. Our brand, Wang Defang, has a rich cultural background and story, which resonates well in the Hong Kong market, where consumers prioritize quality. Thus, we are confident in achieving sales of over 10 million RMB.
Since today is the second day of the fair, I’ve already engaged with another company and anticipate a potential deal worth several hundred thousand RMB. This could lead to annual sales of two to three million RMB, bringing us closer to our target of over 10 million RMB. I believe we can reach this goal, especially since our product quality is exceptional. We strictly adhere to the 12987 craftsmanship standard for sauce liquor, ensuring that our liquor is of the highest quality.
Additionally, we expect more surprises tomorrow. The first wave of companies here consists of only 12 outstanding enterprises, and our brand is a well-known one from Guizhou.
Another significant piece of good news is that our brand has won 13 international gold medals in various competitions. We also have obtained organic product certification, which is quite rare in our industry. In fact, less than 1% of sauce liquors in China hold organic certification. We have several organic-certified products, which are free from pesticides and additives, making them the safest food option. This aligns perfectly with people's pursuit of a better quality of life.
I feel we’ve gained a lot from this experience. First, I want to express my gratitude to the Guizhou provincial government for their strategy to promote our liquor globally. Second, I want to thank the Zunyi Municipal Bureau of Commerce for facilitating our participation in this exhibition and the Hong Kong Trade Development Council for their strong support, which has allowed us to connect with global buyers. This trip has been both an opportunity for exchange and learning, as well as a chance for market expansion.
Our collaboration model involves our Hong Kong trading partner, which acts as a platform company with resources across various industries. They have established sales channels for sake and other wines, which will help promote our Wang Defang brand throughout the Hong Kong market, targeting various consumer groups, including corporate clients, individual consumers, and wholesalers.
We are signing an exclusive deal primarily for our core product series, the Bainian Wang Defang V Series. Each product within this series has unique offerings, and while they will have exclusive rights to this core brand, we can still accommodate individual customer requests for other products.
So far, I’ve connected with about 70 to 80 potential clients, adding them on WeChat. On the first day alone, I made over 20 connections. Among these contacts are not only local Hong Kong friends but also individuals from Japan, Korea, and other European countries. We previously visited Vietnam, Singapore, and Malaysia, and this event has allowed us to connect with dealers from other countries. This afternoon, I have appointments with other international partners who deal in various wines, and they see great potential for Chinese sauce liquor in Hong Kong, especially now that tariffs have been lowered.
As people's aspirations for a better life grow, they seek higher-quality products. Sauce liquor represents a strong development trend in Chinese Baijiu, and I believe there will be increasing demand for it among Hong Kong residents, as well as among our distributors. This creates a promising opportunity for everyone in the Hong Kong market.
Indeed, leveraging the Hong Kong Wine Fair, we have connected with numerous domestic and international clients, while also promoting our products and liquor culture globally. This lays a solid foundation for our future expansion into Southeast Asia and Europe.
I find Hong Kong to be highly efficient; the moment we learned about the tariff reductions, they took effect immediately. This news was very uplifting, especially since Hong Kong’s Baijiu businesses and the Hong Kong Wine and Spirits Association previously visited our production area in Zunyi, hoping to introduce Chinese Baijiu to Hong Kong. However, discussions around taxation have created significant barriers. With the recent reduction of tariffs to 10% for products priced over HK$200, this is excellent news for us, as higher-quality wines often exceed this price point.
Now that tariffs have decreased, it will be easier for us to enter the Hong Kong market and for our products to reach the dining tables of everyday citizens. This is a positive development for both the country and the people.
The reduction of liquor tax in Hong Kong has provided us with greater assistance in expanding into overseas markets, helping us to offer better quality products.
I'm Nicholas George. Our wine company is Koonowla Wines. It's one of the four original wineries in the Clare Valley dating back to 1860.
Our wines are all estate-grown, and the Clare Valley is famous for Riesling Shiraz Cabernet, and they are three of the predominant wines that we feature. So it's very much traditional Australian dry ground fruit that we have and the wines that go with it.
We have come to Hong Kong specifically because we have expected to meet importers from other countries, Singapore, Indonesia, Thailand, and Taiwan, and we have been successful in this, and of course, the most important buyers from mainland China and Hong Kong itself.
Yesterday, I had approximately 14 important connections. I’m very satisfied and it’s a great result. I've got two strong possibilities, but these things take some time because we have to communicate a lot of information between each other. The main ones that we've got at the moment are from Indonesia and Taiwan.
I can't quantify that, but we have a huge volume of wine that we can export. So really, there's no limit to what can come of this. I would be expecting to be exporting, you know, several containers of wine to these markets.
I think yesterday was incredibly successful because the Hong Kong Trade Commission personally brought up and matched a lot of buyers to us, and every one of those engagements was with the right people, the right match. So I don't really want to say that I could improve things much more than what we experienced yesterday. It was better than any other wine show experience that we've had.
Of course, we have to see free trade between Australia and all Asian countries, because our wine industry has huge surpluses, and we know Asian markets like our wine, so any barriers that can be removed are going to help us and the Asian consumers.
I think just abolish all tariffs. But it's not stopping us from going forwards, but any benefit we can gain, of course, is much appreciated.
Our company is located in Southeast Italy, in a region called Puglia, and we are at 450 meters of altitude, this allows us to produce good white grapes side by side with reds. The company was established in 1937 and it's family owned. So it was established by the grandfather of the present owner. We are the third generation of winemakers, and the fort is already working with us, with the younger children of the owner.
We are showcasing organic wines, because we only make organic farming, and whites and reds and also sparkling wines. All are elegant, well-balanced, and nice to match with Asian food.
Our goals are to meet buyers and importers from different Asian countries and to establish good business partnerships.We are interested in Malaysia and Vietnam. We have already met with some of Malaysia.
We are Yokota Sake Brewery Inc. from Saitama Prefecture, with over 200 years of history in Japan. Our main brand is Nihonbashi, named after a district in Tokyo, even though our brewery is located in Saitama. Many people wonder why we chose the name Nihonbashi. The story goes back to our founder, who trained in Nihonbashi more than 200 years ago. After completing his training, he moved to Saitama and established this company, naming it Nihonbashi to honor his past experiences.
This is my first time in Hong Kong, and we are currently focused on expanding our exports. We are looking for importers and distributors to enter the Hong Kong market.
At this point, we haven’t formed any partnerships yet, but we received many inquiries yesterday, and we hope to follow up on those. We’ve connected with representatives from around 10 to 20 countries, including Singapore, Vietnam, and primarily Hong Kong.
I expect to receive orders totaling more than 100 bottles, which I estimate will be at lease $1,440.
I’m very pleased with the Hong Kong government’s policies, as they benefit exporters like us, as well as importers.
Our products are priced at a premium because we target affluent consumers. One of our sake bottles is priced around $1,300, and there are buyers interested in this level of quality, particularly for fine dining experiences in casino hotels.
Our brand is based in Provence, producing olive oil and wines, and we want people to discover our products, as this is our first time participating in the fair. We are looking for importers and clients in both Hong Kong and Mainland China.
So far, I’ve connected with 25–30 high-quality contacts. There’s significant interest in our wines, especially our new COCORICO collection. We hope that around 10% of our production - about 50,000 bottles - could eventually be sold in Hong Kong and Mainland China. Maybe not immediately, but in the future.
This is our first time at the fair. In my opinion, Hong Kong is a very busy city with strong business potential. It is definitely a good place to sell premium and high-quality wines. Many attendees at the fair understand quality, tasting, and production, and they’ve asked insightful questions about our brand and wines. I’m astonished by their knowledge of wine. This has been a fantastic experience, and I’ve met very interesting people.
Click2Match has been valuable, helping us meet 6–8 importers. It’s been a very positive experience, and I definitely plan to return next year.
My name is Ben Wagner, and I work for the Weingut H.J. Kreuzberg. I am the winemaker and have been responsible for exports since 2019. Our main products are primarily grown on slate, which the region is famous for.
Our primary goal is to establish our presence in Hong Kong, China, and other Asian countries. I aim to meet our customers here, engage with their clients, and promote our wines. The response has been very positive; the clients are professional and enjoyable to talk to, making it fun to taste all the wines.
I have definitely met many buyers here. Placing immediate orders is not common in exports, as the process can take quite a while due to taxes and regulations, but there is a lot of interest. I’m really looking forward to receiving orders once I return home.
Yesterday, I connected with over 30 buyers, and today I expect to meet around 10 to 15 more, which is excellent for us. Most of the interest is from Hong Kong, with many customers from China, but I also had great conversations with clients from Taiwan, Vietnam, and Japan. It’s truly a great international wine fair.
I hope to see an increase in orders from Hong Kong and mainland China, as many people are asking for our products. Currently, we only have a handful of customers here, so I’m optimistic that orders will expand.
That’s too positive to specify a percentage for growth, but achieving a 2% increase across the market would be really nice.
I've had plenty of meetings, which went quite well. I connected with some clients from Taiwan, two from Hong Kong, one from Japan, and three from mainland China. I'm really happy with the app, as it provides immediate access to all contacts and is very easy to use.
Overall, I’m satisfied with the fair. And I personally plan to return to this fair because the connections with customers are valuable, and it allows for follow-up meetings in the city. As for improvements, I don’t have any suggestions at the moment.
Our company, Angliss, has been a food service provider in Hong Kong for 75 years. We primarily supply a variety of meat products to hotels and the catering industry, including imported meats from the United States and Australia, such as beef, chicken, pork, and dairy products. In 2015, we established a wine department, and I began connecting food and wine businesses to supply various hotels and restaurants. Initially, we offered a selection of wines from France, Italy, Australia, New Zealand, and Chile, and we have gradually expanded our wine list to include options from Germany, mainland China, Japan, and the United States. Our participation in this event is aimed at exploring potential collaborations with German and Australian wines.
I've noticed that the event features several booths for German and Australian exhibitors, and I've identified a few promising vendors. We are currently in discussions with a German exhibitor named MO.RHE.NA about a potential collaboration in 2025 to supply restaurants in Hong Kong.
At present, we are ordering French and Italian wines on a container basis. We prefer not to be overly aggressive at the start of this business; instead, we want to test the market's response. Typically, we order one to two pallets for Hong Kong and then have our colleagues approach various restaurants. Sommeliers at hotels may sample the wines to evaluate their suitability for customers and explore potential food pairings. If the feedback meets our expectations, we will consider increasing our orders.
Our company, LUEN HENG F&B SDN.BHD., is one of the largest importers of beer, wine, and spirits in Malaysia. We operate both retail shops and wholesale, with the wholesale segment divided into on-trade and off-trade. The on-trade primarily serves bars and restaurants, while the off-trade focuses on supermarkets. In terms of distribution, we are a substantial company.
The purpose of our visit is to explore new markets, particularly Chinese wines, as our wine list already features selections from around the world. We are also interested in wines from Australia, the Czech Republic, and Germany.
Our main target is Chinese wine, such as those from the Ningxia Qintongxia Vega Winery. I was pleasantly surprised by the fair today; I discovered a notable number of red wine customers from Xinjiang, which is a promising opportunity. We have observed an increasing demand for Chinese wines, prompting our desire to learn more. I believe the quality of Chinese wine is commendable, though the pricing is often on the higher side. During my visits to various booths, I learned that some producers have adjusted their prices in recent years.
I am looking for Chinese wines at both entry-level and premium levels, with entry-level wines priced around 200 RMB. We haven’t placed any orders yet, as regulations in Malaysia restrict us from making immediate purchases. However, I now have a clear goal, and once I return, we will hold a meeting. If approved, we will proceed with imports right away.
I have identified two companies that I believe hold significant potential: Richard Buller Wines Pty Ltd from Australia and another from Germany.
We primarily import wine and serve as the largest agent for domestic spirits, such as Wuliangye, in Fujian Province. Additionally, we have developed our own Maotai-flavored liquor and are exploring opportunities in whiskey, brandy, and beer production. Our collaborations extend to major e-commerce platforms like Tmall and JD.com.
Our primary objective in participating in this exhibition is to identify potential suppliers. As I oversee emerging business initiatives, I am also keen on discovering unique products. This exhibition has proven fruitful and I have made connections with several wine merchants and engaged in discussions regarding various circulating products. Over the past two years, we have established contacts with Japanese distilleries, including one at this event that we believe can be effective to appeal to younger consumers. Furthermore, we explored domestic wines at the fair and engaged with wineries there. I observed that French wine merchants primarily focus on premium wines, distributing them through a network of wine merchants, which positions them among the top ten in the industry. Additionally, we have connected with Irish whiskey producers and maintain a whiskey product line featuring independently bottled products under our own brands. We are actively seeking a suitable manufacturer for these products.
Currently, we have identified 2 or 3 potential companies for further discussions, particularly regarding pricing negotiations. Based on our previous budget estimates, we usually purchase hundreds of thousands of euros annually from a specific wine merchant and tens of millions of RMB for other circulating products. If we proceed with testing Japanese sake, we plan to start with an initial purchase of several hundred thousand RMB per year. The final decision will depend on the implementation outcomes.
We primarily connected with exhibitors through the Click2match platform, having pre-selected them prior to our arrival. Other connections were made through visiting groups. We are grateful for the HKTDC’s arrangements.
We are a family-run wine import business based in the UK. As a national distributor on an exclusive basis, we import wines and some spirits into the UK, distributing them to independent regional wholesalers, retailers and multiple other sectors.
We found the Hong Kong Wine Fair to be a refreshing change compared to larger, busier fairs, which can feel overcrowded. Here, the smaller scale allows me to discover more interesting suppliers and engage in quieter conversations. So far, the fair has met our objectives.
I’ve met several exhibitors I hadn’t encountered at other fairs, particularly European producers. I enjoy the experience of browsing while connecting with people.
One aspect I appreciate is having brief initial meetings with exhibitors before arranging longer discussions. In the past, meeting some exhibitors without a system like Click2Match would sometimes lead to lengthy and unfocused conversations. With Click2Match, I can express interest and have a focused 10-minute conversation, then schedule another meeting when needed. It’s a very good system.
Our main business is importing wine, though we also sell baijiu, whiskey, and beer. Our primary market is in Qingdao, where we have established distribution channels with over 150 hotels. We import wines from France, Chile, and Spain.
Our goal at this fair is to find high-quality suppliers. Currently, we don’t have a suitable importer for whiskey, so we’re also looking to connect with exhibitors in this category. The HKTDC recommended a few exhibitors to us and we had preliminary discussions and will continue negotiations on pricing and payment terms. One is a Czech exhibitor, and the other is from the UK. Annually, we allocate a budget of 3 to 5 million RMB for orders, though actual amounts depend on the product prices and quality.
There are a few potential suppliers this time, which meets our expectations. Although the exhibition is smaller this year, it's focused and features a good selection of whiskey exhibitors. I feel it's the right size, with a good variety of products as well.
We are the leading food and beverage distribution company in Cambodia, serving all channels, including five-star hotels, food service providers, modern trade, and private customers. We specialize in fine food and premium wines, as well as a wide range of mid-tier products.
My primary goal is to find local importers in Hong Kong with whom we can partner for high-end wines. Additionally, we aim to discover new wineries for our Italian wine sourcing, along with Japanese sake and Georgian wine.
I'm pleased that today we found some suitable buyers. Out of 7 to 8 suppliers, 4 show real potential, including one from Italy and a packaging company in Shenzhen.
We have not placed any orders yet, as we're awaiting further information from the exhibitors. I believe we can start the collaboration in 2025, with an estimated budget of around $50,000 USD.
The fair is exceptionally well-organized, and the exhibitors are highly interesting. I’d love to see more niche exhibitors from France in the future. I love the Click2Match platform, it keeps us organized without the need for physical business cards. Other exhibitions could certainly learn from this approach.
Our company operates in an e-commerce model by sourcing from smaller producers with unique stories that appeal to Millennials and Gen Z . Our main objective in joining the fair is to discover new producers worldwide, especially in China. Exploring the quality, pricing, and market potential of these wines is a priority, as we aim to imagine how they would perform in the US market.
At the fair, I found the exhibitors I selected to be impressive. I appreciated the range, including the sake offerings and a South African producer, Vignette Wine (Pty) Ltd using sustainable, convenient canned packaging. At this stage, we haven’t placed any orders yet but we’re considering an order of 1,000 cans from the South African supplier and around 10 cases (120 bottles) from each Chinese wine producer, which are Ningxia Helan Red Wine Industry Co., Ltd and Ningxia Heyu International Winery Co., Ltd.
Using Click2Match, I scheduled 6 meetings, with 3 showing promising potential. The platform works well, but it would be even better if meeting information could be accessed directly in the app. The fair staff has been helpful, but it would have been useful if more producer information was available upfront for research. I’d like to see more sparkling wine options in the future. I will consider returning next year.
My name is Ye Naung, and I’m from Volume, a company specializing in wine sales and distribution in Myanmar. We have operated a wine store for the past five years, focusing on both retail sales and distribution. Recently, we have expanded our operations to supply various restaurants in Myanmar, as well as one of the largest supermarket chains, which has 48 stores across the country.
We are here to explore opportunities for our wine store and to plan for the opening of a new wine bar in 2025. This will be unique in Myanmar, as it will focus exclusively on wine. We are eager to discover potential products that we can sell in Myanmar.
Since we are planning to launch this wine bar, I am looking for different regions and types of wine. I have already identified a couple of suppliers but still need to visit more. I’ve seen some interesting options from Germany, South Africa, and Italy, which align with what we’re seeking for our store. We need to discuss the details with these suppliers for future product offerings.
I’m looking for wines from different regions and types, focusing on easy-drinking options—both red and white, as well as sparkling wines. Our emphasis is on entry to mid-range wines from regions such as South Africa, Germany, France, Italy, and Australia.
We have identified some potential products that interest us. The ordering process will take some time, as I need to discuss options with my company before making any decisions. So far, I have found several products that I am really excited about.
I work for a company called the Bottle Store in Abu Dhabi, located in the Middle East. The company has been operating for three years and is family-run. Although it’s relatively new in the exciting market of Abu Dhabi, it has experienced significant growth. I would say we have moved beyond our infancy stage and are now entering a phase focused on substantial Chinese expansion within a rapidly growing market.
I am actively seeking direct suppliers from the New World, particularly interested in wines from Australia and New Zealand. Additionally, I am exploring options from Australian producers, as well as South African and Chilean wines. Being based in the Middle East provides us with good access to Europe, including countries like France and Spain. My visit to Hong Kong is primarily aimed at leveraging it as a bridge to Australasia and New Zealand.
I would say that, given the limited range available, I have encountered two Australian suppliers. Additionally, the Chilean supplier I met represents a New Zealand producer, which is quite promising.
I am interested in Amadio Wines from Australia, with an expectation to invest over $25,000 in 2025. For Premium Wine Negociants from Australia, which are smaller operations, I anticipate an investment of around $10,000 in the same year. Regarding Simma Wine & Vineyards Spa from Chile, I expect to invest more than $10,000 in 2025. With Roland Coiffe & Associes from France, I plan to invest over $50,000, as we are already engaged in business with them. Meeting the owner was extremely valuable for building our relationship. They offer both fine wines and everyday selections, so I am considering both options in our discussions.
Yes, I found the team to be very efficient and friendly. The matching process was partially my responsibility, as I had to review the information and make selections. They organized everything for me and guided me to the various locations. Overall, it was a great experience—an innovative approach that I appreciated.
I have one comment as a buyer from the Middle East: I noticed that many of the wine suppliers here, particularly local Hong Kong-based companies, are primarily focused on promoting their products to local consumers and the Chinese market. This creates a situation where the representation of independent wineries seeking opportunities in Hong Kong, Asia, and beyond is relatively limited.
My suggestion for next year is to increase the number of independent wineries that are already established in the market and would like to have their own booths to promote their wines. Bringing in new suppliers, especially from Australia and New Zealand, would be beneficial. We could create a more diverse representation, similar to the strong presence of German wineries, to showcase a wider range of offerings from the Australian and New Zealand markets.
We are based in Madrid and specialize in retail, distributing wines to hospitality venues, restaurants, and wine stores. Additionally, we export some wines to the US and China.
I believe we can meet distributors and importers at the fair for collaboration. I saw interesting wines from the Czech Republic and Australia that I plan to import into Spain, as there is significant demand for frontier wines, especially among tourists. One standout is the ST. LAURENT botrytis selection 2022 from the Winery The Court Under the Old Mountains, it is very unique. I was also surprised by Chinese wine, they are producing really good options. However, the Chinese wine market in Spain is not large, so I didn’t plan to purchase at this moment. We can explore more in the future.
I also met some packaging suppliers, for example Shenzhen YDP Packaging Co., Ltd., with whom we have already shared our specifications and requested quotations. One other supplier offers interesting wine accessories, including casks, for which we expect pricing soon. The order values will depend on pricing. For example, we anticipate purchasing 100,000 boxes from Shenzhen YDP Packaging Co., Ltd., while initial orders for accessories suppliers will range from 1,000 to 1,500 pieces first.
I met with 10-12 exhibitors through the Click2match platform. I love this platform as it reminds me when to have meetings and is great for communication. Some exhibitors have sent me pricing through the app which is very helpful. We will continue using the platform even after the fair to communicate in the future, as there are so many people on it and you can find almost every product.
I love the fair and the people in Hong Kong are really passionate and dynamic. I will definitely return next year.
Our company is called the vin csr, with csr standing for Corporate Social Responsibility. We are an importer based in South Korea, specializing in wine and other spirits. Our philosophy is to deliver the value of wineries and their products, rather than simply selling wine.
I am looking to gain insights from the conference regarding consumer expectations and market trends, particularly within the Asian market. Additionally, we aim to include non-alcoholic wine in our portfolio, as the demand for non-alcoholic beverages is increasing in South Korea. We hope to explore potential products and taste samples at this exhibition.
I have not placed any orders yet. After tasting and reviewing potential brands, I will report back to my boss. Following that, I plan to request samples from suppliers for further tasting sessions before placing orders. Pricing is also crucial for us; we need to offer reasonable prices to consumers.
I have met with six suppliers, and among them, Terre Cevico Soc Coop Agricola from Italy stands out as particularly interesting for their non-alcoholic wine. They already have partnerships with other Korean importers, which gives them insight into trends in Korea, making discussions quite easy.
Each supplier has a minimum order quantity, so while I cannot specify an exact amount yet, I believe that merely low pricing is not sufficient. It’s essential to find a reasonable price that also reflects good quality.
Our target price is around $3 per bottle, but we do not have a specific plan for the total number of bottles to purchase.
I was particularly impressed by the variety of Chinese wines and traditional products showcased here, as well as the offerings from Japan. For example, the Sake from Japan is very famous, and there are many options appealing to younger generations, including various types of sake and other spirits.
From my perspective, it would be beneficial to have more conferences or forums for industry professionals. I attended a conference titled “Challenges for the Beverage Industry: Winning Over Gen Z and Millennials.” This topic is crucial globally, and the panel included perspectives from various sectors within the wine industry. I gained valuable insights from their discussions, which will serve as a great reference for our business as an importer. Overall, it was a very rewarding experience.
Our company is Isetan Mitsukoshi Holdings Ltd., the oldest department store in Japan, established 350 years ago. We are one of the top-selling department stores in Japan.
The main purpose of this meeting is to explore new products and exporters, particularly in the areas of wine, whiskey, and craft beer.
I have met some potential exhibitors who sell Chinese wines and whiskey. I’m especially interested in whiskey, which has not yet been imported into Japan.
I plan to purchase around seven bottles from the exhibitors; it's a small quantity since I operate only one shop.
I’ve conducted about 10 meetings through the Click2Match platform, they are mainly from European countries.
While I’m interested in wine, I am particularly looking for more whiskey and spirits, as the Japanese whiskey market is currently experiencing significant growth.
We operate as a wine supply chain and have been in the mainland market for 13 years, currently positioned as a primary wholesale supplier. However, we’ve noticed a significant decline in the wine industry over the past two years, leading us to consider a transformation. At this exhibition, we hope to explore product diversity to enrich our portfolio and meet sales challenges.
Through the Click2Match platform, we connected with an Italian and a French organic wine exhibitor and may follow up later. We plan to conduct surveys within our existing customer base to see if our sales approach and positioning align with distributor preferences, which will require further communication. If feasible, we may proceed with imports.
My company mainly exports wine and spirits from all around the world such as Sake and Tequila. I came here to find undiscovered wine. I was happy that I found 4 very interesting wineries at the fair. They are from China, France and Provence which carry exceptionally good aroma and balance. We exchanged the business card. After tasting the sample with my partner, we will further discuss later.
I am looking for the wine with all prices, including entry level which has a competitive price, mid range and high-end wine. As long as the product is good, it will interest me. There is one cheese company from the Netherlands that interested me too.