Business of IP Asia Forum - 2018 Programme

6 Dec (Day 1)
7 Dec (Day 2)
6 Dec (Day 1)
6 December 2018 (Thursday)
Main Forum
08:30 – 09:30
Halls 5F-G

Registration and Networking

09:30 – 09:50
Main Forum

Opening Session

Welcome Remarks

Opening Remarks

  • Mr He Zhimin
    Deputy Commissioner, National Intellectual Property Administration of the People's Republic of China (CNIPA)
Plenary Session I
09:50 – 11:00
Main Forum

Dialogue with IP Policymakers: The Roadmap for Global IP Ecosystem

In today’s innovation era, IP rights protection has expanded both in breadth and depth, as well as in the robustness of enforcement. Is the current global IP ecosystem well-poised for the growth and challenges ahead? In this policy dialogue, key policymakers in the international IP arena will discuss the development and socio-technological effects of the global IP regulatory regime, and share insights on where the IP system will stand in the coming years.

Panel Chair

  • Ms Winnie Tam, SC, JP
    Senior Counsel, International Arbitrator and Mediator and Chairman, Communications Authority

Speakers

  • Ms Wang Binying
    Deputy Director General, World Intellectual Property Organization (WIPO)
  • Mr Antony Taubman
    Director, Intellectual Property Division, World Trade Organization (WTO)
  • Dr Freddy Harris, S.H., LL.M., ACCS
    Chair, ASEAN Working Group on Intellectual Property Cooperation (AWGIPC)
    Director General of Intellectual Property, Ministry of Law and Human Rights of the Republic of Indonesia

11:00 – 11:30
Corporate Stage, Exhibition Area

Engineering and Scientific Investigations in IP Litigation
(Sponsored by Exponent Inc.)

As the complexity of innovation increases, so does the difficulty in drafting, executing, defending and exercising rights on intellectual property. The IP in dispute today may involve exceptionally focused advancement in an arcane scientific discipline or may contain a plethora of technologies from many engineering fields. Pertinent questions that arise include: How does one manage consulting and testifying experts effectively in a case? How much “testing” or “analysis” should one undertake? What should one expect from experts from different backgrounds, expertise or industries? In this short talk, we will share best practices, recommendations and common pitfalls to avoid in order to maximize value and increase the chances of a favorable outcome.

Speaker

  • Dr Ray Huang
    Principal Engineer and Office Director, Exponent Hong Kong
11:00 – 11:30
Halls 5F-G

Coffee Break

Plenary Session II
11:30 – 12:30
Main Forum

Comprehensive Defence: Safeguarding Your Brand in the New Economy

As the new economy opens up a plethora of challenges regarding legitimate and counterfeit trademarks, protecting brand equity has never been a more complex and multi-faceted challenge. How can brands proactively collaborate with law enforcement, legal counsels, customs and online platforms to curb counterfeits on a global scale? Are companies fully benefiting from more targeted and sophisticated branding with social media, big data and AI? What are the proven tips to safeguard the integrity of supply chains? In this plenary session, industry leaders in their respective sectors will share actionable corporate best practices, both online and offline, for building a strong brand identity and crafting a comprehensive brand-protection strategy.

Panel Chair

  • Ms Charmaine Koo
    Chairman, Licensing Executives Society China, Hong Kong Sub-Chapter

Speakers

  • Mr Jack Chang
    Chairman, Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment

Keynote Luncheon
12:30 – 14:15
Convention Hall

Keynote Luncheon: IP and Innovation in the New Socio-technological Landscape

In an era in which the global economy is dominated by ideas, knowledge and information, protecting and enforcing IP rights to promote technological innovation and facilitate technology dissemination have never been more important. How do we ensure that IP rights are properly managed to the mutual benefit of producers and users of technological knowledge, and in a manner conducive to social and economic welfare? In this session, the keynote speaker will share insights on technologies that are transforming our daily lives and the corresponding IP strategies to ensure the continued development of both technological and human progress.

Keynote Speaker

Concurrent Breakout Sessions
IP Business Best Practices
14:30 – 16:00
Seminar Room B

Conducting Business On-line; Challenges and Opportunities
(Co-organised with the International Association for the Protection of Intellectual Property (AIPPI))

There is a growing expectation of retail business to have an online presence. Co-organised by the International Association for the Protection of Intellectual Property (AIPPI) and the Hong Kong Trade Development Council, this session will discuss some of the opportunities and challenges when conducting business online, particularly in the protection of intellectual property. Our speakers will share their experience in their day to day running of the business and also discuss some of the newly established compliance requirements.

Moderator

  • Ms Annie Tsoi
    Second Deputy Secretary General, the International Association for the Protection of Intellectual Property (AIPPI)

Speakers

  • Ms Karen Law
    Vice President, Strategy & Legal, Lan Kwai Fong Group
  • Mr Nelson Wong
    Head of Legal, Legal and Compliance Department, Lam Soon (Hong Kong) Limited
  • Dr Arno Hold
    Executive Director, the International Association for the Protection of Intellectual Property (AIPPI)
16:00 – 16:30
Halls 5F-G

Coffee Break

16:30 – 18:00
Seminar Room B

Technology Commercialisation and Industry Collaboration: Winning Tips in the New Era

Technological competitiveness is key to economic visions for all economies. Hong Kong has many advantages in the inno-tech field, including world-class universities, R&D centers and talents with strong scientific research capacities, well-established systems in law and intellectual property protection. In this session, speakers will share how they have been inspired to turn their scientific achievements into businesses. They will also share the challenges and winning strategies in the competitive technology business arena.

Moderator

  • Ir Dr Alfred Tan
    Head of Knowledge Transfer Office, Hong Kong Baptist University

Speakers

  • Dr Connie Kwok
    Director, Research & Development , The Nano and Advanced Materials Institute Limited (NAMI)
IP Legal Tips
16:30 – 18:00
Main Forum

Shape Matters - Latest Development of Protection of 3D Trademarks
(Co-organised with the Law Society of Hong Kong)

This session will take a holistic approach to look at the protection and enforcement of three-dimensional trademarks in Hong Kong and the Chinese mainland, the latest development and possible alternatives to overcome deficiencies under the current law and practice.

Speakers

  • Mr Anthony Evans
    Member of the Intellectual Property Committee of the Law Society of Hong Kong.
  • Ms Annie Tsoi
    Member of the Intellectual Property Committee of the Law Society of Hong Kong
IP for Entrepreneurs & Start-ups
14:30 – 16:00
Seminar Room C

IPHatch Hong Kong Launch
(Co-organised with Piece Future)

IPHatch is an open-innovation competition looking for enthusiastic start-ups or entrepreneurs to bring business concepts to fruition by commercialising the IPs / technology portfolios from renowned MNCs, local universities and R&D centers. The event aims to stimulate the local start-ups and R&D ecosystem while at the same time to give those IPs on offer a second life. Join this Hong Kong launch to hear the visions and passions of our partners on open innovation and entrepreneurship. Winners of 2017 IPHatch Singapore will share their inspirational entrepreneurship journey, while a hi-tech company will offer practical tips for using technology / IPs of local R&D centers and universities for business success.

Introductory Remarks

Panel Discussion: Open Innovation and Entrepreneurship

Moderator

Panelists

  • Dr KC Shum
    Head of Intellectual Property & Knowledge Management, Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI)

Sharing Session: Get Set, Go!

Moderator

  • Mr Andrew Young
    Associate Director, Innovation & Technology Department, Sino Land Company Limited

Panelists

16:00 – 16:30
Halls 5F-G

Coffee Break

16:30 – 18:00
Seminar Room C

IP Entrepreneurship: The Journey from Start to Growth
(Co-organised with the Licensing Executives Society China, Hong Kong Sub-Chapter)

The past decade has seen a booming of startups and entrepreneurs in many industries. Valuations of successful startups have also hit an all-time high. In this session, co-founder of a creative media production startup will share his journey from start to growth and the challenges he has faced since his company first started in 2016. Chairman of a government fully funded agency will highlight the financial and funding opportunities offered to startups and entrepreneurs to kick start and grow their businesses, whereas an IP professional will also provide useful tips on how to protect the “crown jewel” – intellectual property – of your businesses.

Introductory Remarks

  • Ms Charmaine Koo
    Chairman, Licensing Executives Society China, Hong Kong Sub-Chapter

Moderator

  • Ms Rosita Li
    Vice- Chairman, Licensing Executives Society China, Hong Kong Sub-Chapter

Speakers

  • Mr Michael Lin
    Council Member, Licensing Executives Society China, Hong Kong Sub-Chapter and Board Member, Internatioal IP Commercialization Council
  • Dr George Lam
    Chairman, Hong Kong Cyberport Management Company Limited
IP Market & Industry Insights
14:30 – 16:00
Main Forum

Era of IP Convergence: Maximising Benefits of Cross-media Collaboration
(Co-organised with China Daily)

In recent years, IP has become a hot topic. Mobile games, film and other industries have been aware of the strong power of IP in attracting funds. In the process of IP adaptation, the mobile game industry has gathered more and more attention. In 2017, total revenue from IP-based mobile games on the Chinese mainland surpassed 70 billion yuan. Many mobile games adapted from animations and films are now favored by players. Similarly, derivatives with game elements have also become very popular. How could IP that with many fans could transform into gaming elements? How high-quality gaming IP could open up the business industry chain to nurture animation, literature and film industries? This seminar will focus on the extensibility of IP content, and explore ways of running long-term IP businesses and maximising IP value in cross-media cooperation

Welcome Remarks

  • Mr Zhou Li
    Editorial Board Member, China Daily Group
    Publisher & Editor-in-Chief, China Daily Asia Pacific

Moderator

  • Ms Li Yao
    News Editor, China Daily Hong Kong

Speaker

  • Mr Leo Huang
    General Manager, Creative Power Entertaining Co., Ltd.; Creator of ”Pleasant Goat“ and “Big Big Wolf & Happy Heroes”
  • Mr Xie Guangcai
    Executive Vice President, ChineseAll Digital Publishing Group Co., Ltd.
  • Ms Sophia Xie
    Chief Executive Officer & Director, Shanda Games Limited
  • Mr Xu Han
    Creator of “Ali the Fox”; Founder, Board Chairman & CEO, Dream Castle
16:00 – 16:30
Halls 5F-G

Coffee Break

16:00 – 16:30
Corporate Stage, Exhibition Area

Opportunities for Hong Kong's IP Industry under the Belt and Road Initiative
(Presented by CLT Patent & Trademark (H.K.) Limited, the subsidiary of CCPIT Patent and Trademark Law Office)

With the implementation of the Belt and Road initiative, especially the targeted development of the Greater Bay Area, it will bring valuable opportunities for Hong Kong’s science and technology development and intellectual property business. This session will explore how Hong Kong can leverage its geographical, talent and institutional advantages into full play in this context, and how Hong Kong can scale to new heights by providing IP protection services for domestic and foreign enterprises to carry out trade and investment in the countries and areas along the Belt and Road.

Moderator

  • Mr Zhou Chunfeng
    Assistant President, CCPIT Patent and Trademark Law Office

Speakers

  • Mr Hao Ma
    President, CCPIT Patent and Trademark Law Office
Quick Guide to IP Basics
14:30 – 17:30
Seminar Room A

IP Manager Training Programme
(Co-organised with the Intellectual Property Department, The Government of the HKSAR)
*Extra admission fee is required for this session. Please visit HERE for more information.

14:00 – 14:15
Seminar Room A

Registration

14:15 – 15:45
Seminar Room A

Intellectual Property (IP) Fundamentals

Speaker

  • Ms Patsy Y. Lau
    Council Member, Programming Advisory Council, International Trademark Association

15:45 – 16:00
Halls 5F-G

Coffee Break

16:00 – 17:30
Seminar Room A

IP Management and Protection in the Mainland

Speaker


17:30 – 17:45
Seminar Room A

"Mediate First" and "Mediate First" Pledge 2019 Event

Speaker

  • Ms Wong Hoi Kam, Quinnci
    Senior Government Counsel (Mediation) (Acting) Department of Justice, Hong Kong Special Administrative Region

7 Dec (Day 2)
7 December 2018 (Friday)
Plenary Session III
09:00 – 09:30
Halls 5F-G

Registration and Networking

09:30 – 10:45
Main Forum
Global Tech Summit – The New Forces of Artificial Intelligence (AI)


Artificial intelligence (AI) is advancing and maturing rapidly. It will contribute close to US$16 trillion to the global economy by 2030, with the biggest economic boost in North America and China. AI is set to be the key source of transformation, disruption and competitive advantages in the world’s fast-changing business arena.

Welcome Remarks

  • Mr Raymond Yip
    Deputy Executive Director, Hong Kong Trade Development Council

Part I: Latest Breakthroughs and New Challenges: Insights from Global Technology Leaders

Panel Chair

  • Prof Norman C. Tien
    Chair Professor of Microsystems Technology, Department of Electrical and Electronic Engineering, The University of Hong Kong

Speakers

  • Dr Anita Sengupta
    Senior Vice President of Engineering Systems, Virgin Hyperloop One
  • Mr Olivier Klein
    Head of Emerging Technologies, Asia Pacific, Amazon Web Services

 

10:45 – 11:15
Halls 5F-G

Coffee Break

11:15 – 12:30
Main Forum

Global Tech Summit – The New Forces of Artificial Intelligence (AI)

Part II: From Lab to the City

Panel Chair

  • Prof Norman C. Tien
    Chair Professor of Microsystems Technology, Department of Electrical and Electronic Engineering, The University of Hong Kong

Speakers

  • Dr Miles Wen
    Co-founder & CEO, Fano Labs
  • Mr Rex Sham
    Co-Founder & Chief Science Officer, Insight Robotics Ltd.
  • Mr Tony Sung
    Co-founder, NEX Team Inc.
12:30-14:00

Lunch Break

Concurrent Breakout Sessions
IP Business Best Practices
16:00 – 17:30
Seminar Room B

New IP Issues in Data-Driven Innovation
(Co-organised with the Hong Kong Computer Society)

What are the surprising legal issues that arise when providing access to digital data? This session explores the importance of establishing legal clarity for data-driven innovation. Specifically, data marketplaces and ecosystem designs will be explored, together with dataset licensing and liability regimes. There will be a specific focus on the new IP issues surrounding private and public sector access methodologies and standardisation efforts, such as the OpenAPI framework initiative by the Hong Kong Monetary Authority and the Data.Gov.HK approach by the Hong Kong government.

Moderator

  • Dr CK Wong
    Chairman, iASPEC Technologies Limited

Speakers

  • Mr Donald Mak
    Assistant Government Chief Information Officer (IT Infrastructure), Office of the Government Chief Information Officer, the Government of the Hong Kong Special Administrative Region
  • Dr Li Yahong
    Associate Professor & Director of LLM Program in IP and Information Technology, Faculty of Law, the University of Hong Kong
  • Mr Angus Choi
    Chief Executive Officer, Joint Electronic Teller Services Limited (JETCO), Hong Kong
IP Legal Tips
14:00 – 17:30
Main Forum

Framing Global IP Protection Strategy in Tech-Innovative Century
(Co-organised with Department of Justice, Hong Kong Special Administrative Region)

The global evolution of IP rights necessitates IP owners and enterprises to develop effective IP protection and exploitation (including commercialisation) strategies to enhance their competitiveness. This is particularly relevant to those who wish to capitalise the unprecedented opportunities arising from the Belt and Road Initiative and the development of the Greater Bay Area. In this session, panels of eminent speakers will provide their practical legal tips on IP due diligence and risk management for startups and enterpreneurs, and share their views on the holistic approach to hone intellectual capital and intangible assets, specifically on innovative strategic considerations of trademark protection and brand building. Dispute resolution specialists will present the interplay between different modes of international dispute resolution (e.g. arbitration, facilitative and evaluative mediation, IP specialists list adjudication, etc.), and how they pragmatically work to deal with multi-jurisdictional IP disputes in a cost-effective manner. Speakers will also hold in-depth discussion on anti-trust issues, effective enforcement of IP arbitral awards in the Mainland and IP protection strategy in the context of international treaties and investment law.

14:00 – 14:20
Main Forum

Opening Remarks

  • Mr Zhao Meisheng
    Deputy Director-General, Intellectual Property Utilization Promotion Department, China National Intellectual Property Administration of the People's Republic of China

Moderator

14:20 – 14:40
Main Forum

IP Due Diligence and Risk Management for Startups and Entrepreneurs

In this session, the speaker will identify the types of intellectual property (“IP”) business risks associated with online and offline transactions and address the avoidance of pitfalls and precautionary measures to be taken to minimize risks. She will also expound on how various service sectors (such as IP financing, IP due diligence, IP portfolio management and consulting services) in Hong Kong can assist IP rights traders.

Speaker

14:40 – 15:00
Main Forum

Innovative Strategic Considerations of Trademarks and Brand Building

Whilst word and logos have long been seen as the core identifiers and trademarks for brands, non-traditional trademarks such as product shapes, sounds, colours, positions or even shop designs are gaining increasing importance for an innovative and comprehensive protection of a company’s modern brand identity. Can such innovative branding and identities be protected as registered trademarks? The speaker will discuss the opportunities and challenges for companies in identifying and achieving protection for these non-traditional trademarks.

Speaker

  • Ms Charmaine Koo
    Chairman, Licensing Executive Society China, Hong Kong Sub-Chapter and Co-head of Messrs. Deacons Intellectual Property Department and Head of the IP Litigation and Enforcement, Commercial IP and Entertainment and Media Practice Groups
15:00 – 15:10
Main Forum

The Proposed Changes in the Conduct of IP Litigation in the High Court of Hong Kong

The speaker will explain the rationale for setting up the new IP list in the High Court. The speaker will also discuss the need for a change of litigation culture for IP cases, and measures which may be adopted to increase the efficiency of IP litigation in Hong Kong.

Speaker

15:10 – 15:35
Main Forum

Interplay Between Different Modes of International Dispute Resolution and the Enforceability of IP Arbitral Awards in the Mainland

This session presents an overview of the ways to resolve IP rights and technology transfer disputes. The comparative strengths of litigation, arbitration, mediation (including the facilitative and evaluative models), as well as the interplay between and alternating use of these dispute resolution processes will be deliberated. The speaker will examine how disputes involving state-granted IP rights could nevertheless be arbitrable, and explain Hong Kong’s approach in its amendment of the legislation in 2017 in this regard. This will be contrasted with a varied approach amongst lawyers, judges and academics on the topic in the Mainland, leading to the question of enforceability of IP arbitral awards in the Mainland.

Speaker

  • Ms Winnie Tam, SC, JP
    Senior Counsel, International Arbitrator and Mediator and Chairman, Communications Authority
15:35 – 16:00
Main Forum

Holistic Approach to Hone Intellectual Capital and Intangibles – an User’s Perspective

In this interactive discussion session, an IP owner will share with us his unique experience on the foresights of IP strategies and how his biotechnological company benefited from the advice given by the multilingual Hong Kong legal professionals with extensive international IP experience by securing and leveraging IP in this knowledge-based economy, as well as minimizing the risk of litigation. During the exchange of insightful dialogues between an IP proprietor and his legal adviser, participants will learn more about how Hong Kong legal professionals can provide legal advice on pre-filing clearance searches, advise on local requirements before entering different markets and assist in dealing with irregularities in the application.

Speaker

  • Dr Albert Wai-kit Chan
    Founder and Director of the United States-China Intellectual Property Institute Inc. (“USCIPI”)
16:00 – 16:15
Main Forum

Panel Discussion and Q&A (Part 1)

16:15 – 16:45
Halls 5F-G

Coffee Break

16:45 – 17:00
Main Forum

From Bay Area to International IP Arena

In this session, the concept of IP “protection” under the WTO TRIPS Agreement will be discussed. The speaker will explain what IP rights are involved in the blockchain technology and how they are protected in IP licensing, franchising, IP asset management and transfer.

Speaker

  • Mr Peter Cheung, SBS
    Barrister & Arbitrator, WIPO Mediator and Panelist of the Asian Domain Name Dispute Resolution Centre
17:00 – 17:15
Main Forum

Protection of IP Rights under International Investment Law

In this session, the speaker will explain the relevance of international investment law and international investment agreements (“IIAs”) to the protection of IP rights in outbound investment. Through a discussion of the investment arbitration cases of Philip Morris v Australia and Philip Morris v Uruguay, the speaker will share strategic considerations when planning the legal structure of IP-related outbound investment and will further outline the scope of protection of IP rights (like trademarks) under IIAs and international investment law.

Speaker

  • Mr Matthew Hodgson
    Partner to Messrs. Allen & Overy, Solicitors (Hong Kong) and International Arbitrator
17:15 – 17:30
Main Forum

Anti-Trust Issues in IP Context

The European Court of Justice in the case of Eco Swiss China Time Ltd. v Benetton International NV held that arbitral tribunal was empowered to hear disputes related to competition law. A major area for conflict between IP and competition law is the licensing of standard essential patents. Many cases have lead to arbitration or disputes in the courts. The UK Court of Appeal has recently considered the issues in detail in Unwired Planet International Ltd v Huawei Technologies Co Ltd and Others while the UK Supreme Court has put firm limits on competition defences in Oracle America Inc (formerly Sun Microsystems Inc) v M-Tech Data Limited. In this session, the speaker will update audience on the state of the law governing the interface between competition law and enforcement of IP rights. In particular, the speaker will address the questions on (a) can parties agree to arbitrate on competition law issues? and (b) what are the appropriate methodologies to resolve competition law issues in IP enforcement matters?

Speaker

  • Mr Douglas Clark
    Barrister & Arbitrator and Adjunct Professor, Faculty of Law, The University of Hong Kong
17:30 – 17:45
Main Forum

Panel Discussion and Q&A (Part II)

IP Market & Industry Insights
10:45 – 11:15
15:30 – 16:00
Corporate Stage, Exhibition Area

Introduction to WIPO's Global Services for Protecting Intellectual Property Abroad
(Presented by the World Intellectual Property Organization - WIPO)

Speakers

  • Ms Lingfei Bai
    Head, PCT Operations Section 3, PCT Operations Division, PCT Services Department, Patents and Technology Sector, WIPO
  • Mr Benoît Apercé
    Information Officer, Madrid Information and Promotion Division, Madrid Registry, Brands and Designs
15:00 – 15:30
Corporate Stage, Exhibition Area

15:00 - 15:10 IP Commercialization Strategies in Indian R&D Institutions

Speaker

  • Dr H. Purushotham
    Chairman & Managing Director, National Research Development Corporation of India

15:10 - 15:30 AsiaIPEX Strategic Partnership Signing Ceremony

14:00 – 15:30
Seminar Room B

Unleashing IP Opportunities in the Greater Bay Area
(Co-organised with Guangzhou Development District Intellectual Property Association)

With the official opening of the Hong Kong-Zhuhai-Macao Bridge, it is expected that there will be closer ties among Guangdong, Hong Kong and Macao. It is now the common goal of the these territories to accelerate improvements on IP-intensive sectors and create the world’s leading environment for IP protection. To this end, the Guangzhou Development District Intellectual Property Association joins hands with the Hong Kong Trade Development Council in organising this seminar. In this breakout session, government representatives from the Greater Bay Area will present how IP issues are dealt with in the region; an expert from Peking University will interpret the business models as well as the rules and regulations for IP operations under the prevailing global trade climate; decision makers from sizable companies will share their IP management experience; and representatives from IP service providers will explain how cooperation among the three territories can offer comprehensive services in concert. Through discussion among various players from the three territories, important issues on IP development in the Greater Bay Area will be examined.

Opening Remarks

  • Senior Representative
    Huangpu District Government, Guangzhou City
  • Ms Joyce Poon
    Assistant Director, Intellectual Property Department, the Government of the Hong Kong Special Administrative Region

Moderator

  • Mr Lai Hongchuan
    Secretary General, Guangzhou,Development District Intellectual Property Association

Speakers

  • Senior Representative
    The Administrative Committee of Guangzhou Development District
  • Prof Zhang Ping
    Associate Dean, Intellectual Property College, Peking University
  • Ms Stella Law
    Executive Director, CHFT Advisory and Appraisal Ltd.
  • Ms Amy Wong
    President, Macao Victory Group
    Chairwoman, Macao Trademark Association
  • Ms Zhang Chi
    General Manager, Guangdong Zhongce Intellectual Property Research Institute
15:30 – 16:00
Halls 5F-G

Coffee Break

14:00 – 17:00
Seminar Room C

Secure the Trust of Your Brands along the Belt and Road
(Co-organised with International Trademark Association)

Jointly organised by the International Trademark Association (INTA) and the Hong Kong Trade Development Council (HKTDC), the breakout session, geared towards customs officials and brand owners, will take an integrated look at trademarks and share cutting-edge thinking about future development and innovation, while focusing on helping attendees develop a comprehensive strategy against counterfeiting to improve trademark enforcement. Apart from speakers’ insights, attendees will also gain a first-hand opportunity to learn the results of the study on the Economic Impacts of Counterfeiting and Piracy, which will be shared at the workshop. This study is the joint effort of International Chamber of Commerce – Counterfeiting & Piracy (ICC-BASCAP) and INTA. The aim of the study is to arm brand protection professionals with hard-hitting numbers relating to the impact of counterfeiting and piracy.

Part I

Moderator

Speakers

  • Mr Guy Fong
    Customs Group Head (Intellectual Property Investigation (Operations)), Hong Kong Customs and Excise Department
  • Mr Canda Sinpaseuth
    Acting Chief, ASEAN and Research Section, International Cooperation Division, Lao Customs Department

Part II

Speakers

  • Mr Alan Liu
    Director, Global Brand Protection, Asia Pacific, Johnson and Johnson Supply Chain
  • Mr Sam Chow
    Brand Protection Leader, Procter & Gamble (China)
Quick Guide to IP Basics
IP Manager Training Programme
09:00 – 18:00
Seminar Room A

(Co-organised with the Intellectual Property Department, The Government of the HKSAR)
*Extra admission fee is required for this session. Please visit HERE for more information.

09:00 – 09:15
Seminar Room A

Registration

09:15 – 10:45
Seminar Room A

IP Trading

Speaker

  • Ms Rebecca Lo
    President, Hong Kong Group of the Asian Patent Attorneys Association

10:45 – 11:00
Halls 5F-G

Coffee Break

11:00 – 12:30
Seminar Room A

Management and Exploitation of Copyright and Designs

Speaker

  • Mr Anthony Tong
    Ex-Deputy Chairman, Copyright Tribunal of the Hong Kong Government

12:30 – 13:45

Lunch Break

13:45 – 15:15
Seminar Room A

Management and Exploitation of Patents

Speaker


15:15 – 15:30
Halls 5F-G

Coffee Break

15:30 – 17:00
Seminar Room A

Management and Exploitation of Trademarks

Speaker

  • Ms Theresa Mak
    Secretary, Hong Kong Institute of Trade Mark Practitioners

17:00 – 18:00
Seminar Room A

Registration and Application Procedures of IP Rights in Hong Kong

Speaker

  • Ms Vivian Yu
    Chief Intellectual Property Examiner, Intellectual Property Department, the Government of the HKSAR